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How to Create an SEO Strategy for 2020 Template Included

Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.

Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords.

These days, most businesses understand the basic concepts of SEO and why it’s important.

Download Now: Free SEO Starter Pack

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.

What is SEO strategy?

SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.

What is an SEO?

Search engine optimizers (SEOs) are people who optimize websites to help them show up higher on search engines and gain more “organic traffic.” In essence, an SEO is a highly specialized content strategist, and helps a business discover opportunities to answer questions people have about the industry via search engines.

Here are three types of SEO that an SEO strategist can focus on:

  • On-page SEO: This SEO focuses on the content that’s “on the page,” and how to optimize that content to help boost the website’s ranking for specific keywords.
  • Off-page SEO: This SEO focuses on the links that are directing to the website from elsewhere on the internet. The number of “backlinks,” and the publishers carrying those links, that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.
  • Technical SEO: This SEO focuses on a website’s architecture, examining the backend of that website to see how each webpage is “technically” set up. Google cares as much about the code of a website as it does its content, making this speciality quite important to a website’s search engine ranking.

Bear in mind that not every business can optimize their website for search the same way, and therefore not every SEO will have the same optimization process. It’s an SEO’s job to examine his or her industry, find out what’s important to their audience, and develop an SEO strategy that puts the right content in front of that audience.

With that in mind, here are nine steps you can take to make sure all of your SEO bases are covered in 2019. Then, at the bottom of this blog post, you can grab your free planning template to master on-page SEO.

SEO Content Strategy

  1. Make a list of topics.
  2. Make a list of long-tail keywords based on these topics.
  3. Build pages for each topic.
  4. Set up a blog.
  5. Blog every week to develop page authority.
  6. Create a link-building plan.
  7. Compress all media before putting it on your website.
  8. Stay current on SEO news & practices.
  9. Measure and track your content’s success.

1. Make a list of topics.

Keywords are at the heart of SEO, but they’re actually not your first step to an organic growth play anymore. Your first step is to make a list of topics you’d like to cover from one month to the next.

To start, compile a list of about 10 short words and terms associated with your product or service. Use an SEO tool (Google’s Keyword Tool, Ahrefs, SEMRush or GrowthBar just to name a few) to identify their search volume and come up with variations that make sense for your business. 

You are associating these topics with popular short-tail keywords, as you can tell, but you’re not dedicating individual blog posts to these keywords. These keywords are simply too competitive to rank highly for on Google if you’re just starting to optimize your website for search. We’ll go over how to use these topics in just a minute.

google adwords keyword tool screenshot resized 600

Using search volume and competition as your measure, narrow down your list to 10-15 short-tail keywords that are important to you, and that people within your audience are searching for. Then rank this list in order of priority, based on its monthly search volume and its relevance to your business.

For example, if a swimming pool business is trying to rank for “fiberglass pools” — which is receiving 110,000 searches per month — this short-tail keyword can be the one that represents the overarching topic on which they want to create content. The business would then identify a series of long-tail keywords that relate to this short-tail keyword, have reasonable monthly search volume, and help to elaborate on the topic of fiberglass pools. We’ll talk more about these long-tails in the next step of this process.

Each of these keywords is called a “pillar,” and it serves as the primary support for a larger “cluster” of long-tail keywords, which is what brings us to our next Step …

2. Make a list of long-tail keywords based on these topics.

Here’s where you’ll start optimizing your pages for specific keywords. For each pillar you’ve identified, use your keyword tool to identify five to 10 long-tail keywords that dig deeper into the original topic keyword.

For example, we regularly create content on the topic of “SEO,” but it’s still very difficult to rank well on Google for such a popular topic on this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword — and potentially the same search engine results page (SERP). Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you’re reading right now), and other subtopics within SEO.

This allows a business to attract people who have varying interests in and concerns about owning their product — and ultimately create more entry points for people who are interested in buying something.

Use subtopics to come up with blog post or webpage ideas that explain a specific concept within each larger topic you identified in Step 1. Plug these subtopics into your keyword research tool to identify long-tail keywords on which to base each blog post.

Together, these subtopics create a cluster. So, if you have 10 pillar topics, they should each be prepared to support one cluster of five to 10 subtopics. This SEO model is called a “topic cluster,” and modern search engine algorithms depend on them to connect users with the information they’re looking for.

Here’s a short video on this concept:

Think of it this way: The more specific your content, the more specific the needs of your audience are — and the more likely you’ll convert this traffic into leads. This is how Google finds value in the websites it crawls; the pages that dig into the interworkings of a general topic are seen as the best answer to a person’s query, and will rank higher.

3. Build pages for each topic.

When it comes to websites and ranking in search engines, trying to get one page to rank for a handful of keywords can be next to impossible. But here’s where the rubber meets the road:

Take the 10 pillar topics you came up with in Step 1 and create a web page for each one that outlines the topic at a high level — using the long-tail keywords you came up with for each cluster in Step 2. A pillar page on SEO, for example, can describe SEO in brief sections that introduce keyword research, image optimization, SEO strategy, and other subtopics as they are identified. Think of each pillar page as a table of contents, where you’re briefing your readers on subtopics you’ll elaborate on in blog posts.

Use your keyword list to determine how many different pillar pages you should create. Ultimately, the number of topics for which you create pillar pages should coincide with how many different products, offerings, and locations your business has. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.

Each web page needs to include relevant content for your prospects and customers and should include pictures and links to pages on your site to enhance the user experience. We’ll talk about those links in Step 4.

4. Set up a blog.

Blogging can be an incredible way to rank for keywords and engage your website’s users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, set one up. This is where you’ll elaborate on each subtopic and actually start showing up on Google.

As you write each blog post and fill up your clusters, you should do three things:

  1. First, don’t include your long-tail keyword more than three or four times throughout the page. Google doesn’t consider exact keyword matches as often as it used to. In fact, too many instances of your keyword can be a red flag to search engines that you’re “keyword stuffing.” This can penalize your website and drop your rank.
  2. Second, link out to the pillar page you created on this topic. You can do this in the form of tags in your content management system (CMS), or as basic anchor text in the body of the article.
  3. Once you publish each blog post, link into it from the pillar page that supports this subtopic. Find the point in your pillar page that introduces this blog’s subtopic, and link it here.

By connecting both the pillar and the cluster in this way, you’re telling Google there’s a relationship between the long-tail keyword and the overarching topic you’re trying to rank for.

5. Blog every week to develop page authority.

Not every blog post or web page you write needs to belong to a topic cluster. There’s also value in writing about tangential topics your customers care about in order to give your website authority in the eyes of Google. This will cue Google to pay extra attention your domain as you add content to your primary topics.

With that in mind, make a point to blog at least once a week. Remember, you are blogging primarily for your audience, not the search engines. Write about things your audience and/or prospects are interested in, make sure you’re including relevant keywords where appropriate, and your audience will slowly start to notice and click.

Keep in mind that each topic won’t be equal in importance, and as your clusters get off the ground, you’ll need to prioritize based on your company’s needs. So, create a list of all the different web pages you would like to create and rank them. Then, develop a schedule and devise a plan of attack to get those pages built.

Keep your list updated and prioritized by what web pages will help you to best achieve your business goals.

6. Create a link-building plan.

The topic cluster model is your way forward in SEO this year, but it’s not the only way to get your website content to rank higher once it’s been created.

Our first five steps were dedicated to on-page SEO tactics. Link-building is the primary objective of off-page SEO, and is also a huge factor in how search engines rank your web pages. What is link-building? Glad you asked.

Link-building is the process of attracting inbound links (also called “backlinks”) to your website from elsewhere on the web. As a general rule, the more page authority the origin website has, the bigger affect it will have on the rank of the web page to which it is linking.

Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. Start small –- maybe share your links with other local businesses in exchange for links to their sites. Write a few blog posts and share them on Twitter, Facebook, Google+, and LinkedIn. Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website.

Another great way to attract inbound links is to use your blog to post articles related to current events or news. That way, you have shot of getting linked to from an industry influencer or other bloggers in your industry.

7. Compress all media before putting it on your website.

This is a small but important step in the SEO process. As your blog or website grows, you’ll undoubtedly have more images, videos, and related media to host there. These visual assets can help retain your visitors’ attention, but it’s easy to forget these assets are still technically computer files — and computer files have file sizes.

As a general rule, the bigger the file size, the harder it is for an internet browser to render your website. And it just so happens that page speed is one of the most important ranking factors when search engines decide where to place your content in its index.

So, the smaller the file size, the faster your website will load, and the higher you can rank on Google as a result. But how do you shrink a file size once it’s on your computer?

If you’re looking to upload an image to a blog post, for example, examine the file for its file size first. If it’s anywhere in megabyte (MB) territory, even just 1 MB, it’s a good idea to use an image compression tool to reduce the file size before uploading it to your blog. Sites like TinyPNG make it easy to compress images in bulk, while Google’s very own Squoosh has been known to shrink image file sizes to microscopic levels.

Ultimately, keeping your files in the kilobytes (KB) can sufficiently protect your website’s page speed.

Be careful when compressing your images, and check the file’s actual size once you export it back to your computer. While some tools might not be true to the size it shows you, others can sacrifice some image quality when compressing the artwork.

8. Stay current on SEO news & practices.

Like the overall marketing landscape, the search engine space is ever-evolving. Staying on top of current trends and best practices is a difficult task, but there are multiple online resources that can make it easy for you to stay on top of SEO news and changes that may impact your website and your SEO strategy.

Here are a few resources to check out:

  1. SEOmoz
  2. SEOBook
  3. Search Engine Roundtable
  4. Search Engine Land
  5. Diggity Marketing
  6. This Blog!

9. Measure and track your content’s success.

SEO can take a lot of time and effort. What good is spending all this time and effort if you can’t see the fruits of your labor? There are many metrics you can track on a daily, weekly, or monthly basis to keep your SEO plan on track and measure your success.

Because the metric you care about is organic traffic (traffic that comes from a given search engine), seek out a tool that allows you to track both your overall organic traffic number and how your pages are ranking under each long-tail keyword your pages are targeting. SEMrush is a great reporting tool for just this purpose.

Create a monthly dashboard using Excel, Google Sheets, or a web analytics package so you can monitor how much traffic comes to your website from organic search.

Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity.

SEO Process

Once you create your monthly SEO plan, you should also build a process to continue to optimizing it to fit new intent and keywords. Here are a few steps you can take. 

1. Historically optimize your content. 

Devote some time each month to updating old blog posts with new and up to date information so it continues to rank in SERPs. You can also use this time to add any SEO optimization that wasn’t in the original post, such as missing alt text.

2. Look out for changing keywords and new search intent.

After a few months, track where your blog posts are ranking and which keywords they’re ranking for. This can help you adjust subheads or text to leverage that new keyword ranking.

3. Add more editorial value to your old content.

Sometimes, you’ll find that a post is completely out of date. In this scenario, you should go beyond the average SEO update and give it a full refresher. You can do this by updating out of date information or stats, adding new sections that add depth to the post, or adding quotes or original data that can make the post gain more referral traffic.

4. Note new content and updates aimed at SEO in a monthly content plan.

To keep up with your SEO strategy, it can be helpful to create and refine a monthly content strategy. Then put your content plan into a spreadsheet or document that your team can monitor and track easily.

Below is an example of a content monthly content planning process that takes the steps above into account. 

SEO Monthly Plan

  1. Devote time to keyword research related to your industry.
  2. List blog post ideas that leverage opportunistic keywords.
  3. List blog posts that you can update.
  4. Identify other SEO opportunities, such as holidays.
  5. List all of your content ideas on a Search Insights Report.
  6. Assign content to your team.
  7. Take time at the end of each month to track your progress.

With a monthly SEO plan like the one above, plus a tracking document like a search insights report, you can build out and execute on an efficient SEO strategy. You can also identify and leverage low-hanging-fruit topics to discuss related to your industry.

To learn more about SEO, check out our Ultimate Guide to SEO

Editor’s Note: This blog post was originally published in April 2019 but was updated in March 2020 for consistency and freshness.


Originally published Mar 13, 2020 4:15:00 PM, updated May 05 2020



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Your SEO Checklist 4 Steps to Optimizing Your Website

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February 4, 2014 5 min read

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In his book Ultimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website.

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.

Step 1: Target Market Business Analysis

  • Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?
  • Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as and
  • Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

Step 2: Keyword Research and Development

  • Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
  • Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.
  • Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Step 3: Content Optimization and Submission

  • Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
  • Create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings. (Google doesn’t use the keywords tag any­more.)
  • Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
  • Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
  • Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), (paid) and DMOZ (free). Some may choose to include AdSense ( scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Step 4: Continuous Testing and Measuring

  • Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you’re comfortable with.
  • Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.


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Search Engine Marketing

What Is Search Engine Marketing?

Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs).

While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising.

Search engine marketing is also alternately referred to as paid search or pay per click (PPC).

Why Is SEM Important?

With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach.

In fact, the majority of new visitors to a website find it by performing a query on a search engine.

In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results.

Since consumers enter search queries with the intent of finding information of a commercial nature, they are in an excellent state of mind to make a purchase, compared to other sites such as social media where users are not explicitly searching for something.

Search marketing reaches consumers at exactly the right time: when they are open to new information. Unlike the majority of digital advertising, PPC advertising is non-intrusive and does not interrupt their tasks.

Results are immediate with SEM. It is arguably the fastest way to drive traffic to a website.

How SEM Works

Search engines use complicated algorithms to ensure the most relevant results are returned for each search, including location and other available information.

In paid search advertising, sponsored ads appear at the top of and on the side of search engine results pages to gain more visibility and prominence than the organic results.

Let’s say that you are a customer looking for a product or service online. You go to a search engine and type in your search terms (also known as keywords).

In your search results page, you will come across various company ads whose keywords match the keywords in your search.

These ads appear in prominent locations on the page – along with the other search listings that match your keywords. The paid listings are highly relevant to your specific search, making it likely that you will click on them.

Now let’s take a look at how SEM campaigns work from the marketer’s perspective.

SEM networks are self-serve operations. Once a marketer selects a network, he or she can get a campaign up within a short period of time.

When setting up a campaign within an SEM network, the marketer is prompted to:

  • Conduct keyword research and select a set of keywords related to their website or product;
  • Select a geographic location for the ad to be displayed within;
  • Create a text-based ad to display in the search results;
  • Bid on a price they are willing to pay for each click on their ad.

Text-only ads are easy to produce. Marketers enter a headline, text for the body of the ad, a call-to-action and a URL for the hyperlink.

Search engine marketing is considered by many to be the most efficient way to spend marketing dollars.

Examples Of Search Ad Networks

The two primary search networks that SEM professionals target are Google Ads (formerly Google Adwords) and the Bing Ads.

Google AdWords is actually two networks: Google Search Network and Google Display Network. The first network consists exclusively of search-related websites owned by Google, while the second includes properties such as YouTube, Blogger and Gmail. The Bing Ads allows customers to buy ads on both the Yahoo’s network of websites and Bing’s network.

While Google Ads is a much larger network (around 2x the size), the pricing is often lower on Bing Ads. Marketers may be able to get a better rank for a competitive keyword phrase for less than they get on Google. And some report that the clickthrough rates are higher as well.

How A/B Testing Can Complement SEM

Since you are already making an investment in search engine marketing to bring traffic to your website, it is a worthwhile effort to optimize that traffic for conversions and increase the efficiency of your spending.

A/B testing your landing pages is an easy way to maximize your spend, either by optimizing for average order value or revenue per page.

Optimizing your landing page can increase your Quality Score with search engine marketing networks, thus reducing your average CPC.

Optimizely – and other platforms like it – can help you easily structure and implement your A/B tests, offering real-time results to give you confidence in your business decisions. Optimizely has integrations with popular ad networks such as Google Adwords and Facebook that make setting up ad-related experiments quick and easy.


What does IT professional really mean

IT professional. Nice title but what does it really mean?  A professional, according to Merriam-Webster, “relating to a job that requires special education, training, or skill”.  All three are required by IT professionals to tackle today’s computing world.  But is that all there is?

Merriam-Webster provides fuller definitions such as “characterized by or conforming to the technical or ethical standards of a profession”. While technical standards march forward for everyone, the speed for IT is arguably more rapid and broad. Moore’s Law certainly comes to everyone’s’ mind for hardware. A similar pace exists for information complexity while volumes of information are becoming unfathomable.

Traditional professions like doctors, nurses, engineers, electricians, teachers and accountants have mature programs and strong societies which govern the education, training and skills for their domains. The public has demanded many professional domains to take responsibility for public safety and regulate the right to practice. Some professionals are regulated directly by government and licensed to practice.

With few exceptions, those practicing in a professional capacity coalesce to form a professional body.  Professional associations or societies provide oversight for the discipline and represent the interests of the professional practitioners. Additionally, licensing and enforcement activities fall within those organizations charged with protecting the public good.

A common body of knowledge (BoK) forms one of the fundamental corner stones for any profession. A BoK, especially for professionals operating at the speed of Moore’s law certainly presents challenges. I argue this is all the more reason for active involvement as the BoK defines the profession, for to think of ourselves as a professional requires an articulation of the special training and skills.

A BoK sets the stage for other characteristics of a professional society, in particular oversight. Professional oversight traverses an entire career, from the formative learning years at post-secondary levels through the lifetime of career interests and opportunities. Every association or society collaborates with educators to oversee the adoption and quality of the organization’s BoK and skills.

There are few, if any employed in IT, who remain in a job for long without acquiring new IT skills and training. Who today knows only one coding language, one database tool, one operating system or one methodology? Professional associations or societies through profiles and designations help map professional skills and experience.

IT domain flows through all facets of today’s world.  Focusing solely on technology and information ignores the broader scope that IT professionals must practice and participate collaboratively with other professionals. Governance, regulations, culture are only a few of the environmental aspects of information technology work.  Professionals need to actively participate in the local and global discussions which impact and concern the practice of information technology.

Associations and societies undertake organizing the profession however their credibility comes from their membership especially when no regulations grant authority. It’s a two way street: individuals benefit from a common professional voice and a profession can only speak for the professionals if they abide by the professions standards and ethics.

IT professional, in the simplest definitions of just special education, skills and training, paints a shallow picture of our profession.  Joining an IT professional society, such as CIPS, helps differentiate a technology worker from someone committed being part of the voice of the IT profession. Professional membership in IT is part and parcel of being an IT professional.



What Are Backlinks and How to Use Them in SEO

What are backlinks

First of all, it’s necessary to sort out “what is a backlink”. There is no need to explain everything in detail. The main thing to understand is what it is for and how it works. A backlink is a kind of Internet manipulator. It links one particular site with other external websites which contain links to this site. In other words, when you visit external sites they will lead you to that particular site. Backlinks are used for SEO purposes to optimize a website in a proper way.

Backlinks are external links to your website. They show the transition from one site to another or from one page to another. They help to index your website’s pages correctly.

SEO backlinks are an essential part of the search engine optimization process. They help search bots to crawl your site and rank it correctly to its content. Each backlink is a part of a ranking puzzle. That’s why every website owner wants to get as much as possible backlinks due to improving website’s SEO ranking factors. It’s a type of citation or hyperlink used in the text.

Google PageRank algorithm takes into consideration the sources and the number of web page backlinks, then estimates the importance of that page. That is why when you try to search for some goods, information or service, Google and other search engines present website links in a concrete order (from the most valuable to the least important ones). Backlinks help your website attract a primary audience. There are a few terms you need to know.

Find out all technical issues

Launch a website audit and detect all technical issues that brake your link building efforts

1. Link attribute

As usual, links have 2 types of attributes which make sense for SEO.

Nofollow link attribute prevent search engine robots from crawling a specific link. Initially, the nofollow attribute works at the meta tag level, but later, for more flexible control of search robots, it is considered for each individual link.

Dofollow link attribute points search bots what links are should be indexed. They intend to pass link juice from one website to another or from one web page to another. It is important for SEO goals.

How to use dofollow link checker?

If you need to check quickly if a certain URL or list of URLs provides nofollow or dofollow links, use dofollow link checker tool. With its help, you can prioritize your link building efforts to improve SEO. You need to submit the list of URLs you want to check and press “Start” button. The tool also extends its feature by providing you details of each site more briefly:

  • On page parameter – the number of backlinks found to the number of submitted URLs;
  • Follow – the number of dofollow backlinks found to the number of submitted URLs;
  • URLs – the list of URLs verified to have a backlink to your website;
  • Website link – URL where the backlink points to;
  • Anchor – anchor text of the backlink;
  • Status – if the backlink is found, the status is “Success”.
  • Link Type – HTML attribute (dofollow or nofollow) of the backlink;
  • Index – the indexation status of the backlink;

dofollow nofollow link checker

2. Link juice

This is the value of the link to the page being promoted, which is installed on a third-party resource. Link weight is an important parameter that should be considered in the process of website optimization. It is used by search engines to assign a website a higher status (domain authority).

In fact, dofollow and nofollow parameters are used to point search robots whether it should index specified link or page, whether to consider this link as a backlink. From a technical point of view, it is shown as:

a href=”” rel=”nofollow”


a href=”” rel=”dofollow”

Amount of backlinks

Unfortunately, backlinks are not free and their creation takes a lot of time and effort. That’s why it’s essentially important to learn the way to make each backlink you’ve purchased beneficial.

quality vs quantity backlinks

You can see that Sitechecker has the lowest amount of links, but due to the website content and quality of backlinks, Google ranks it for the keyword “seo backlinks” higher than others.

Here are useful and working tips and tricks that will let you do that:

  • Optimize your website technically;
  • Your website needs a reliable architecture;
  • The content of your website must be valuable and attract clients.

Let’s talk about each step in more detail.

1. Fix all technical errors

You should fix all errors which can impair users’ expectations. By hurting user experience, you endanger the organic growth of your traffic because Google will surely limit it. Search Engine Optimization (SEO) works better when the technical optimization of your site meets the standards. While optimizing your website, look for the following technical issues:

You can use Google’s PageSpeed Insights for issue #4, Google’s mobile friendly test for the problem #7, and Sitechecker for the rest of the mistakes.

2. Improve website architecture

A strong and reliable site architecture almost guarantees the effectiveness of your backlinks profile. You’ll require fewer backlinks due to it. You should be updated with all website changes and correct errors when they happen. For these reasons monitor website changes and be notified every moment about something goes wrong with the website.

3. Make sure your content is valuable

Site-to-site connection resembles a pyramid or a puzzle. This system is impossible without proper site content. Low-quality website content will ruin your SEO campaign. You may have a thousand SEO backlinks and a well-structured site, but they won’t make any sense without valuable content. No good content – no success!

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.
Google Search Console Help

If you have any doubts on your content quality, test it with SEO content checker, rewrite your text due to suggestions and send it for reindexing in Google Search Console.

What risks to consider

The process of backlinking is not very easy and it takes lots of time. In fact, there are two methods you can get backlinks:

  1. Risky and quick way with a high chance to receive a Google penalty.
  2. Careful and thorough way of promoting your site.

Less than 2 years ago everyone could promote a website within a month with the help of PBN (Private Blog Network). Then Google created “a sandbox” which made a site owner wait no less than 3 months before the effect of PBN backlinks turned to be visible.

There are two more negative factors: risk and financial investment. You will realize that neither your wasted time nor money were worth it. That’s why it’s better to rely on proper backlinks from real sites.

How to check backlinks

There is no secret that getting hiqh-quality backlinks is your website’s way to better ranking in Google. But how to differ good link from the bad one? Carefully choosing backlinks is a very tremulous and important task for everyone who wants to optimize their sites. There are a lot of different tools which can help you to check whether your backlinks are trustful and can bring your website value.

First of all, check backlink’s parameters.

  • Start from PageRank. It’s one of the most valuable factors that make a big impact on your website. The logic is following, if high authority sites linking to yours, therefore your site is the trustful one too. This parameter can be checked by Ahrefs tool. Add needed URL to Ahrefs and verify its URL rating.

backlinks check

  • Traffic. The deal is that you don’t need links from sites which nobody attends.
  • Dofollow / Nofollow link. The tag rel=”nofollow” was created to prevent Google bots from counting all the link site has. As a rule, dofollow links are more valuable than nofollow.

All of these links’ key factors can be easily explored by Ahrefs backlink checker tool using “Batch Analysis”. It’s very helpful when you have to check a big amount of potential donors for backlinks. Besides, you can check domain rating (DR). Just add the needed URLs into Ahrefs Batch Analysis tool.

check backlinks

To find out more use Ahrefs trial. You can evaluate your links, competitors’ domains and build the winning linkbuilding strategy.

Secondly, all links to your website should be relevant to your niche. It’s considered that high-quality relevant links can help your site ranking better in Google.

“What does mean relevancy?”, – you may ask. Let’s imagine that you have blog about website building tips, but you have found an authoritative site about makeup trends. According to Google, this source won’t be a perfect one for you, because high authority sites should be closely related to yours. In other cases, it won’t work. The same thing goes for the content around which your link is inserted.

Full guide on how to check backlinks: Backlink Checker Tool: Comprehensive Guide

Five tricks to create relevant SEO backlinks

These easy and effective recommendations will help you increase your website traffic daily.

1. Keep your links relevant

The relevancy depends on the following points:

  • The general content topic of the connecting domain;
  • The core of the linking page;
  • The appropriateness of the backlinks which hit the domain.

You can check the relevancy with the help of Majestic SEO Trust Flow. It is really important to find backlinks which suit your website.

2. Make friends with authority websites

Together with authority websites, your site will be stronger. Analyze links with Ahrefs, Semrush, Majestic, Serpstat, and Linkstrategy.

3. Concentrate on websites with real traffic

Your tier one can be solidified with backlinks from real websites. They are hard to get but really rewarding. Check information about website traffic with SEMRush.

4. Be careful while spreading your anchor text

If your anchor text is aggressive and you distribute it the wrong way, your site will be deprived of ranking, and you may get a penalty. Most of your backlinks must be naked and branded. You should be very selective to anchors you use for your website, you can analyze your anchor list with the help of free backlink checker. It helps to understand what to improve in your link building strategy.

5. Get backlinks from high standard websites

Skip the potentially spammy websites which have content about Viagra or gambling. Such website has a lot of spammy backlinks, so it is only a matter of time them to get a penalty from Google.

  • Public networks;
  • Dofollow blog comments;
  • Sidebar backlinks;
  • Automated backlinks;
  • Everything irrelevant.

Why? Firstly, the great number of public networks call themselves “private”. That’s not true. If the network is advertised, it cannot be private. We witnessed cases when Google destroyed such public networks and all the websites which had used them. They are easy to be revealed due to a huge number of outbound homepage links which are irrelevant to each other.

Their posts are short, and they cannot really block SEO crawlers. In fact, dofollow blog comments bring cheap backlinks which almost in 98% cases lead to a penalty. Secondly, footer backlinks look like paid ones, and Google smashes them. Automated backlinks and backlinks from websites with no valuable content can spread spam, so can be easily penalized by search engines.n

Every website owner inquires how to create power backlinks or how to increase the website authority. Such backlinks are trusted more than others, and you can be sure of their 100% relevancy. That’s the main reason why you require them so much. We already know that website authority depends on many factors. One of them is link acquisition. Here are 6 other ways.

1. If your links are not working, fix them

Everybody knows that external links leak site authority. That’s why it’s necessary to examine your site and find each broken one and fix it. You can find these links in your comment section and, of course, in the content. Here are several tools which can help you find them:

2. Reclaim all 404 links

Thanks to Google Search Console, Ahrefs, and, of course, Sitechecker you can easily check your website, look for 404 errors and proceed to their reclamation. It’s a very easy and effective way to boost the authority. Use 301 redirects to remove them and transfer to an appropriate webpage or to your homepage.

3. There must be no unfixed redirect chains

When you use a redirect chain, it means that opening one page you may get directly onto the other linked one. Indirect chains include so-called buffer pages.

3. Replace 302 redirect chains with 301 ones

302 redirect chains can not only block but also steal the flow and the already existing authority from the site.

4. Receive editorial backlinks

To get editorial backlinks is only possible when you cannot enter the site, and your link passes the editorial examination. They are the most valuable for Google.

Unfortunately, it’s a real challenge to acquire these backlinks because you must build strong relationships with bloggers who are working in the same industry. You must have qualitative site content that will supply you with natural backlinks. This is difficult but rewarding.

5. The approach based on content

One of the most reliable and 99% guaranteed ways to drive your website authority is to create high-quality content. You have to search for appropriate target keywords; surround keywords with cool content; promote and advertise your content. Qualitative content is the only thing that Google cannot confiscate. Everything you should do is to make your post valuable and not spammy. Just important core information which won’t be spoiled by backlinks injecting. It’s better to have contextual linking. In other words, the links are to merge into your text.

So, now you know what can easily increase your site authority even without new backlinks. But that’s not enough if you want your site to be on the top. Let’s speak about foundational, editorial, and power backlinks.

TrustRank takes into consideration websit
e foundational backlinks. Search engines find quicker sites which are reliable and trustworthy and place them on the top of SERP. All doubtful websites you can find somewhere at the end of the rank if you decide to look at what is there. As a rule, people take the information from the first links and stop searching, in case they have found nothing on the first 20 top sites. Surely, your website may have that required information, service or goods but because of lack of authority, Internet users will not find them unless you have good foundational backlinks.

Foundational backlinks are all branded and non-optimized backlinks on authority websites.

There are the following types of foundational backlinks exist.

1. Directories with niche targets

Though directories are considered to be pointless and worthless, there are some which can be really helpful. They are called niche-target directories. They can supply you with appropriate dofollow links. It’s not so easy to find such links, that’s why you should look for them with the help of the following combinations:

  • Niche + “submit site”
  • Niche + directories
  • Niche + directory

2. Social media

Use the following media sources for your business development:

  • Instagram;
  • Facebook;
  • Twitter;
  • Linkedin;
  • Pinterest;
  • Reddit;
  • Quora.

It doesn’t mean than you have to advertise on these social media platforms. It means that they belong to that pyramid which will function better thanks to their support. Just secure them and decide which of them will suit your goal better. For example, you can choose Instagram because its audience is the most suitable for mobile devices and bits of advice of their exploitation distribution.

3. Business quotes and lists

It’s not a secret that Google appreciates business citations and listings. They are a part of its search algorithm. It’s a strong fact that must make you choose business links for your SEO campaign. The other benefit is that because of them you can receive unoptimized and dofollow links. These backlinks can guarantee trustworthy neighboring of your site that will attract Internet users and clients. Google considers these platforms as trustworthy and knows that they attract other business clients. In other words, almost all of them are accepted as 100% relevant.

4. Directories which are geographically targeted

These directories are an integral backlink source of local businesses. They will let you develop your business in a particular geographical place.

You can use the following tips to get geo-targeted directories:

  • Directory +name of the town/metropolis/city
  • Name of the town/city/metropolis + directories
  • Name of the city/town/metropolis + directory
  • niche+ town/metropolis/city name + directory
  • submit my site + name of the town/city/metropolis

5. Forum backlinks that are niche closely connected

If you want your brand to be recognized, participate in industry forums. Referral traffic will be guaranteed in case you do everything correctly:

  • Try to find closely connected or appropriate forums;
  • Make your profile solid and informative;
  • Take into consideration forum peculiarities;
  • Post a lot and make friends;
  • Initiate a thread.

So, when you find a relevant forum, be sure that you have written an authorized profile description and toss in your main concept or word of great significance. Then study the forum, its rules, and the way it operates. Examine the forum to know whether its members share links in threads. Become a reliable person making more and more friends and placing posts interesting for the forum participants. Thanks to that you may get more internal linkage to your profile and gain authority.

6. Blog comments that are appropriate to your niche

We may surprise you by saying that blog comments are considered to be “nofollow” links by SEO. Still, we don’t think so because they are quite effective. We use blog comments to:

  • improve the quantitative relation between dofollow and nofollow backlinks;
  • make the website relevant;
  • get referral traffic;
  • modify anchors meaningfully;
  • make so-called friends with bloggers which we can use for future backlinks.

7. Resource pages

This is considered to be good but old. Look for the pages and check whether there are any broken links. If there are none, then you’ll get denied without the reliable content asset.

8. Private blog networks white alternatives

If you don’t want to rebuild an expired domain, just take its backlinks and allow the linkers to be aware of the “to-dead-resource” linking. You can ask a link-builder to replace non-working links with your website’s one. If the content is relevant, you can try to restore it. Be sure that you can make it better than it was before. Reach out and inform the link-builder about the renewed content.

9. Leverage relevant dead domains

You can create a private blog network, and it’s important to do it right. It’s dangerous to purchase an expired domain. Your task is to search for relevant trust flow topics for your niche.

That is no doubt hard to perform, but it’s more than rewarding. One such link (acquired from a relevant domain) is more important and stronger than a couple of appropriate domains.

These are some useful tools which can find the expired domain for you:

  • PR Powershot;
  • Freshdrop;
  • DomCop;

10. Grey Hat backlinking

Grey Hat methods stand in the middle between Whites and Black ones. They deal with:

  • Plagiarism or content stealing;
  • Buying out-of-date domains;
  • Cloaking;
  • Social media spams;
  • Link purchase.

A great number of people use it to boost their website authority and receive backlinks.

And we must warn that if you are going to apply this technique, you may get a penalty or be banned.

They are not safe and very risky. They are mostly chosen by those who:

  • Desire to rank having no valuable content;
  • Possess a high-risk tolerance;
  • Don’t really care about penalties.

We strongly recommend not using them for your tier one backlinks. If you want, you’d better use them for tier 2 to support the first one.

11. Web 2.0s

One of the most widely used and oldest grey hat strategies is web 2.0s creation. It’s usually done with the help of such sites like Weebly,, and Tumblr. It really works but be careful because you may get a penalty, especially in case you use it on tier one.

How to get dofollow backlinks

A great number of people who deal with SEO confuse backlink building and backlink earning. These notions are different. What is backlink building? It means to create conditions for SEO backlink referring to your site. To earn a backlink means to deserve it. Is that really possible? Yes! If you want your site to be worth earning backlinks, you must do everything possible and impossible to please your guests and users.

How do you do that? SEO function is based on the users’ (clients) wishes. That’s why, first of all, you must also think of your user’s desires and preferences.

If your users are satisfied, Google will be satisfied, as well, because:

  • Happy users will bring backlinks to you;
  • Pleased clients are your business promotion;
  • Satisfied clients will share your content and will always go back to your website.

There are a few tips for backlink earning.

1. The user must always be the center of your business

Google will like your content if your clients like it. The content should be helpful and contain less information which is
already known to the reader. It is to meet their expectations. When users vote for your site, it means that Google starts accepting it as an authority site. That’s why content writing is as important as a speech of a candidate for the Presidency. The better it is, the more visitors you have.

2. Your user must be interested in your content

When an Internet user starts searching for something, he/she tries to solve some particular problem or achieve something. Your prior aim is to help them find a good solution. Don’t be obsessed with search volume only. Think about the user’s needs. There is no difference between 40,000 and 1,000 word posts and articles when we speak about their value. Try to create high-quality content and don’t pay any attention to certain stereotypes.

3. Your content must be unique, attractive, and valuable

Try not to write top Google articles just by using some other words. You need to make your message unique, interesting, impressive and well-structured.

4. Do what others don’t do

Don’t be lazy and improve your content daily. Don’t write only short or long articles. Vary them but don’t forget about the quality. Remember that some users don’t like to read much and that others prefer blog novels and detailed explanations of the problem they are trying to solve. You need to produce and get results.

5. Be inventive

That’s not easy but still possible. Look for the ideas that others haven’t found and highlighted yet. Look at the first Google pages and use Buzzsumo to see what information is valuable and what data is taken like garbage. Your site must be zestful.

6. Be extraordinary

Don’t duplicate already existing content. Publish super content, and you’ll receive your earned backlinks.

7. Be the best in your sphere

To be successful, you have to analyze Google top sites and study:

  • why they are so popular;
  • why their visitors share the content of the website on social media;
  • why the content gets so many blog comments.

If you have already done it, then think of the best way to outperform them and don’t just copy.

8. Write periodically

Try to publish periodically. Thanks to that you’ll keep your users. Naturally, it’s almost unreal to write masterpieces daily, but you must NOT forget about your users and please them with new information, if not daily then at least every week. Use an editorial calendar and try not to change it. Then you’ll produce new posts automatically. There will be no need for constant reminding.

The other point is that you must devote yourself to writing and make your content good. Don’t feel sorry for the time you spend. Your goal is to have pleased users and received backlinks.

9. Look for new beneficial relationships

Don’t forget about interrelations and connections. Your blog is not supposed to be isolated. Nothing can be better than to cement relationships with famous bloggers. That’s not easy because you have to prove that you are useful for them. It’s approachable only in case of qualitative content.

It’s important to make a name for yourself and to always be visible by repeating well-thought-out comments and non-committal email sending. Ask bloggers in what way YOU can help them. That’s the best way for you to create exposure.

10. Advertise your content

Only visible content receive backlinks. There are many ways to make your content visible. Some of them are:

  • to write great content;
  • find sites which have linked to the same topic-articles before;
  • address to them.

Again, don’t forget about the high-quality content that you can offer because it must be much better than those they have linked to.

Take into consideration top Google pages or Buzzsumo.

11. Create an email list

Every business must have an email list and use it when they publish something. People on the list like what you do and may have their own blogs. Promote your content to the list.



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9 Top Software Development Trends for 2020

Are you looking for top software development trends in 2020? Well, you are in the right place! Here you will read various best software trends that will rule the year 2020.


Do you have an idea about how much the global market is spending on technology in 2019? Well, the answer is a whopping $3360 billion! This is a big number and, considering the current dominance of the IT sector, it is only fair. In this blog, we will look at some top software development trends that will dominate 2020.


Be it the marketing of a business or learning a new programming language, people follow market inclinations to get an edge over others in that field. Every industry in today’s market is swarming with new businesses and to stand out in the herd, you should inculcate the top software trends in your company before anyone else. 


61.60% of software development companies agree that the average time of software development is 4-6 months. The question is: what can you as a developer or a business owner do in this time period to make sure that your software is the best in the market?

software trends

The term “IT” is a vast field comprising different categories. From the use of the latest marketing tools to creating interactive websites and apps for your business, every little modification you do falls in one or the other category of the IT industry. 


Most of the trends in this list were also a trend in 2019 or 2018. For instance, the Internet of Things. The net worth of the IoT market was expected to be 1.7 trillion dollars in 2019. The IoT industry is only going to expand in 2020 and you should leverage it, along with other trends, for software development in your industry.


Software development is a significant part of the IT industry. You need to start using a futuristic approach and use top software development trends in the mainstream of your business operations. In this article, we discuss the top 9 software development trends you should follow in 2020 to stay ahead over your competitors.

Good Read: Top React Development Companies in India for 2020


Software Trend 1: The Blockchain Technology – Beyond Bitcoin


It doesn’t matter if you follow Bitcoin or not, you must have heard the sudden rise and fall in the value of Bitcoin in December of 2018. Well, we won’t be talking about Bitcoin or Ethereum here but the technology behind cryptocurrencies – Blockchain. 

Initially, Blockchain was limited to the finance industry but it is now moving to other sectors as well, such as healthcare, logistics, public administration software development, and more. The blockchain technology is one of the software development trends that can help your business reach new heights.



== What Is Blockchain and Why Should You Care?


To begin with, Blockchain is a series of non-changeable data records that are stored and managed by a bunch of computers and not just by a single entity. This accounts for the transparency of all the stored data but, at the same time, can’t be changed unless certain credentials are met. 


software development trends



The market of blockchain technology is increasing by each day and it is foreseen to impact the software development industry in a significant manner. The technology is still afresh and developers have already begun to implement it and build secure and decentralized solutions to real-world problems of different industries. 

Stay ahead of your competitors by leveraging the power of blockchain technology for software development in your business. 


Software Trend 2: Cross-Platform Development: Tools and Languages


The era of native apps is going down and cross-platform development is taking over because of its obvious benefits. Developers and business owners are investing in cross-platform development using the newest frameworks and programming languages for it.


Software developers are inclining towards programming languages that integrate features of two or more. One of the finest examples of this is: Kotlin and Scala taking over the good old JAVA in android app development. While JAVA is an object-oriented programming language, Kotlin and Scala offer object-oriented programming and functional programming at the same time. 


Cross-Platform software development not only helps you save from your budget but it also is logical. Why would anyone invest their resources in two different apps for iOS and Android when they can do with one? The concept of cross-platform development or hybrid apps has been existent for long but with development environments like Flutter and Xamarin, it has now become feasible to efficiently implement it in real-life.


best software development trends


The software industry is shifting towards cross-platform development and it is expected to dominate the market by 2020. Invest your business resources in cross-platform development, for instance – creating hybrid apps over native apps. Hire developers in India for quality software and mobile app development.


Software Trend 3: Progressive Web Apps (PWA) – Are They Still In Trend?


Yes. They are. Progressive Web Apps offer the most up-to-date and seamless user experience. Besides, they come with a long list of benefits. For instance, the PWA of Starbucks is 99.84% (233kB) smaller than the native app.


The bounce rate of a poorly designed website or a buggy app can give a serious blow to the conversion rates of your business. Your website cannot leverage a device’s hardware specifications to give its best performance. Similarly, the capability of your mobile app to use a device’s software and hardware specifications is limited. 


What if I told you that you can combine the good bits of your website and your app to offer your visitors a great experience?  Yes, you heard it right! Progressive Web Applications are a result of the perfect combination of a website and a mobile app. PWAs have cut the bounce rates and boosted the conversion rates of many brands in the market such as AliExpress.

software development trends


== What are Progressive Web Apps?


In simple words, Progressive Web Apps are designed to offer application-like experience in a browser for your customers. PWA Apps essentially lower the chances of bad user experience and thus, have a long list of advantages over a
hybrid or native apps. 


One of the major benefits of PWA Apps is that it cuts the development and distribution costs of your business to a large extent. Besides this, other advantages such as no updates required, less data usage, and better SEO, yield in better visitor or customer experience and hence, higher conversion rates.


PWAs are one of the most important software development trends you should use in 2020. Business leaders like Adobe and Google are already benefiting from PWAs. Hire PWAs developers and step into the future of software development.


Software Trend 4: The Internet of Things – Connecting Devices, Enhancing Accessibility


IoT has been a part of top software trends for long now and considering its dominance, it will continue being a topic of interest in the next decade as well. This technology has already reached people’s homes, such as Alexa, but is yet to reach its limits. 


Internet of Things is a group of physical objects (things) such as smart wearable devices that are connected and can transfer data over the Internet. IoT in software development opens a way to reliable, user-friendly, and secure solutions. It creates multiple possibilities for both developers as well as business owners. They can this trend to get an edge over their competitors in the market.  


top software trends


The IoT market is reaching new heights. The number of devices that are connected and are communicating through the Internet is increasing by each day. Gartner predicts the number of connected devices to reach 20.4 billion by 2020. Use the power of IoT to create secure and reliable software for your business today!


Software Trend 5: Cybersecurity – Secure Internet


The concept of cybersecurity i.e. security over the Internet is not new. As the entire population is gradually shifting on the Internet, the need to keep it secure becomes more urgent. If you think about it, you rely on the Internet for numerous things such as bank transactions, cloud storage, communication, and whatnot!


best software development trends


Cybersecurity makes sure that your personal and professional data is secured from cyber attacks. Following the ongoing software trend, by 2020, the need to use cybersecurity for the safety of applications and software will increase significantly. This can only be implemented by hiring developers who can design custom applications and software for your business. 

Software Trend 6: Use of Scanners and Sensors


Lately, mobile apps that use sensors and scanners to fulfill their purpose are coming into play, especially with the increasing market of IoT devices. The entire market is still innovating and sensors increase the chances of new applications. For instance, there are mobile apps that let you control your TV using your mobile phone.

Besides, there are sensors attached to your computers and mobile devices such as GPS, fan speed, temperature, and more. Using scanners and sensors for software development can push your business way ahead of your market competitors. 

Developers are using third-party platforms APIs, operating system support, and different tools to create compatible software and applications. Hire PHP developer with experience in a particular field to create futuristic apps for your business.


Software Trend 7: AI-Driven Software Development


The term “Artificial Intelligence” is used a lot nowadays and you might be wondering how is this a part of software development trends for 2020? The artificial intelligence industry is here but it is far from reaching its peak. The entire world is moving towards automation and software has a major role to play in it. 

best software trends


The revenue generated from AI is increasing and is predicted to generate trillions soon. Our software development technologies have now reached a level where they can be used for the real-life implementation of artificial intelligence. Be it machine learning, deep learning or anything else, businesses are using artificial intelligence to optimize their operations and create a better user experience.


Given its popularity, AI will remain in the top software trends for at least next few years. Companies are using artificial intelligence for better performance and decreased operation costs. To make your mark in the digital world in 2020, practice artificial intelligence-driven software development in your business.


Software Trend 8: Increasing Popularity of Cloud Services


Cloud has been in the market for a long time now. Even technologies in this list such as IoT and Blockchain function as a cloud service. The problem of data storage is real and cloud offers a reliable and secure alternative to that. The market is shifting from using physical data servers to cloud and your business should become a part of it at the earliest.

top software trends

By the use of cloud computing in software development, you can not only speed up the entire process but also increase transparency and decrease the overall project costs. This not only offers new opportunities for developers but also allows businesses to innovate. The reach of cloud services is increasing and it already has penetrated sectors like logistics, health care, finance, and more.

Types of cloud computing such as Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS), and Software-as-a-Service (SaaS) are already being used by businesses to boost the overall efficiency of the development process. For instance, PaaS helps to develop and run applications without actually building them. The use of cloud services in software development will only increase and you should start leveraging its power for your business at the earliest. 


Software Trend 9: AR/VR/MR – The Use of Immersive Technologies


Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) are terms that are commonly used in the current business world. The entire market of immersive technologies, no matter how popular it is right now, is in its budding phase. Immersive technologies provide a bagful of software development opportunities and you should jump in at the earliest.

software development trends

Statistica has projected the AR/VR market to reach 209.2 billion dollars by 2022. While AR is being used for training purposes while VR has found its way in the gaming and video industry. Immersive technologies ar
e bound to reach new market heights and it only makes sense to use it for the growth of your business.


We have access to powerful development tools and we can use to realize the power of immersive technologies. You can not only offer it as a service for your clients but also can use it for in-house operation. For instance, you can use these immersive technologies (AR/VR/MR) to apply different designs on furniture or to allow your customers to try clothes by dressing mannequins. As a software developer, these technologies offer opportunities to explore new and creative fields in the development world.


Here is one more Software Trend: Low/No-Code Development – Development Using GUIs


Low-code development is one of the less-acknowledged but an important part of software development trends of 2020. The first thing that usually crosses our mind when software development is talked about is complex programming languages. Well, the low-code development market is thriving. Well, what is low code development? 

Low code development is building software or an app with the use of graphical user interfaces and without using any programming language. With coding an application or software in parts, you can visualize it without having developers to program it. There are different platforms available for easy low code software development and the entire market is projected to increase by 2020.

Final Words

These top software development trends show where the entire industry is headed. As a developer, you can learn new technologies and build futuristic apps. As a business owner, you can use these top software trends to take your business ahead of your competitors by cutting operation costs, create awesome user experience, and boost your sales. You can also hire Indian developers to build software and applications using technologies like IoT, Blockchain, AR, VR, MR, and others.




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