Understanding Managed Services

The buzzword relating to IT Support is “Managed Services”, and every day more and more businesses are jumping on the bandwagon. But what does managed services actually mean and how can you tell if an IT Support company is not just using the word as a marketing tool, but is in fact only offering “flat rate” services packaged as “managed services”?

As a definition, Managed Services allows a business to offload IT operations to a service provider, known as a Managed Services Provider. The managed service provider assumes an ongoing responsibility for 24-hour monitoring, managing and/or problem resolution for the IT systems within a business.

A Brief History of Managed Services

The following is a summarized history of managed services to give you some background relating to how these services have developed. This history pertains specifically to companies who service small network systems.

It all started with break-fix services

Understanding Managed Services - Minneapolis, St Paul, Edina

The Break Fix Mentality

The companies who have helped service small networks in the past have been hamstrung by the lack of tools to help with the problem. The networks they service developed as simple systems, usually built by a self taught network amateur-turned-pro. Maintenance was break-fix only, meaning when something broke, the company called and they came running to fix it… hopefully.

As time went on, the best of the support people developed procedures and programs to periodically come on-site to do a system review of logs and user information looking for hints of issues before they became big problems. In some cases an elaborate checklist was used to record disk usage, processor usage, etc.

The problem of course, was that the support people could only see what was happening on that particular day. If something happened later, they would never know about it … unless the customer called.

Backup problems and other errors continued to occur

Additionally, the only professional test of the backup system was on the visit, which frequently resulted in days or more of missed backups. The system was prone to other human errors when the on-site technician, trying to be accommodating, would take care of the “end user” symptoms and would not have time to address the “real issues”. This created a constant battle for the tech as they tried to convince customers that they were only causing themselves more dangerous problems down the road by not being proactive.

Managed Services began with Fortune 500 companies and their huge networks

Understanding Managed Services - Minneapolis, St Paul, Edina

At the same time, the hardware and software vendors were adding new and better ways for the systems to signal problems as early as possible. Simple Network Management Protocol had been developing since the early 90’s and was being applied to PC’s. The first systems that could watch these tools and turn all the data into usable information were complex to manage, were geared only to large networks, and were prohibitively expensive for small business.

In 2005, systems started to mature that allowed smaller companies to take advantage of the same features and benefits as the large companies. This technology started the Managed Services movement.

Finally, Managed Services was available for small to medium sized businesses

Understanding Managed Services - Minneapolis, St Paul, Edina

The Managed Services software that is in place today allows providers to work towards two major goals:

  1. Everything on your network that will result in a user symptom or risk will send an alert before or when it happens, and the Managed Service Provider will know about it.
  2. Every alert they get is something important and needs to be addressed.

The more closely a Managed Service provider can get to these two goals, the more perfectly they can achieve a truly managed service and the more they can get away from “everything being an emergency” situation.

Why the hype with Managed Services?

Just like larger companies, small businesses need technology to operate efficiently and to compete effectively. But as reliance on IT grows, the resources needed to support this increasingly complex IT environment may not. In many small businesses, IT resources are limited and can be quickly overwhelmed.

If you fall behind in keeping up with things such as backups, patches and security, the odds greatly increase that you’ll face an IT outage or another problem down the road that will negatively impact your business. For instance, if your Email server, customer relationship management system, financial application or network goes down, you will likely face substantial productivity and revenue losses as a result.

Managed Services vs. The Break-Fix Mentality

Managed services are also a philosophical change in the way that a business deals with its technology. Instead of following the old-school tradition of break-fix (literally meaning wait until the server, desktops or other critical networking devices fail, then scramble to fix them), a business operating with a managed service focuses on the prevention of these issues before they disrupt employees, management and/or clients.

If you fall behind in keeping up with things such as backups, patches and security, the odds greatly increase that you’ll face an IT outage or another problem down the road that will negatively impact your business. For instance, if your Email server, customer relationship management system, financial application or network goes down, you will likely face substantial productivity and revenue losses as a result.

Why Break-fix is no longer good enough for your business

A Break-fix maintenance service fixes problems as they crop up. This means that something needs to go wrong before you receive any service, resulting in an inevitable reduction in IT system performance while you wait for the problem to be fixed.

Today, no business can really afford the risk and uncertainty of relying on a “Break-fix maintenance service” because your business is too dependent on having a reliable IT system. Furthermore, having separate suppliers responsible for different parts of the system puts you in the difficult position of trying to decide who should be delivering the service you require. You simply do not have time for this.

Do Managed Services Cost More Than Traditional Break-Fix Services?

Understanding Managed Services - Minneapolis, St Paul, Edina

Actually no! Surprisingly most managed services cost less than traditional break-fix services, especially when including the true cost of downtime. Remote monitoring, remote maintenance and the prevention of major issues allow a managed services provider to be more efficient than a similar break-fix company who is constantly rolling a truck to visit customer sites. Therefore the managed service company can offer a “better” service without charging more.

Why are so many IT Firms now promoting Managed Services?

Because it puts the IT Support Company on the same page as the business they are serving. With traditional break-fix services, the only way for an IT Support company to make money is if something goes wrong — which to us as always was a double-edged sword. If we do our job too well, we’re out of business, which happens to about 80% of all small IT Firms — they just don’t make it.

How are Managed Services priced?

Managed services provider
s usually price their services on a flat-rate monthly basis. Depending on the services included in the program offered, pricing is usually based on the number of devices, with different packages priced at different levels. Some providers offer on-site customer support as an extra fee.

Basic services often start with a monitoring service, which notifies the ”you” of problems, which you resolve on your own. At the upper end of the spectrum, service providers offer fully managed services that cover everything from alerts through problem resolution. (Learn more about Managed Services Costs)

The Real Benefits Of Managed Services

Put in simple terms – one of the biggest benefits of Managed Services is discovering and fixing problems before they can negatively affect your business.

A well maintained, proactively serviced computer network will always run better than the alternative. With proactive network monitoring, patch management, and desktop optimization performed on a regular basis, you will notice a tremendous difference in operations… and you will reap the benefits of preventing fires, rather than fighting them.

Reduced costs: Businesses are also able to control and reduce their overall operating costs with the flat-fee billing model. Cost-effective access to enterprise-level support is a reality

24-hour monitoring: Because the Managed Services provider also manages all of your vendor relationships, issues with internet slowness/outages, printers, phones, cell phones, websites are dealt with directly with the vendor by the Managed Service provider. As a result of this “always-eyes-on” network monitoring 24 hours per day, businesses experience an additional level of comfort and security.

6 Additional Benefits Of Managed Services:

  1. Increased operational efficiency
  2. Reduced operating costs
  3. Cost-effective access to enterprise-level support
  4. Minimized downtime
  5. Allows the focus to be on running the business, and not the technology
  6. Peace of mind from knowing that the network is monitored 24/7/365

Small IT companies come and go quickly – and so do the Techs

If you’ve been in business for longer then 5 years, you’ve probably hired more then one IT support company — you’ve maybe hired many. You know the frustrations of having a new technician working with your network. The question becomes “Is your technician a trusted advisor” or just a guy trying to fix your computer problems? (Find out more about finding and hiring a TRUSTED ADVISOR)

So adding another monthly fee wasn’t exactly what you were looking for …?

We can clearly understand and relate to that mode of thinking. In this day and age it feels like every company we deal with is trying to figure out a way to squeeze more money out of us — especially on a monthly basis. IT support services is not immune to this change in business climate.

But that being said, Managed Services is not just a short lived fad, or a way for IT companies to fatten their wallets. Managed Services is a way for businesses to eliminate problems before they ever occur, manage their IT budgets better, and create a solid long-term partnership with an IT firm that is protecting one of their most important assets… their data.

Understanding Managed Services - Minneapolis, St Paul, Edina

Monthly Bill or Managed Services (?)

The Real Benefits Of Managed Services

Put in simple terms – one of the biggest benefits of Managed Services is discovering and fixing problems before they can negatively affect your business.

A well maintained, proactively serviced computer network will always run better than the alternative. With proactive network monitoring, patch management, and desktop optimization performed on a regular basis, you will notice a tremendous difference in operations… and you will reap the benefits of preventing fires, rather than fighting them.

Beware of inferior imitations like “remote dial-in”

Understanding Managed Services - Minneapolis, St Paul, Edina

Managed Service Imitations

Providing true Managed Services requires a substantial investment in both technology as well as expert staff to operate the service. Some companies offering “Managed Services” are merely “dialing-in” to fix problems on your network and are not providing any “preventative maintenance” at all. This service is merely a soup-up version of the “break-fix” mentality, by utilizing an internet connection to access your network to fix issues.

This type of “remote dial-in” service and the company offering it, doesn’t actually monitor your system, is not able to tell you where the system is vulnerable and is not able to fix problems before they negatively impact you system’s performance. Remotely “dialing-in” to a network is nothing more than “Break-fix” without a site visit.

Which type of maintenance do you currently have?

If you answer “no” to any of the following questions, you are utilizing a break-fix methodology to maintain your network, and may benefit from a managed service methodology without costing you more.

  1. Do you find out immediately if your data back-up fails to run?
  2. Do you know which equipment on your network is aging and might need replacing in the next 6 months?
  3. Do you know if your server and all of your desktops have the latest anti-virus updates installed and are functioning correctly?
  4. Do you know if the latest security patches have been installed on your network?
  5. Do you know who the heaviest internet users are, and whether they are downloading large files which can slow down the network, or accessing innappropriate web sites?
  6. Do you know which PCs are running out of memory, affecting user performance?
  7. Do you have one number to call for all of your technology service requirements?
  8. Do you only hear from your computer guys “after” things break?

Does your network feel like it’s running slower than it should?

Understanding Managed Services - Minneapolis, St Paul, Edina

Slow network?

Would you like to know if you are ready for managed services, cloud computing, or virtualization? Imagine IT offers a FREE network evaluation!

Our expert technicians will review your network and determine whether your infrastructure will support these new technologies. They’ll also discover any bottlenecks preventing your network from running at peak performance. After the analysis, a written report will tell you what steps you can take to improve your network’s performance.

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How to Improve Search Engine Optimization

How to Improve Search Engine Optimization

Search engine optimization (SEO) is one of the most powerful and cost-effective ways to grow a business online. Yet, for many companies, SEO feels confusing, slow, or inconsistent. Rankings fluctuate, traffic plateaus, and competitors seem to outrank you no matter what you do.

The truth is this: SEO works when it’s done strategically and consistently. Improving SEO isn’t about hacks or shortcuts—it’s about building relevance, authority, and trust in a way that search engines and users both value.

This guide breaks down how to improve search engine optimization step by step, using proven techniques that work in today’s competitive search landscape.


What Does It Mean to Improve SEO?

Improving SEO means increasing your website’s ability to:

  • Rank higher in search engines

  • Attract qualified organic traffic

  • Match search intent

  • Convert visitors into leads or customers

SEO improvement isn’t a single task—it’s an ongoing process that combines technical optimization, content strategy, authority building, and user experience.


1. Start With Search Intent, Not Keywords Alone

One of the biggest SEO mistakes is focusing only on keywords instead of search intent.

Types of Search Intent:

  • Informational – “What is SEO?”

  • Commercial – “Best SEO services”

  • Transactional – “SEO agency near me”

  • Navigational – “Google Analytics login”

To improve SEO, your content must match the intent behind the search, not just include the keyword.

Example:

If someone searches “how to improve search engine optimization,” they expect:

  • Step-by-step guidance

  • Practical strategies

  • Clear explanations

Not a sales page or a surface-level definition.


2. Perform a Complete SEO Audit

You can’t improve SEO without knowing what’s broken.

Key Areas to Audit:

  • Technical SEO issues

  • Content quality and gaps

  • Keyword targeting

  • Backlink profile

  • Page speed and mobile usability

  • Indexing and crawl errors

Tools to Use:

  • Google Search Console

  • Google Analytics

  • Screaming Frog

  • Ahrefs or SEMrush

Fixing existing issues often produces faster SEO gains than creating new content.


3. Improve Technical SEO Foundation

Technical SEO ensures that search engines can crawl, index, and understand your site properly.

Core Technical SEO Improvements:

Improve Page Speed

  • Compress images

  • Minimize CSS and JavaScript

  • Use fast hosting

  • Enable browser caching

Page speed is a ranking factor and a conversion factor.

Ensure Mobile Optimization

Google uses mobile-first indexing, meaning your mobile site is the primary version evaluated.

Your site should:

  • Load quickly on mobile

  • Be easy to navigate

  • Have readable text without zooming

Fix Crawl and Indexing Issues

Use Google Search Console to:

  • Identify crawl errors

  • Submit XML sitemaps

  • Fix broken links

  • Remove duplicate pages


4. Optimize On-Page SEO Properly

On-page SEO is one of the most controllable ways to improve rankings.

Essential On-Page SEO Elements:

Title Tags

  • Include your primary keyword

  • Keep under 60 characters

  • Make them compelling for clicks

Meta Descriptions

  • Encourage clicks (CTR matters)

  • Include keyword naturally

  • Stay under 160 characters

Header Tags (H1, H2, H3)

  • One H1 per page

  • Use H2s and H3s for structure

  • Include variations of keywords

URL Structure

  • Short and descriptive

  • Include keyword

  • Avoid unnecessary parameters


5. Create High-Quality, In-Depth Content

Content remains the backbone of SEO.

To improve search engine optimization, your content must be:

  • Helpful

  • Comprehensive

  • Well-structured

  • Updated regularly

What Google Rewards:

  • Depth over word count

  • Clear answers

  • Expert-level explanations

  • Strong internal linking

Long-form content often performs better because it covers a topic thoroughly—but only if it provides real value.


6. Improve Content With Topical Authority

Topical authority means becoming a trusted source on a subject.

How to Build Topical Authority:

  • Create content clusters

  • Cover related subtopics

  • Interlink related pages

  • Avoid thin, standalone posts

Example SEO Cluster:

  • Pillar: “How to Improve Search Engine Optimization”

  • Supporting posts:

    • Technical SEO checklist

    • On-page SEO best practices

    • Link building strategies

    • SEO tools comparison

This signals expertise to search engines.


7. Optimize for Keywords the Right Way

Keyword optimization is still important—but stuffing keywords hurts SEO.

Best Practices:

  • Use primary keyword naturally

  • Include semantic keywords and synonyms

  • Answer related questions

  • Write for humans first

Google understands context. Your goal is relevance, not repetition.


8. Improve Internal Linking Structure

Internal links help search engines:

  • Discover pages

  • Understand topic relationships

  • Pass authority

Internal Linking Tips:

  • Link from high-authority pages

  • Use descriptive anchor text

  • Avoid excessive linking

  • Keep links relevant

Strong internal linking improves rankings site-wide.


9. Earn High-Quality Backlinks

Backlinks remain one of the strongest ranking factors.

What Makes a Good Backlink:

  • Relevant industry source

  • High domain authority

  • Editorial placement

  • Natural anchor text

Effective Link-Building Strategies:

  • Guest posting

  • Digital PR

  • Resource page links

  • Local citations

  • Content promotion

Avoid low-quality or spammy backlinks—they can hurt rankings.


10. Improve User Experience (UX)

User behavior impacts SEO more than most realize.

UX Signals That Matter:

  • Time on page

  • Bounce rate

  • Page engagement

  • Mobile usability

UX Improvements:

  • Clear navigation

  • Readable fonts

  • Logical content flow

  • Strong calls-to-action

If users stay, scroll, and interact, rankings improve.


11. Optimize for Featured Snippets & SERP Features

Featured snippets can dramatically increase visibility.

How to Win Featured Snippets:

  • Answer questions clearly

  • Use bullet points and numbered lists

  • Include definitions

  • Use FAQ sections

This is especially effective for informational queries.


12. Improve Local SEO (If Applicable)

For businesses serving specific areas, local SEO is essential.

Local SEO Improvements:

  • Optimize Google Business Profile

  • Build local citations

  • Collect reviews

  • Create location-specific pages

Local SEO can drive high-intent traffic faster than national SEO.


13. Refresh and Update Existing Content

Updating old content is one of the fastest ways to improve SEO.

Content Refresh Strategy:

  • Update statistics

  • Add new sections

  • Improve formatting

  • Add internal links

  • Enhance CTAs

Google favors freshness for many topics.


14. Track, Measure, and Adjust

SEO improvement requires ongoing measurement.

Key Metrics to Track:

  • Organic traffic

  • Keyword rankings

  • Click-through rate (CTR)

  • Conversions

  • Engagement metrics

Use data to refine strategy—not guesswork.


15. Avoid Common SEO Mistakes

Avoiding mistakes is just as important as optimization.

Common SEO Errors:

  • Keyword stuffing

  • Duplicate content

  • Ignoring mobile users

  • Poor site structure

  • Chasing shortcuts

SEO rewards patience and consistency.


How Long Does It Take to Improve SEO?

SEO is not instant.

Typical Timelines:

  • Technical fixes: weeks

  • Content impact: 2–4 months

  • Authority growth: 6–12 months

However, results compound over time, making SEO one of the highest-ROI marketing strategies available.


The Role of AI in Modern SEO

AI tools can assist SEO—but they don’t replace strategy.

Use AI For:

  • Content outlines

  • Keyword research

  • Content optimization

  • Technical audits

Human expertise is still required for intent, strategy, and quality.


Final Thoughts: Improving SEO Is a System, Not a Tactic

If you want to improve search engine optimization, stop thinking in terms of hacks and start thinking in systems.

Effective SEO combines:

  • Technical excellence

  • High-quality content

  • Strong authority

  • User-focused experience

When these elements work together, rankings follow naturally.


Key Takeaway

SEO improves when your website becomes the best answer on the internet for your topic.

What is Search Engine Optimization


ByFull Bio

Susan Ward wrote about small businesses for The Balance Small Business for 18 years. She has run an IT consulting firm and designed and presented courses on how to promote small businesses.

Read The Balance’s editorial policies

Susan Ward

Updated December 07, 2019

What is Search Engine Optimization (also known as SEO)? A broad definition is that search engine optimization is the art and science of making web pages attractive to search engines. More narrowly, SEO seeks to tweak particular factors known to affect search engine standing to make certain pages more attractive to search engines than other web pages that are vying for the same keywords or keyword phrases.

The goal of SEO is to get a web page high search engine ranking. The better a web page’s search engine optimization, the higher a ranking it will achieve in search result listings. (Note that SEO is not the only factor that determines search engine page ranks.) This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed on those first two pages, and the higher the rank, the closer a page is to the number one listing, the better. And whatever your web page’s rank is, you want your website to be listed before your competitor’s websites if your business is selling products or services over the internet.

Search engine optimization has evolved greatly over the years. In the early days of SEO web designers would “stuff” keywords into web page keyword meta tags to improve search engine rankings – nowadays Google’s web search ignores the keywords meta tag.

Current search engine optimization focuses on techniques such as making sure that each web page has appropriate title tags and that the content is not “thin” or low-quality. High-quality content is original, authoritative, factual, grammatically correct, and engaging to users. Poorly edited articles with spelling and grammatical errors will be demoted by search engines.

Also important for SEO are the so-called “off-page” strategies. Rather than examining just the webpage itself, modern search engines take into account other factors such as the number of links to a page. The more inbound links to a web page the higher it will rank in the search engines. 

Guest blogging (publishing work on the sites and blogs of others) is one method of link building that is safe and effective.

Building links can also be accomplished by sharing content across social media such as Facebook, LinkedIn, Twitter, Google+, Pinterest, and YouTube. Content that has been extensively shared on social media is taken into consideration by search engines as an indication that it is of higher quality.

Do not pay for links! This kind of practice can get your site banned from Google and other search engines.

Search engines find and catalog web pages through spidering (also known as webcrawling) software. Spidering software “crawls” through the internet and grabs information from websites which is used to build search engine indexes. Unfortunately, not all search engine spidering software works the same way, so what gives a page a high ranking on one search engine may not necessarily give it a high ranking on another. Note that rather than waiting for a search engine to discover a newly created page, web designers can submit the page directly to search engines for cataloging.

One of the things that SEO specialists do is keep track of all the changes in search engine operations so they can optimize pages accordingly. They also keep up with changes in the different search engine submission policies.

When you choose a designer to create a business website, you should ask them about search engine optimization, as SEO should be built into your pages. While it’s never too late to optimize or tweak pages that have already been published, it’s a lot easier and more sensible to include search engine optimization when the page is first written.

According to NetMarketShare, Google is still by far the dominant search engine provider, with approximately 73% of the search engine market, followed by Baidu (Microsoft):

Google – 72.47%

Baidu – 13.47%

Bing – 7.64%

Yahoo! – 4.74%

Yandex – 0.86%

Ask – 0.30%

DuckDuckGo – 0.22%

Also Known As: SEO

Examples: Sales on Karen’s ecommerce site rose 210% once she had the website redone with search engine optimization in mind.

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