Best Server Management Software

Finding software can be overwhelming. Software Advice helps businesses choose the right server management software so they can improve the monitoring and optimization of their dedicated or cloud servers.

Showing 1-20 of 15 products

LogicMonitor

LogicMonitor

LogicMonitor

LogicMonitor is a cloud-based network performance monitoring solution that helps businesses monitor on-premise, cloud-based and hybrid data centers, as well as physical devices, from a single platform. LogicMonitor automatically discovers…

Price:

Platforms: MacWinLinux

Deployments: Cloud

Business Size:Site24x7

Site24x7

Site24x7

Site24x7 is a cloud-based website and server monitoring platform that helps small to large size businesses monitor websites, servers, clouds, networks, applications and real-time users. The platform enables users to derive insights…

Price:

Platforms: MacWinLinux

Deployments: Cloud

Business Size:SQL Sentry

SQL Sentry

SQL Sentry

SQL Sentry is a cloud-based database monitoring solution designed to help small to large businesses track and identify performance issues across SQL servers. Key features include troubleshooting, workflow creation, index analysis,…

Price:

Platforms: MacWinLinux

Deployments: Cloud

Business Size:Pulseway

Pulseway

Pulseway

Pulseway is an integrated IT assets and network monitoring solution designed for IT administrators to remotely monitor and control their business IT resources. The solution supports multi-deployment architecture, allowing the users…

Price:

Platforms: MacWinLinux

Deployments: CloudOn premise

Business Size:Scalyr

Scalyr

Scalyr

Scalyr offers cloud-based log management and server monitoring for engineering, DevOps teams, sysadmins and technology officers. Scalyr’s dashboard allows users to view servers, process metrics and web traffic. Users can customize…

Price:

Platforms: MacWinLinux

Deployments: Cloud

Business Size:Netwrix Auditor

Netwrix Auditor

Netwrix Auditor

Netwrix Auditor is a cloud-based and on-premise security solution that allows administrators to manage server log files, security events and syslogs across the company network. The solution alerts administrators in real time on critical…

Price:

Platforms: MacWinLinux

Deployments: CloudOn premise

Business Size:ManageEngine OpManager

ManageEngine OpManager

ManageEngine OpManager

ManageEngine OpManager is a network management solution that includes network and server monitoring, bandwidth analysis, configuration management and fault management. The solution is suitable for businesses of all sizes. OpManager…

Price:

Platforms: WinLinux

Deployments: On premise

Business Size:Naverisk

Naverisk

Naverisk

Naverisk is a remote monitoring and management solution for businesses of all sizes. The solution is used by managed service providers and IT professionals. Key features include technology monitoring, management patching, alerting,…

Price:

Platforms: MacWinLinux

Deployments: Cloud

Business Size:ManageEngine Exchange Reporter Plus

ManageEngine Exchange Reporter Plus

ManageEngine Exchange Reporter Plus

Exchange Reporter Plus is a cloud-based reporting solution for Microsoft Exchange servers. It is offered by ManageEngine for businesses of all sizes. The solution allows users to track incoming and outgoing email messages, monitor…

Price:

Platforms: MacWinLinux

Deployments: CloudOn premise

Business Size:SolarWinds Remote Monitoring & Management

SolarWinds Remote Monitoring & Management

SolarWinds Remote Monitoring & Management

SolarWinds Remote Monitoring & Management is a server management solution that helps small to large enterprises track all system devices across networks. It comes with an administrative dashboard, which enables users to manage passwords,…

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Platforms: MacWinLinux

Deployments: Cloud

Business Size:Datadog

Datadog

Datadog

Datadog is a network monitoring tool that helps companies gain visibility into application performance. The software provides an overview of a product to a single SQL query and correlates app performance or errors with infrastructure…

Price:

Platforms: MacWinLinux

Deployments: CloudOn premise

Business Size:ManageEngine EventLog Analyzer

ManageEngine EventLog Analyzer

ManageEngine EventLog Analyzer

EventLogAnalyzer by ManageEngine is an on-premise log management solution designed for businesses of all sizes across various industries such as information technology, retail, finance, education and more. Key features include event…

Price:

Platforms: WinLinux

Deployments: On premise

Business Size:NinjaRMM

NinjaRMM

NinjaRMM

NinjaRMM is an ITSM solution for small and midsize businesses in education, health care, manufacturing, IT and more. Key features include network monitoring and task automation tools, remote controls, background management, patch management,…

Price:

Platforms: MacWinLinux

Deployments: Cloud

Business Size:Titan FTP Server

Titan FTP Server

Titan FTP Server

Titan FTP Server is a cloud-based and on-premise solution, which helps businesses of all sizes manage processes related to file transfer and server monitoring across multiple networks. The platform comes with an account expiration…

Price:

Platforms: MacWinLinux

Deployments: CloudOn premise

Business Size:

ipMonitor

ipMonitor is an on-premise solution designed to help businesses monitor performance and uptime/downtime across servers, networks and applications. It uses a centralized console to communicate and alert IT staff about application failures…

Price:

Platforms: MacWinLinux

Deployments: CloudOn premise

Business Size:

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3CX Phone System

3CX VOIP Phone System is an Office Phone System/IP PBX that completely replaces a proprietary PABX, supports standard SIP soft/hard phones from any vendor, VOIP service providers & traditional PSTN phone lines. Developed for Windows, it is easy to install, configure and manage via Web-based config. Eliminates phone wiring, allows hotdesking & roaming, saves on call costs and includes auto attendant.

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ProjectManagement.com

From Vision to Reality: How to Implement an Automation Solution

by Baskar Periasamy, PMPMay 13, 2020

Many of our ideas never come to fruition as we become completely sucked into our daily project life. How can we make sure our vision is realized? Where do you start? Let’s look at a scenario and break down possible practical and strategic steps that we can take.

It’s Going to Be Okay

by Andy JordanMay 13, 2020

Many of us have experiences working in crisis project management, but nothing approaching the scale of what the world is now going through. Here, a seasoned practitioner tries to offer a message of hope.

Resolving Interpersonal Conflicts in Projects

by Jiju (Jay) Nair, PMPMay 13, 2020

Researchers have found that interpersonal conflict is an important occupational stressor with far-reaching organizational consequences resulting in abysmal project results. Project leaders will have to spend a substantial amount of time and effort to address interpersonal hurricanes in their march toward project success.

The Need for a (Project) History Lesson

by Andy JordanMay 13, 2020

We all need to learn from the past, but what do you do if you weren’t part of that history? Virtually no project exists in isolation. It is always building on something that was done before, preparing for something to be done in the future, or both. New and younger project managers may not know that context.

Acquired Soft Skills: The Key to Easy-Breezy Meetings

by Jessica Mooney, Sudesha ArramrajuMay 12, 2020

The soft skills acquired by a PM can drive the success of a project. In this article, we focus on one key component of these soft skills: meeting management. Gear your meetings toward success by adhering to these do’s and don’ts—and utilize choice phrasing to make hosting your meeting a breeze.

Applying Baseline to Incremental Projects

by Paul CooganMay 12, 2020

The application of a baseline to projects is an essential tool in measuring project schedule performance during post-project review. Setting multiple baselines can be very useful in providing an historical record of how the schedule progressed.

Can Big Pharma Benefit From Agile?

by Amir Nasiri, PMPMay 8, 2020

What areas of the pharmaceutical industry related to clinical trials can benefit the most from adopting an agile approach, which is based on lean, no-waste process management? More importantly, after you have figured out where you want to apply agile, how can you make sure it gets adopted across the organization?

In Memoriam: Russell D. Archibald, PMI Fellow

by PMIMay 8, 2020

PMI is sad to share the passing of one of its founding members, Russell D. Archibald. The PMI Fellow was PMI member #6 and a former PMI Vice President. His 70+ year-long career included international experience in engineering, operations, program and project management.

Status Reporting and Work Plan Template

PREMIUM deliverable

by Sara Singh

This template was developed for its use on construction projects. However, its format and ease of data entry allows it to be easily transferrable to numerous disciplines. The sample template shows one Project Package, which is further categorized into three Project Phases.

Identificación de Partes Interesadas y Registro de Clasificación

PREMIUM deliverable

by Verónica Elizabeth Pozo Ruiz

Este registro de Excel le permite realizar un seguimiento de las partes interesadas del proyecto, incluidos los roles, las expectativas, el poder, el interés, la influencia, el impacto y la estrategia de gestión.

Stakeholder Identification and Classification Log

PREMIUM deliverable

by Verónica Elizabeth Pozo Ruiz

This Excel log enables you to keep track of project stakeholders, including roles, expectations, power, interest, influence, impact, and management strategy.

Project Change Log Template

PREMIUM deliverable

by Theresah Nyantakyi

This Change Log template will help to ensure that all changes on your project are recorded, tracked and managed. This Excel sheet contains columns for change request and change impact information.

PM Crossword Vol. 1

PREMIUM deliverable

by Emily Luijbregts

What is “something that happens in every project”? The answer isn’t as easy as you think! Take some time out from your busy schedule to download and print this PDF crossword puzzle, then stretch your PM brain power!

Project Management Template Package

PREMIUM deliverable

by Lukas Kripal

This Excel workbook provides eight logs and registers to help your project. It includes a Changes Log, a Lessons Learned Log, an Assumptions-Constraints Log, an Issues Log, a Risk Register (with accompanying risk guide and list), a Customer Promise Log, a Project Task Tracker, and an RFI Tracker. It’s perfect for new and seasoned PMs alike.

Expected Monetary Value (EMV) & Contingency Reserve Calculation Sheet

PREMIUM deliverable

by Mohamed Mohamed

In this Expected Monetary Value (EMV) & Contingency Reserve Calculation Sheet, fill in probability and impact for a risk, and then the EMV and contingency reserve will automatically be calculated in dollars.

Project Risk Plan Workbook

PREMIUM deliverable

by Khaled Istanbouli

This Excel workbook will help you form a comprehensive risk plan with templates for a Project Plan, Work Breakdown Structure, Dependency Log, Rick Plan, Project Procurements Registry and Project Communications Log. It is helpful for experienced and new PMs alike.

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Information Technology

Information technology is a growing field that offers relatively secure positions for those with solid technical skills and at least a bachelor’s degree in an IT-related field. From support to engineering, there are several specializations that deal with the various facets of information technology.

The field of information technology (IT) covers the design, administration and support of computer and telecommunications systems. Some of the positions in this field include database and network administrators, computer support specialists, computer scientists, software programmers and system analysts. The majority of career tracks in IT entail design and operational tasks related to computer hardware components, networks and software applications.

Professionals in the IT field work with businesses and organizations to set up and support viable computer networks that will keep systems efficient and reliable. IT encompasses all hardware and software used in the storing, creation and accessing of information. Examples of technologies that professionals work with are firewalls, databases, media storage devices, networks and the Internet.

Education Information

Aspiring IT professionals typically need a bachelor’s degree in a technology field, such as computer science, information systems management, programming or networking. Even without a degree, experience in an entry-level help desk position could help IT professionals advance with professional certification or vocational training. The fundamentals of a degree program generally include computer hardware, programming, networking, and technical theory. Depending on the major, students could also learn IT management, website development, computer circuitry, systems analysis and database management. Some programs also include internship opportunities. To work as a computer research scientist, a Ph.D. degree is often necessary.

Information technology degree programs are widely offered at many community colleges, vocational schools and universities. Certification preparation programs are also offered at many of these schools, though testing for credentials typically takes place at an approved testing facility. Look into these articles from Study.com to learn more.

Additionally, many schools offer IT programs online, including stand-alone courses, certificate programs, undergraduate degree programs and graduate degree programs. Check out these articles to learn about what you can expect from an online degree program in information technology.

Certification

Almost all hardware and software manufacturers offer certification options that allow IT professionals to demonstrate their proficiency with particular technologies. There are also many industry-standard IT certifications that cover fundamental and advanced understanding of general hardware, software and communications technologies. Certification isn’t required to work in the field, but is often preferred by employers. Here is a sampling of some professional IT certifications:

Required Skills

Individuals who aspire to enter the IT field should develop solid logical and critical-thinking skills. Those who enter support positions should also possess the ability to listen, communicate and maintain a professional, calm demeanor when faced with end users and frustrating problems. Computer, component and network designers, such as engineers and scientists, need to be able to envision the current needs and growth potential of users or businesses.

Career Options

Software Developers

Software developers create and write programming code for computer applications and hardware. This may include operating systems, business productivity software, Web functionality tools, video games and device drivers. Developers could take a concept from planning and design through to its final testing and implementation.

Network Engineers and Administrators

Network engineers are primarily responsible for the design and implementation of computer and telecommunications networks. Administrators typically support and maintain existing local area and wide area networks (LANs and WANs). This includes both intranet and Internet communications and server maintenance. Some degree of ongoing troubleshooting and system design adjustment is inherent in a network administrator position. Administrators also monitor an organization’s network security and develop preventive strategies against hackers.

Computer Scientists

Computer scientists innovate, develop and design new computer hardware and devices. These professionals may specialize in one component of hardware, such as processors, modems, routers or motherboards. While computer scientists often work with a team of internal test users and engineers, they typically have little to no contact with the end users of the products they develop.

Other Information Technology Careers

The following links will provide more information about professions in the IT industry.

Employment Information

According to the U.S. Bureau of Labor Statistics (BLS), occupations in the field of information technology are expected to grow faster than average from 2018-2028 overall. Computer scientists could see a 16% growth in employment in that time. They earned a median salary of $118,370 in 2018, based on BLS data. Network and system administrators were projected to see a 5% increase in jobs, and earned a median salary of approximately $82,050 in 2018. Systems and applications software developer jobs were expected to grow 26% from 2018-2028. Applications developers earned a median salary of $103,620, and the median for those who programmed systems software was $110,000.

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What is a PBX Phone System and How Does it

A private branch exchange (PBX) is a telephone system within an enterprise that switches calls between users on local lines, while enabling all users to share a certain number of external phone lines. In contrast to a public switched telephone network (PSTN), the main purpose of a PBX is to save the cost of requiring a line for each user to the telephone company’s central office.

Used as a business telephone system or private telephone network, a PBX is owned and operated by the enterprise rather than the telephone company — the telephone company of which may be considered a supplier or service provider, however. Private branch exchanges used analog technology originally. Today, PBXs use digital technology — digital signals are converted to analog for outside calls on the local loop using plain old telephone service (POTS). Nonetheless, PBXs can include network switching systems that accommodate analog phones into the enterprise’s digital PBX system.

How does PBX work?

The equipment used in a PBX varies depending on the complexity of the system — for example, whether it is a traditional PBX to which copper telephone landlines are attached, whether the PBX accommodates a mix of analog and digital lines, whether it uses voice over IP (VoIP) hosted at the enterprise or whether it’s a cloud-based PBX system. Each is described below.

Traditional PBX phone systems use landline copper-based telephone lines that enter a business’s premises, where they are connected to a PBX box. That box contains telephony switches that enable calls to be distributed to different phones in an office and those phones to access a limited number of outside lines — trunk lines.

An IP PBX, or an Internet Protocol PBX, uses digital phone signals, rather than analog landlines, to send calls. Because a user can make use of Ethernet cables to connect phones instead of traditional phone ones, no rewiring is needed. IP PBX systems can also be hosted by management service providers. While hosted systems require monthly fees, there are fewer end-user hardware costs associated with their use. Smaller PBX systems, often referred to as virtual PBXs, offer hosted services but with fewer features. They are more appropriate for small businesses. Hosted PBX services are sold by numerous providers, including Nextiva, Vonage and RingCentral.

Features of PBX

The equipment needed depends on the complexity and use of the PBX — for example, the types of phones used at a particular site. In general:

  • telephone trunk (multiple phone) lines that terminate at the PBX;
  • computer with memory that manages the switching of the calls within the PBX and in and out of it;
  • network of lines within the PBX;
  • unified communications (UC) router — wireless and wired;
  • phone handset — Universal Serial Bus (USB), VoIP and Session Initiation Protocol (SIP);
  • VoIP gateway;
  • IP PBX;
  • internet router;
  • cables, cabinets, uninterruptible power supply (UPS); and
  • telephony application server.

A PBX call center handles inbound and outbound calls and incorporates features to enable the automatic handling of inbound calls. These features include Interactive Voice Response (IVR); call monitoring to help assess employee productivity and provide training; conferencing capabilities; phone features that help agents answer and make calls from their desktops; integration to customer relationship management (CRM) systems that help capture logistics and bring up customer information to agents; and predictive dialer systems.

In some situations, alternatives to a PBX include a central office exchange (centrex) service in which a pool of lines are rented at the phone company’s central office, key telephone systems and, for small enterprises, primary rate Integrated Services Digital Network (ISDN).

PBXs installed within the enterprise are sold by numerous vendors. They include Nortel, Rolm/Siemens, NEC, Fujitsu, Cisco, Avaya and Alcatel-Lucent.

Difference between PBX and PABX

A PABX, or private automatic branch exchange, is a type of PBX that is automated. The term PABX was created for modern automated systems, while PMBX — private manual branch exchange — referred to older manual systems. However, all modern PBX systems are automated today, and there is no longer the need to differentiate between the automated and manual systems. In modern times, the acronyms PABX and PBX are used interchangeably and describe the same system.

PBX vs. VoIP

A traditional PBX system uses traditional phone lines, while a VoIP system uses the internet to send and receive phone calls. VoIP phone service is widely used today, although one drawback is that a VoIP connection depends on an internet connection to handle the bandwidth. Modern offerings, such as IP PBX systems, provide almost unlimited growth in terms of extensions and trunks. IP PBX introduces more complex functions — such as ring groups, queues, digital receptionists, voicemail and reporting — that are more costly and difficult to implement with a traditional PBX.

Price and company size are deciding factors as to which telephony option to choose. Larger companies may look for new technology and special features and make purchases based on future needs; often, these expenditures are spread out among 40 or 80 users. However, a small company may look mainly at costs, which will be substantially lower for digital phones connected to its already-in-place on-premises telephone lines. If new cables need to be installed and the local area network (LAN) is not VoIP-ready, costs will be higher. Some small offices or retailers may need just three, 10 or 15 phones and are operating with traditional copper phone lines, rather than a Primary Rate Interface (PRI) circuit. So, these establishments may limit their selection of a new phone system to either an over the open internet VoIP service (hosted business VoIP) or a small new digital system because the upfront cost per phone can be significant when getting an in-house IP PBX.

Cost of PBX

When it comes to choosing a telephony option, cost is king, especially as free or near-free services, like Skype, become more common in the enterprise. Additionally, management mandates to reduce short- and long-term operational costs have also led to the migration to VoIP.

Organizations get immediate savings with the internet telephony service since the monthly
line rate is less than with time-division multiplexing (TDM) systems, including the enhanced features incurring additional charges with standard telephony that is included free with VoIP. Plus, with VoIP, domestic long-distance calls cost little, and international calls will be less. Although these savings must be contrasted with the overall cost of migration to VoIP, there are significant cost reductions with network convergence in which telephony traffic shifts from the dedicated voice network to the data network. Migration to VoIP could also yield hardware savings since IP-based phone systems and handsets cost less than continuing with legacy systems.

It’s important to bear in mind possible hidden costs with network upgrades to support VoIP on LAN and penalties for ending existing contracts with telephony vendors. Enterprises upgrading from legacy telephony to VoIP would need to expand their network capacity to handle voice traffic and possibly add SIP trunks.

Furthermore, new network management capabilities would be necessary to prioritize voice traffic and provide appropriate VoIP security protection. Finally, the organization would need VoIP-specific network infrastructures, such as media gateways and session border controllers (SBCs). Overall, lowering costs can be a solid use case for VoIP but only if the switch is made with these factors in mind.

Use cases

In addition to cost, the need to refresh older PBX systems is driving migrations to VoIP systems. Legacy technology at some companies may be reaching its limits, prompting enterprises to replace aging TDM systems.

Although some businesses may have a telephony environment that works well for its intended purpose, once employees adopt new technologies on their own, legacy telephony usage falls off. In comparison to web-based or mobile voice modes, TDM can no longer support how people communicate. Today, employees rely heavily on other web-based technologies — such as email, chat and video — in which VoIP natively integrates, while TDM does not. VoIP also adds value because it integrates with other data applications over the LAN and enables businesses to migrate their phone management to the cloud. Other definitive benefits to modern IP telephony include increased employee productivity — for example, by using visual voicemail and ad hoc conferencing, both of which enable employees to manage missed calls remotely.

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scanning electron microscope Definition, Images, Uses, Advantages, Facts

Scanning electron microscope (SEM), type of electron microscope, designed for directly studying the surfaces of solid objects, that utilizes a beam of focused electrons of relatively low energy as an electron probe that is scanned in a regular manner over the specimen. The electron source and electromagnetic lenses that generate and focus the beam are similar to those described for the transmission electron microscope (TEM). The action of the electron beam stimulates emission of high-energy backscattered electrons and low-energy secondary electrons from the surface of the specimen.

No elaborate specimen-preparation techniques are required for examination in the SEM, and large and bulky specimens may be accommodated. It is desirable that the specimen be rendered electrically conducting; otherwise, a sharp picture will not be obtained. Conductivity is usually achieved by evaporating a film of metal, such as gold, 50–100 angstroms thick onto the specimen in a vacuum (such a thickness does not materially affect the resolution of the surface details). If, however, the SEM can be operated at 1–3 kilovolts of energy, then even nonconducting specimens may be examined without the need for a metallic coating.

Scanning instruments have been combined with TEMs to create scanning transmission electron microscopes. These have the advantages that very thick sections may be studied without chromatic aberration limitation and electronic methods may be used to enhance the contrast and brightness of the image.

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Microsoft 365 Phone System Virtual User licenses

  • 5/5/2020
  • Applies to: Microsoft Teams

Organizations with Phone System licensed users can assign either a free Microsoft 365 Phone System – Virtual User license or a paid Phone System user license to resource accounts. A Calling Plan isn’t required. All auto attendants or call queues require an associated resource account. Resource accounts that require a phone number need a free Microsoft 365 Phone System – Virtual User license or a paid Phone System user license before a phone number can be applied to the resource account.

Tip

No license is needed for resource accounts that will be used with nested auto attendants or call queues that don’t have a phone number assigned. See the following diagram for reference:

Virtual User licenses

Virtual User license allocation

Your organization is allotted Microsoft 365 Phone System – Virtual User licenses depending on its overall size. Any organization that has at least one license including Phone System or has Phone System added has 25 Virtual User licenses available at no cost. When you add 10 Phone System user licenses in your organization, one more Microsoft 365 Phone System – Virtual User license becomes available.

Note

Phone System is an add-on license available with Microsoft 365 and Office 365 E1 and E3. Phone System is also included as part of Microsoft 365 E5, Office 365 E5, and Microsoft 365 Business Voice licenses.

If your organization uses up the available free Microsoft 365 Phone System – Virtual User licenses in creating auto attendant or call queue nodes, you can still use the paid Phone system licenses with a resource account. Most organizations will have enough Virtual User licenses based on the scaling plan.

License allocation example

Contoso, Inc. purchased 600 licenses that included Phone System (one for each employee). Contoso is allotted an initial 25 plus 60 Microsoft 365 Phone System – Virtual User licenses, 85 in total. Their organization has 90 call queues and auto attendants that have phone numbers. They need to assign all the Microsoft 365 Phone System – Virtual User licenses and obtain five regular-priced Phone System licenses.

Contoso should consider redesigning the auto attendant and call queue system. If they use fewer phone numbers and more nested nodes that don’t need a phone number, they simplify the implementation and reduce costs.

How to buy Microsoft 365 Phone System – Virtual User licenses

  1. Sign in to the Microsoft 365 admin center.
  2. Go to Billing > Purchase services > Add-ons
  3. Scroll to the end to find the Microsoft 365 Phone System – Virtual User license. Select Buy now.

Note

Keep in mind you must still Buy the license even though it has a cost of zero.

Change an existing resource account to use a Microsoft 365 Phone System – Virtual User license

If you decide to switch the license on your resource account from a Phone System license to a Microsoft 365 Phone System – Virtual User license:

  1. Get the new Microsoft 365 Phone System – Virtual User license.
  2. Follow the linked steps in the Microsoft 365 Admin center to Move users to a different subscription.

Warning

Always remove a full Phone System License and assign the Microsoft 365 Phone System – Virtual User license in the same license activity. If you remove the old license, save the account changes, add the new license, and then save the account settings again, the resource account may no longer function as expected. If this happens, we recommend you create a new resource account for the Microsoft 365 Phone System – Virtual User license and remove the broken resource account.

Auto Attendant and Call Queues Service Update

Manage resource accounts in Microsoft Teams

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SEO


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SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for:

  • designing and developing a website to rank well in search engine results.

  • improving the volume and quality of traffic to a website from search engines.

  • marketing by understanding how search algorithms work, and what human visitors might search.

SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.

If you plan to do some basic SEO, it is essential that you understand how search engines work.

How Search Engine Works?

Search engines perform several activities in order to deliver search results.

  • Crawling – Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).

  • Indexing – Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

  • Processing – When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.

  • Calculating Relevancy – It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

  • Retrieving Results – The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.

What is SEO Copywriting?

SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.

The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called “doorway pages” that are created for the sole purpose of achieving high rankings.

What is Search Engine Rank?

When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.

SEO is the process of designing and developing a website to attain a high rank in search engine results.

What is On-Page and Off-page SEO?

Conceptually, there are two ways of optimization:

  • On-Page SEO – It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.

  • Off-Page SEO – It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

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Information Technology

Real college courses from Harvard, MIT, and more of the world’s leading universities

More courses and programs in information technology

Overview

Information Technology (IT) refers to the use of computer technology to manage information. The field of IT encompasses all computer software, hardware and related devices employed in the processing, transfer, storage, and dissemination of data whether it’s on a computer, smartphone, TV or other medium. Every time you download a song, stream a movie, check your email or perform a web search, you’re accessing IT services. Areas of study that fall within IT include database development, computer networking, software engineering, data analysis and more.

There are numerous IT online college courses available, many of which are self-paced and can be completed in only a few weeks. An introductory online course such as Information Systems and Computer Applications, Part 1: IT from Universitat Politècnica de Valencia will give you an excellent overview of the field. Learn the fundamentals of information systems and their application with an overview of office data management systems, desktop operating systems, web technologies and much more. This free, 4-week online IT course will give you a good general overview of the field. Take your skills and expertise to the next level with advance courses. The 5-course, XSeries IT program features online courses in IT hardware, software development, programming and the social implications of IT. The 18-week, self-paced program is designed to prepare you for the CLEP Information Systems and Computer Applications exam. It can also get you prepared to pursue an information technology degree.

The field of information technology management is growing fast, fueled in part by the proliferation of smart, internet-connected devices. The U.S. Bureau of Labor Statistics estimates a 15.4% growth rate in IT manager jobs between 2014 and 2024. Information technology engineering encompasses so many different positions and is an skill requested by so many employers that a simple keyword search on Indeed.com produces over 300K full-time job results. Indeed estimates the average salary of the IT Manager at $84K per year and 63K of the positions listed have salary estimates of over $100K per year.

A common starting position in the field of IT is that of a support specialist. Interns and entry-level employees are tasked with providing technical support, troubleshooting IT operations issues and keeping the IT infrastructure and network up and running. Typical requirements include experience installing operating systems like Windows or Linux and having excellent critical thinking and problem solving abilities. Other top jobs in the field include IT Manager, Network Operations Manager, Cybersecurity Specialist, Network Analyst, Director of Information Systems and Chief Information Officer (CIO).

Building your IT skills can significantly improve your CV and help you enter this exciting and growing profession. Sign up for various courses in Linux, network computing, problem solving and more.

The world of IT management is growing at a rapid pace and having the right skills and experience can help you get a path to a lucrative career. Explore introductory and advanced IT courses, prepare for IT certifications and see if a career in this fast-paced, high-growth field is right for you. Self-paced online courses are available so enroll now and start learning today.

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