If you want to become a digital marketer, there are other means of pursuing this career besides earning a bachelor’s degree in digital marketing. Digital marketing bootcamps offer a fast-tracked way to gain the knowledge and skills required to excel in vast field of online, app-based, streaming and social media marketing.
How to Find the Right Digital Marketing Bootcamp for You
With so many bootcamp providers available, finding one that fits your unique needs and goals can take time and effort. Below are some factors to consider when narrowing your options.
Know Your Time Commitment
Before enrolling in a bootcamp, you should consider how much time you are able and willing to commit to your studies. Some full-time programs recommend upward of 60 to 90 hours per week, whereas part-time programs may suggest between 15 and 30 hours per week. Full-time programs can take as little as 12 to 14 weeks to complete, whereas part-time bootcamps may take six to 10 months.
While some bootcamps may allow for entirely flexible study hours and deadlines, note that many require synchronous attendance and collaboration in a cohort.
Look at Job Placement Offerings
Just as with a traditional marketing college degree, graduating from a digital marketing bootcamp does not guarantee you any particular job. However, all of the bootcamps on our list offer access to job placement services. Many also feature major hiring partners such as ABC, IBM and Amazon, among others. Consider whether a prospective bootcamp’s hiring partners align with your career goals and interests.
Some bootcamps offer job guarantees, meaning they may refund tuition to students who are unable to land a qualifying job within a set time period after graduation. Many job guarantees stipulate that graduates apply to a certain number of jobs per month, and turning down an offer from a qualifying job may invalidate the job guarantee. Terms vary among bootcamps, so make sure to read through the terms of a prospective bootcamp’s job guarantee.
Consider Your Future Goals
Your future goals should impact which digital marketing bootcamps you consider. If you want to enter the job market as quickly as possible, for example, you might seek a full-time, immersive bootcamp with a job guarantee. If you want to continue working while attending your bootcamp, you may prefer a part-time, self-paced option.
Likewise, if you aim to work for a particular company, seek out bootcamps that partner with that company for hiring.
Cost of an Online Digital Marketing Bootcamp
Completing an online digital marketing bootcamp can be a relatively quick and cost-effective way to land a high-paying job. The cost of online digital marketing bootcamps varies depending on program length, enrollment status, services provided and other factors.
Of the bootcamps we assessed for our rankings, the average tuition cost per bootcamp was $10,762. This cost is comparable to just one year of tuition and fees at an average public, four-year, in-state university in the United States, according to the National Center for Education Statistics.
FAQs About Digital Marketing Bootcamps
Are digital marketing bootcamps still worth it?
For many students, yes. Digital marketing bootcamps can be great options for those looking to start or change careers and enter the growing field of online and app-based marketing.
What digital marketing bootcamp is best for beginners?
For beginners with no or limited knowledge of digital marketing, the best bootcamps offer digital marketing basics or fundamentals courses. These introductory sections may add more time to the program, but they help students feel more prepared and confident. They also expose students to the many facets of digital marketing and help identify areas of interest to pursue in later bootcamp sessions.
Can I get a job with just a digital marketing bootcamp?
Yes, it is possible to get a job with just a digital marketing bootcamp. According to student outcomes reports provided by the bootcamps on our list, up to 93% of students were hired within the first 180 days of graduation, depending on the program.
