Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.While it’s critical you employ organic strategies to attract traffic over the long-term, sometimes, you can’t properly compete on the SERPs without putting money behind it — and that’s where SEM comes into play.For instance, consider…
Software developers invent the technologies we sometimes take for granted. For instance, that app that rings, sings or buzzes you out of a deep sleep every morning? A software developer helped design that. And when you roll into the office and turn on your computer, clicking and scrolling through social media, music and your personal…
A server is a computer designed to process requests and deliver data to another computer over the internet or a local network. A well-known type of server is a web server where web pages can be accessed over the internet through a client like a web browser. However, there are several types of servers, including local ones…
The explosion of “computer-to-computer” communication in the twenty-first century is triggering a growth phase for IT consultants. Harvard Business School professor Richard Nolan and HBS Interactive Senior Vice President Larry Bennigson trace the evolution of IT management consulting.Johnston: Your research refers to the PC in the 80’s and the Internet in the 90’s as triggers…
Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.One of our most popular articles of all time is a post entitled SEO Basics: 8 Essentials…
If you know what a USB port looks like, chances are you’re regularly called upon as the ‘IT expert’ by friends and family whenever a computer goes bust or a window mysteriously disappears.Below are some of the most useful tips I’ve gathered over many years of troubleshooting PCs and despairing at the number of browser…
My daughter just graduated college with a degree in Computer Science and landed a job with an insurance company in their IT department. What makes an IT person successful?I was at a networking meeting the other evening and was asked the typical question “What do you do?” I answered with my normal turn of phrase…
1. Google IT Support Professional Certificate (Coursera)2. Google IT Automation with Python Professional Certificate3. Free IT Help Desk Training and Tutorials (LinkedIn Learning – Lynda)4. Technical Support Fundamental (Coursera)5. IT Help Desk Course for Professionals (Udemy)6. IT Helpdesk Course : Start and Run a Successful IT Support Company (Udemy)7. Free IT Support Course: Fundamentals by…
The Beginner’s Guide to Digital MarketingMarketing has changed.100 years ago, it used to be enough to take out an ad in a daily newspaper.50 years ago, it used to be enough to publish a crappy television commercial.10 years ago, it used to be enough for companies to buy a cheap website, sprinkle in a few…
Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords.These days, most businesses understand the basic concepts of SEO and why it’s important.However, when it comes to developing and executing a sound…
