Day: May 28, 2020

Here’s a cliche among digital marketers: Search engine optimization (SEO) isn’t what it used to be.

Here’s a true statement you don’t hear as often: Your SEO strategy for 2019 shouldn’t focus on keywords.

These days, most businesses understand the basic concepts of SEO and why it’s important.

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong.

What is SEO strategy?

SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.

What is an SEO?

Search engine optimizers (SEOs) are people who optimize websites to help them show up higher on search engines and gain more “organic traffic.” In essence, an SEO is a highly specialized content strategist, and helps a business discover opportunities to answer questions people have about the industry via search engines.

Here are three types of SEO that an SEO strategist can focus on:

• On-page SEO: This SEO focuses on the content that’s “on the page,” and how to optimize that content to help boost the website’s ranking for specific keywords.
• Off-page SEO: This SEO focuses on the links that are directing to the website from elsewhere on the internet. The number of “backlinks,” and the publishers carrying those links, that link to your website help you build trust in the eyes of a search engine. This causes your website to rank higher as a result.
• Technical SEO: This SEO focuses on a website’s architecture, examining the backend of that website to see how each webpage is “technically” set up. Google cares as much about the code of a website as it does its content, making this speciality quite important to a website’s search engine ranking.

Bear in mind that not every business can optimize their website for search the same way, and therefore not every SEO will have the same optimization process. It’s an SEO’s job to examine his or her industry, find out what’s important to their audience, and develop an SEO strategy that puts the right content in front of that audience.

With that in mind, here are nine steps you can take to make sure all of your SEO bases are covered in 2019. Then, at the bottom of this blog post, you can grab your free planning template to master on-page SEO.

SEO Content Strategy

1. Make a list of topics.
2. Make a list of long-tail keywords based on these topics.
3. Build pages for each topic.
4. Set up a blog.
5. Blog every week to develop page authority.
6. Create a link-building plan.
7. Compress all media before putting it on your website.
8. Stay current on SEO news & practices.
9. Measure and track your content’s success.

1. Make a list of topics.

Keywords are at the heart of SEO, but they’re actually not your first step to an organic growth play anymore. Your first step is to make a list of topics you’d like to cover from one month to the next.

To start, compile a list of about 10 short words and terms associated with your product or service. Use an SEO tool (Google’s Keyword Tool, Ahrefs, SEMRush or GrowthBar just to name a few) to identify their search volume and come up with variations that make sense for your business. 

You are associating these topics with popular short-tail keywords, as you can tell, but you’re not dedicating individual blog posts to these keywords. These keywords are simply too competitive to rank highly for on Google if you’re just starting to optimize your website for search. We’ll go over how to use these topics in just a minute.

Using search volume and competition as your measure, narrow down your list to 10-15 short-tail keywords that are important to you, and that people within your audience are searching for. Then rank this list in order of priority, based on its monthly search volume and its relevance to your business.

For example, if a swimming pool business is trying to rank for “fiberglass pools” — which is receiving 110,000 searches per month — this short-tail keyword can be the one that represents the overarching topic on which they want to create content. The business would then identify a series of long-tail keywords that relate to this short-tail keyword, have reasonable monthly search volume, and help to elaborate on the topic of fiberglass pools. We’ll talk more about these long-tails in the next step of this process.

Each of these keywords is called a “pillar,” and it serves as the primary support for a larger “cluster” of long-tail keywords, which is what brings us to our next Step …

2. Make a list of long-tail keywords based on these topics.

Here’s where you’ll start optimizing your pages for specific keywords. For each pillar you’ve identified, use your keyword tool to identify five to 10 long-tail keywords that dig deeper into the original topic keyword.

For example, we regularly create content on the topic of “SEO,” but it’s still very difficult to rank well on Google for such a popular topic on this acronym alone. We also risk competing with our own content by creating multiple pages that are all targeting the exact same keyword — and potentially the same search engine results page (SERP). Therefore, we also create content on conducting keyword research, optimizing images for search engines, creating an SEO strategy (which you’re reading right now), and other subtopics within SEO.

This allows a business to attract people who have varying interests in and concerns about owning their product — and ultimately create more entry points for people who are interested in buying something.

Use subtopics to come up with blog post or webpage ideas that explain a specific concept within each larger topic you identified in Step 1. Plug these subtopics into your keyword research tool to identify long-tail keywords on which to base each blog post.

Together, these subtopics create a cluster. So, if you have 10 pillar topics, they should each be prepared to support one cluster of five to 10 subtopics. This SEO model is called a “topic cluster,” and modern search engine algorithms depend on them to connect users with the information they’re looking for.

Here’s a short video on this concept:

Think of it this way: The more specific your content, the more specific the needs of your audience are — and the more likely you’ll convert this traffic into leads. This is how Google finds value in the websites it crawls; the pages that dig into the interworkings of a general topic are seen as the best answer to a person’s query, and will rank higher.

3. Build pages for each topic.

When it comes to websites and ranking in search engines, trying to get one page to rank for a handful of keywords can be next to impossible. But here’s where the rubber meets the road:

Take the 10 pillar topics you came up with in Step 1 and create a web page for each one that outlines the topic at a high level — using the long-tail keywords you came up with for each cluster in Step 2. A pillar page on SEO, for example, can describe SEO in brief sections that introduce keyword research, image optimization, SEO strategy, and other subtopics as they are identified. Think of each pillar page as a table of contents, where you’re briefing your readers on subtopics you’ll elaborate on in blog posts.

Use your keyword list to determine how many different pillar pages you should create. Ultimately, the number of topics for which you create pillar pages should coincide with how many different products, offerings, and locations your business has. This will make it much easier for your prospects and customers to find you in search engines no matter what keywords they use.

Each web page needs to include relevant content for your prospects and customers and should include pictures and links to pages on your site to enhance the user experience. We’ll talk about those links in Step 4.

4. Set up a blog.

Blogging can be an incredible way to rank for keywords and engage your website’s users. After all, every blog post is a new web page that gives you another chance to rank in search engines. If your business does not already have a blog, set one up. This is where you’ll elaborate on each subtopic and actually start showing up on Google.

As you write each blog post and fill up your clusters, you should do three things:

1. First, don’t include your long-tail keyword more than three or four times throughout the page. Google doesn’t consider exact keyword matches as often as it used to. In fact, too many instances of your keyword can be a red flag to search engines that you’re “keyword stuffing.” This can penalize your website and drop your rank.
2. Second, link out to the pillar page you created on this topic. You can do this in the form of tags in your content management system (CMS), or as basic anchor text in the body of the article.
3. Once you publish each blog post, link into it from the pillar page that supports this subtopic. Find the point in your pillar page that introduces this blog’s subtopic, and link it here.

By connecting both the pillar and the cluster in this way, you’re telling Google there’s a relationship between the long-tail keyword and the overarching topic you’re trying to rank for.

5. Blog every week to develop page authority.

Not every blog post or web page you write needs to belong to a topic cluster. There’s also value in writing about tangential topics your customers care about in order to give your website authority in the eyes of Google. This will cue Google to pay extra attention your domain as you add content to your primary topics.

With that in mind, make a point to blog at least once a week. Remember, you are blogging primarily for your audience, not the search engines. Write about things your audience and/or prospects are interested in, make sure you’re including relevant keywords where appropriate, and your audience will slowly start to notice and click.

Keep in mind that each topic won’t be equal in importance, and as your clusters get off the ground, you’ll need to prioritize based on your company’s needs. So, create a list of all the different web pages you would like to create and rank them. Then, develop a schedule and devise a plan of attack to get those pages built.

Keep your list updated and prioritized by what web pages will help you to best achieve your business goals.

6. Create a link-building plan.

The topic cluster model is your way forward in SEO this year, but it’s not the only way to get your website content to rank higher once it’s been created.

Our first five steps were dedicated to on-page SEO tactics. Link-building is the primary objective of off-page SEO, and is also a huge factor in how search engines rank your web pages. What is link-building? Glad you asked.

Link-building is the process of attracting inbound links (also called “backlinks”) to your website from elsewhere on the web. As a general rule, the more page authority the origin website has, the bigger affect it will have on the rank of the web page to which it is linking.

Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. Start small –- maybe share your links with other local businesses in exchange for links to their sites. Write a few blog posts and share them on Twitter, Facebook, Google+, and LinkedIn. Consider approaching other bloggers for guest blogging opportunities through which you can link back to your website.

Another great way to attract inbound links is to use your blog to post articles related to current events or news. That way, you have shot of getting linked to from an industry influencer or other bloggers in your industry.

7. Compress all media before putting it on your website.

This is a small but important step in the SEO process. As your blog or website grows, you’ll undoubtedly have more images, videos, and related media to host there. These visual assets can help retain your visitors’ attention, but it’s easy to forget these assets are still technically computer files — and computer files have file sizes.

As a general rule, the bigger the file size, the harder it is for an internet browser to render your website. And it just so happens that page speed is one of the most important ranking factors when search engines decide where to place your content in its index.

So, the smaller the file size, the faster your website will load, and the higher you can rank on Google as a result. But how do you shrink a file size once it’s on your computer?

If you’re looking to upload an image to a blog post, for example, examine the file for its file size first. If it’s anywhere in megabyte (MB) territory, even just 1 MB, it’s a good idea to use an image compression tool to reduce the file size before uploading it to your blog. Sites like TinyPNG make it easy to compress images in bulk, while Google’s very own Squoosh has been known to shrink image file sizes to microscopic levels.

Ultimately, keeping your files in the kilobytes (KB) can sufficiently protect your website’s page speed.

Be careful when compressing your images, and check the file’s actual size once you export it back to your computer. While some tools might not be true to the size it shows you, others can sacrifice some image quality when compressing the artwork.

8. Stay current on SEO news & practices.

Like the overall marketing landscape, the search engine space is ever-evolving. Staying on top of current trends and best practices is a difficult task, but there are multiple online resources that can make it easy for you to stay on top of SEO news and changes that may impact your website and your SEO strategy.

Here are a few resources to check out:

1. SEOmoz
2. SEOBook
3. Search Engine Roundtable
4. Search Engine Land
5. Diggity Marketing
6. This Blog!

9. Measure and track your content’s success.

SEO can take a lot of time and effort. What good is spending all this time and effort if you can’t see the fruits of your labor? There are many metrics you can track on a daily, weekly, or monthly basis to keep your SEO plan on track and measure your success.

Because the metric you care about is organic traffic (traffic that comes from a given search engine), seek out a tool that allows you to track both your overall organic traffic number and how your pages are ranking under each long-tail keyword your pages are targeting. SEMrush is a great reporting tool for just this purpose.

Create a monthly dashboard using Excel, Google Sheets, or a web analytics package so you can monitor how much traffic comes to your website from organic search.

Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity.

Revamp with Sem Vinyl Paint

Once you create your monthly SEO plan, you should also build a process to continue to optimizing it to fit new intent and keywords. Here are a few steps you can take. 

1. Historically optimize your content. 

Devote some time each month to updating old blog posts with new and up to date information so it continues to rank in SERPs. You can also use this time to add any SEO optimization that wasn’t in the original post, such as missing alt text.

2. Look out for changing keywords and new search intent.

After a few months, track where your blog posts are ranking and which keywords they’re ranking for. This can help you adjust subheads or text to leverage that new keyword ranking.

3. Add more editorial value to your old content.

Sometimes, you’ll find that a post is completely out of date. In this scenario, you should go beyond the average SEO update and give it a full refresher. You can do this by updating out of date information or stats, adding new sections that add depth to the post, or adding quotes or original data that can make the post gain more referral traffic.

4. Note new content and updates aimed at SEO in a monthly content plan.

To keep up with your SEO strategy, it can be helpful to create and refine a monthly content strategy. Then put your content plan into a spreadsheet or document that your team can monitor and track easily.

Below is an example of a content monthly content planning process that takes the steps above into account. 

SEO Monthly Plan

1. Devote time to keyword research related to your industry.
2. List blog post ideas that leverage opportunistic keywords.
3. List blog posts that you can update.
4. Identify other SEO opportunities, such as holidays.
5. List all of your content ideas on a Search Insights Report.
6. Assign content to your team.
7. Take time at the end of each month to track your progress.

With a monthly SEO plan like the one above, plus a tracking document like a search insights report, you can build out and execute on an efficient SEO strategy. You can also identify and leverage low-hanging-fruit topics to discuss related to your industry.

To learn more about SEO, check out our Ultimate Guide to SEO

Editor’s Note: This blog post was originally published in April 2019 but was updated in March 2020 for consistency and freshness.

Originally published Mar 13, 2020 4:15:00 PM, updated May 05 2020

Topics:

SEO

Don’t forget to share this post!

Source

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to – producing measurable, monetizable results with social media marketing.

February 4, 2014 5 min read

Opinions expressed by Entrepreneur contributors are their own.

In his bookUltimate Guide to Optimizing Your Website, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a broad strategy for successfully optimizing your website.

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring.

Below is a broad four-step process for a strategy for search engine optimization. Use this as your top-level checklist.

Step 1: Target Market Business Analysis

• Website analysis. Analysis of meta sets/keywords, visible text and code to deter­mine how well you’re positioned for search engines. For example, how much code do you have on a page compared to text?
   
• Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as Semrush.com and Keywordspy.com.
   
• Initial keyword nomination. Development of a prioritized list of targeted search terms related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

Step 2: Keyword Research and Development

• Keyword analysis. From nomination, further identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
   
• Baseline ranking assessment. You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic, a key indicator of progress for your keywords. Some optimizers will say that rankings are dead. Yes, traffic and conversions are more important, but we use rankings as an indicator.

• Goals and Objectives. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Step 3: Content Optimization and Submission

• Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
   
• Create meta tags. Meta description tags can influence click-throughs but aren’t directly used for rankings. (Google doesn’t use the keywords tag any­more.)
   
• Place strategic search phrases on pages. Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclu­sion of your keywords. It helps the search engines quickly determine what the page is about. A natural approach to this works best. In the past, 100 to 300 words on a page was recommended. Many tests show that pages with 800 to 2,000 words can outperform shorter ones. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.
   
• Develop new sitemaps for Google and Bing. Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.
   
• Submit website to directories (limited use). Professional search marketers don’t sub­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines. However, you should submit your URL to directories such as Yahoo! (paid), Business.com (paid) and DMOZ (free). Some may choose to include AdSense (google.com/adsense) scripts on a new site to get their Google Media bot to visit. It will likely get your pages indexed quickly.

Step 4: Continuous Testing and Measuring

• Test and measure. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you’re comfortable with.
   
• Maintenance. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. Your hosting company can typically help you with the setup/installation of a blog.

Source

Are you looking for top software development trends in 2020? Well, you are in the right place! Here you will read various best software trends that will rule the year 2020.

Do you have an idea about how much the global market is spending on technology in 2019? Well, the answer is a whopping $3360 billion! This is a big number and, considering the current dominance of the IT sector, it is only fair. In this blog, we will look at some top software development trends that will dominate 2020.

Be it the marketing of a business or learning a new programming language, people follow market inclinations to get an edge over others in that field. Every industry in today’s market is swarming with new businesses and to stand out in the herd, you should inculcate the top software trends in your company before anyone else. 

61.60%of software development companies agree that the average time of software development is4-6 months. The question is: what can you as a developer or a business owner do in this time period to make sure that your software is the best in the market?

The term “IT” is a vast field comprising different categories. From the use of the latest marketing tools to creating interactive websites and apps for your business, every little modification you do falls in one or the other category of the IT industry. 

Most of the trends in this list were also a trend in 2019 or 2018. For instance, the Internet of Things. The net worth of the IoT market was expected to be 1.7 trillion dollars in 2019. The IoT industry is only going to expand in 2020 and you should leverage it, along with other trends, for software development in your industry.

Software development is a significant part of the IT industry. You need to start using a futuristic approach and use top software development trends in the mainstream of your business operations. In this article, we discuss the top 9 software development trends you should follow in 2020 to stay ahead over your competitors.

Good Read: Top React Development Companies in India for 2020

Software Trend 1: The Blockchain Technology – Beyond Bitcoin

It doesn’t matter if you follow Bitcoin or not, you must have heard the sudden rise and fall in the value of Bitcoin in December of 2018. Well, we won’t be talking about Bitcoin or Ethereum here but the technology behind cryptocurrencies – Blockchain. 

Initially, Blockchain was limited to the finance industry but it is now moving to other sectors as well, such as healthcare, logistics, public administration software development, and more. The blockchain technology is one of the software development trends that can help your business reach new heights.

== What Is Blockchain and Why Should You Care?

To begin with, Blockchain is a series of non-changeable data records that are stored and managed by a bunch of computers and not just by a single entity. This accounts for the transparency of all the stored data but, at the same time, can’t be changed unless certain credentials are met. 

The market of blockchain technology is increasing by each day and it is foreseen to impact the software development industry in a significant manner. The technology is still afresh and developers have already begun to implement it and build secure and decentralized solutions to real-world problems of different industries. 

Stay ahead of your competitors by leveraging the power of blockchain technology for software development in your business. 

Software Trend 2: Cross-Platform Development: Tools and Languages

The era of native apps is going down and cross-platform development is taking over because of its obvious benefits. Developers and business owners are investing in cross-platform development using the newest frameworks and programming languages for it.

Software developers are inclining towards programming languages that integrate features of two or more. One of the finest examples of this is: Kotlin and Scala taking over the good old JAVA in android app development. While JAVA is an object-oriented programming language, Kotlin and Scala offer object-oriented programming and functional programming at the same time. 

Cross-Platform software development not only helps you save from your budget but it also is logical. Why would anyone invest their resources in two different apps for iOS and Android when they can do with one? The concept of cross-platform development or hybrid apps has been existent for long but with development environments like Flutter and Xamarin, it has now become feasible to efficiently implement it in real-life.

The software industry is shifting towards cross-platform development and it is expected to dominate the market by 2020. Invest your business resources in cross-platform development, for instance – creating hybrid apps over native apps. Hire developers in India for quality software and mobile app development.

Software Trend 3: Progressive Web Apps (PWA) – Are They Still In Trend?

Yes. They are. Progressive Web Apps offer the most up-to-date and seamless user experience. Besides, they come with a long list of benefits. For instance, the PWA ofStarbucksis99.84% (233kB) smaller than the native app.

The bounce rate of a poorly designed website or a buggy app can give a serious blow to the conversion rates of your business. Your website cannot leverage a device’s hardware specifications to give its best performance. Similarly, the capability of your mobile app to use a device’s software and hardware specifications is limited. 

What if I told you that you can combine the good bits of your website and your app to offer your visitors a great experience?  Yes, you heard it right! Progressive Web Applications are a result of the perfect combination of a website and a mobile app. PWAs have cut the bounce rates and boosted the conversion rates of many brands in the market such as AliExpress.

== What are Progressive Web Apps?

In simple words, Progressive Web Apps are designed to offer application-like experience in a browser for your customers. PWA Apps essentially lower the chances of bad user experience and thus, have a long list of advantages over a
hybrid or native apps. 

One of the major benefits of PWA Apps is that it cuts the development and distribution costs of your business to a large extent. Besides this, other advantages such as no updates required, less data usage, and better SEO, yield in better visitor or customer experience and hence, higher conversion rates.

PWAs are one of the most important software development trends you should use in 2020. Business leaders like Adobe and Google are already benefiting from PWAs. Hire PWAs developers and step into the future of software development.

Software Trend 4: The Internet of Things – Connecting Devices, Enhancing Accessibility

IoT has been a part of top software trends for long now and considering its dominance, it will continue being a topic of interest in the next decade as well. This technology has already reached people’s homes, such as Alexa, but is yet to reach its limits. 

Internet of Things is a group of physical objects (things) such as smart wearable devices that are connected and can transfer data over the Internet. IoT in software development opens a way to reliable, user-friendly, and secure solutions. It creates multiple possibilities for both developers as well as business owners. They can this trend to get an edge over their competitors in the market.  

The IoT market is reaching new heights. The number of devices that are connected and are communicating through the Internet is increasing by each day. Gartner predicts the number of connected devices to reach 20.4 billion by 2020. Use the power of IoT to create secure and reliable software for your business today!

Software Trend 5: Cybersecurity – Secure Internet

The concept of cybersecurity i.e. security over the Internet is not new. As the entire population is gradually shifting on the Internet, the need to keep it secure becomes more urgent. If you think about it, you rely on the Internet for numerous things such as bank transactions, cloud storage, communication, and whatnot!

Cybersecurity makes sure that your personal and professional data is secured from cyber attacks. Following the ongoing software trend, by 2020, the need to use cybersecurity for the safety of applications and software will increase significantly. This can only be implemented by hiring developers who can design custom applications and software for your business. 

Software Trend 6: Use of Scanners and Sensors

Lately, mobile apps that use sensors and scanners to fulfill their purpose are coming into play, especially with the increasing market of IoT devices. The entire market is still innovating and sensors increase the chances of new applications. For instance, there are mobile apps that let you control your TV using your mobile phone.

Besides, there are sensors attached to your computers and mobile devices such as GPS, fan speed, temperature, and more. Using scanners and sensors for software development can push your business way ahead of your market competitors. 

Developers are using third-party platforms APIs, operating system support, and different tools to create compatible software and applications. Hire PHP developer with experience in a particular field to create futuristic apps for your business.

Software Trend 7: AI-Driven Software Development

The term “Artificial Intelligence” is used a lot nowadays and you might be wondering how is this a part of software development trends for 2020? The artificial intelligence industry is here but it is far from reaching its peak. The entire world is moving towards automation and software has a major role to play in it. 

The revenue generated from AI is increasing and is predicted to generate trillions soon. Our software development technologies have now reached a level where they can be used for the real-life implementation of artificial intelligence. Be it machine learning, deep learning or anything else, businesses are using artificial intelligence to optimize their operations and create a better user experience.

Given its popularity, AI will remain in the top software trends for at least next few years. Companies are using artificial intelligence for better performance and decreased operation costs. To make your mark in the digital world in 2020, practice artificial intelligence-driven software development in your business.

Software Trend 8: Increasing Popularity of Cloud Services

Cloud has been in the market for a long time now. Even technologies in this list such as IoT and Blockchain function as a cloud service. The problem of data storage is real and cloud offers a reliable and secure alternative to that. The market is shifting from using physical data servers to cloud and your business should become a part of it at the earliest.

By the use of cloud computing in software development, you can not only speed up the entire process but also increase transparency and decrease the overall project costs. This not only offers new opportunities for developers but also allows businesses to innovate. The reach of cloud services is increasing and it already has penetrated sectors like logistics, health care, finance, and more.

Types of cloud computing such as Platform-as-a-Service (PaaS), Infrastructure-as-a-Service (IaaS), and Software-as-a-Service (SaaS) are already being used by businesses to boost the overall efficiency of the development process. For instance, PaaS helps to develop and run applications without actually building them. The use of cloud services in software development will only increase and you should start leveraging its power for your business at the earliest. 

Software Trend 9: AR/VR/MR – The Use of Immersive Technologies

Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) are terms that are commonly used in the current business world. The entire market of immersive technologies, no matter how popular it is right now, is in its budding phase. Immersive technologies provide a bagful of software development opportunities and you should jump in at the earliest.

Statistica has projected the AR/VR market to reach 209.2 billion dollars by 2022. While AR is being used for training purposes while VR has found its way in the gaming and video industry. Immersive technologies ar
e bound to reach new market heights and it only makes sense to use it for the growth of your business.

We have access to powerful development tools and we can use to realize the power of immersive technologies. You can not only offer it as a service for your clients but also can use it for in-house operation. For instance, you can use these immersive technologies (AR/VR/MR) to apply different designs on furniture or to allow your customers to try clothes by dressing mannequins. As a software developer, these technologies offer opportunities to explore new and creative fields in the development world.

Here is one more Software Trend: Low/No-Code Development – Development Using GUIs

Low-code development is one of the less-acknowledged but an important part of software development trends of 2020. The first thing that usually crosses our mind when software development is talked about is complex programming languages. Well, the low-code development market is thriving. Well, what is low code development? 

Low code development is building software or an app with the use of graphical user interfaces and without using any programming language. With coding an application or software in parts, you can visualize it without having developers to program it. There are different platforms available for easy low code software development and the entire market is projected to increase by 2020.

Final Words

These top software development trends show where the entire industry is headed. As a developer, you can learn new technologies and build futuristic apps. As a business owner, you can use these top software trends to take your business ahead of your competitors by cutting operation costs, create awesome user experience, and boost your sales. You can also hire Indian developers to build software and applications using technologies like IoT, Blockchain, AR, VR, MR, and others.

Source

PC problems are frustrating, especially when you aren’t an experienced user and deep down you know it would probably be a quick and easy fix if you just had the knowledge. Unfortunately, even a simple PC fix can feel out of reach.

Before you bother your family member again, or worse, spend your hard-earned money on an expert computer diagnostic, take a look at our guide to the most common Windows computer problems that anyone can fix. And we mean anyone.

To start with, we need to know which version of Windows is on your PC. Each version has its unique strengths and problems, so we’ve broken our tips into three sections – Windows 10, Windows 8, and Windows 7. No, we didn’t miss one, there is no Windows 9. Yeah, we don’t know why either.

If you don’t know what Windows you’re using, take a look at the images below and click the one that looks most like what is on your screen.

Let the computer troubleshooting begin!

If Microsoft is to be believed, this is the final version of Windows. That doesn’t mean they won’t be updating it, though, it just means that your operating system changes will evolve more naturally. We’re all for it as switching to a new Windows was always such a hassle. While it’s considered the best Windows experience so far, even Windows 10 isn’t perfect. Here are five common Windows 10 problems with easy fixes that anyone can solve.

WIN10: turn on system restore

Inexperienced PC users will often worry about doing something that “breaks” Windows. That’s why the System Restore feature is the safety net that everyone should be using. When something “breaks”, System Restore allows you to roll back the clock to a time when everything was working well.

To do this, you need to make sure that Windows is taking these snapshots (restore points) on a regular basis.

Follow these steps:

1. Type “create a restore point” into the search bar
2. In the system properties window click on your “system” drive to highlight it
3. Click on “configure” 
4. Check “turn on system protection”
5. Drag the “max usage” slider so that it is around 5 GB
6. Click “apply”

Enjoy the peace of mind of knowing that if you make a mistake, system restore has a time machine to take you back to before it happened.

WIN10: speed up a slow PC

Windows 10 is probably the quickest Windows so far, but it is still vulnerable to common issues that slow down PCs like a hard drive full of junk files and background applications that waste memory. To keep your PC clean and optimized so that it runs as fast as possible there are a lot of manual things you can do.

Reduce startup programs

Many programs will load when Windows start, even though they don’t need to. This wastes your resources. To trim the fat follow these steps:

1. Type “System configuration” into the Windows search field
2. Open the app
3. Click on the “Services” tab and check “Hide all Microsoft services”
4. Now turn off the programs you don’t think you need and click apply

Uninstall programs you no longer use

The next step is to remove programs from your system that you no longer use. This will free up space and speed up your PC. Here’s what you do:

• Type “Programs and features” into the Windows search field
• Open the app
• Highlight an app you are sure you no longer need and click “Uninstall/Change”

Find junk files and delete them to free up space

Another way to lighten your hard drive and speed up Windows is to identify all the temporary junk files that apps build up on your system. Follow these steps:

• Type “Disk cleanup” into the Windows search field
• Open the app
• Select the drive to clean (normally c:)
• Select the files you want cleaned – if you’re unsure highlight the item and Windows will explain in more detail

Instead of all these different manual methods, you could download a specialist cleaning app called CleanMyPC. This app is a one-stop solution for many issues that slow your computer, including what we mentioned above but all whole lot more than that. Once installed a simple click on each of the tools will automatically start the cleaning process.

It’s quick and easy, and when you’re done, you’re going to have a PC that probably performs even better than the systems of the people you would normally be asking for help from.

WIN10: make files open with right apps

How annoying is it to double click on a file and have it open with an app you don’t recognize? Windows 10 wants you to use its apps as the default, but the best apps are often not Windows apps. To get Windows to always open particular files with the apps that you want, follow these easy steps.

1. Find a file type that opens with the wrong app
2. Right click on it and go to Open with > Choose another app
3. Highlight the app you want it to open with and check “Always use this app” 
4. Click “Ok”

That’s how easy it is. From now on, every time you double-click this file type (for example it could be .jpg for photos or .mp3 for music) Windows will open the app you chose.

WIN10: remove annoying pop-up ads in Microsoft Edge browser

If you’re using Microsoft Edge, the new Windows default web browser, you should be enjoying a fast and user-friendly browsing experience. If Microsoft Edge is not working properly and you miss Internet Explorer, typing that into the Start field will reveal that the old web browser is still there.

One of the more common problems with Microsoft Edge is pop-up ads. Not only do they get in the way, if clicked, they can also cause all sorts of problems for Windows.

Thankfully it’s easy to fix Microsoft Edge pop-ups:

1. Open Edge and click on the three dots in the top right of the app
2. Click on “settings” 
3. Scroll down and click on “view advanced settings” 
4. Make sure “block pop-ups” is turned to “on”

WIN10: get a DVD to play

Windows 10 doesn’t come with a pre-installed application to play DVD movies, which seems crazy to us but there you have it.

If you type “store” into the search bar and open the Windows Store app and then search for “DVD player” you will see that Microsoft has made one available, but it costs $15 (unless you upgraded). Luckily there are other free options, like VLC, that will get your PC playing all your favorite DVD movies in no time at all.

Windows 10 PC problems fixed? You did it! 

We couldn’t be more proud of you. Using Windows 10 doesn’t have to be an experience where you’re always in fear of doing something wrong, and feel like you always have to get help from someone else. If nothing else, let this this be the start of a new you. A person that is able to identify common PC errors and find the fixes.

Poor Windows 8. It’s like the awkward middle child. Its radical new direction made many users want to stay on Windows 7, even after Windows 8.1 had addressed a lot of the most common issues. And when Windows 10 arrived on the scene, everyone who wanted the latest systems jumped ship.

It’s still a great operating system, though, so if you’re still on board, here are some common computer problems and their easy fixes to make your journey as comfortable as possible.

WIN8: give your PC a speed boost

Is Windows 8 performing slower and slower every day? Many things could be dragging your system down. You may think you need an expert to solve them, but in a lot of cases you can do a lot of good yourself.

Free hard drive space is incredibly important to a smooth running Windows system. If you are storing data on your Windows/system drive then we would recommend moving these files to another internal drive, or an external drive.

Another solution would be to manually clean out all the temporary junk files that Windows accumulates over time. To do this, simply run the Windows 8 app called Disk Cleanup and follow the instructions.

The best option of all would probably be CleanMyPC, an app that was made for inexperienced computers users. Not only does it remove junk files, clean registries, make certain applications are properly uninstalled, and so much more, it does everything automatically with just a click needed to start each operation.

To clear junk files with CleanMyPC:

• Download CleanMyPC and install it 
• Run the app
• Check My Computer and click “scan”

CleanMyPC will now do all the dirty work for you, just click “Clean” button.

WIN8: speed up your startup

Is Windows taking longer and longer to start? It could be because you’ve installed too many programs, many of which like to automatically run when Windows starts, even if they aren’t needed. An IT guy who comes out to help you will definitely look at your startup programs to try and limit how many of them load.

Want to know how he does it? This is how:

• Type “msconfig” into the search
• Run the app
• Click on the “services” tab
• Check the “Hide all Microsoft services” box

Now just look through the list and if you see a program that you know you don’t use very often, turn it off and “apply”.

If that sounds too confusing, CleanMyPC once again presents an easier solution. Just open the app and click on the “Autorun” section. Now you can immediately toggle on and off startup programs. It’s safe and easy and if you toggle off something you realize you need running, just open the app and turn it back on.

How easy is that?

WIN8: turn on laptop touchpad

Many Windows 8 laptop users have encountered the problem of their touchpad not working. Not too big of a problem if you have a mouse to plug in but a real annoyance if you travel a lot and like to use your laptop on the go. Luckily, the problem is usually that the trackpad is simply turned off.

To turn it on, plug in a mouse and then follow these steps:

1. Press Windows key + C
2. Click on “settings” and then “change PC settings”
3. Go to PC and devices > Mouse and touchpad
4. Make sure Touchpad is enabled

WIN8: sharpen blurry text

Windows 8 caters for devices that have high-resolution displays. If you could zoom in, you’d see that these displays effectively have more dots. A common Windows 8 problem is when an old application isn’t able to scale itself to this resolution. When this occurs Windows jumps in to save the day by doubling the size of the interface.

Thanks, Windows! (happy tone)

The problem is that now the text is often blurry.

Thanks, Windows! (sarcastic tone)

If you would prefer a smaller interface with sharper text, follow these easy steps:

1. Right click on the application’s shortcut
2. Click on the “compatibility” tab
3. Turn off “display scaling on high DPI settings”
4. Now restart the app and enjoy sharper text.

WIN8: enable delete confirmation dialog box

If you were recently a Windows 7 user, you would have noticed that, unlike in 7, in Windows 8 a deleted file moves into the recycle bin without warning. This saves time for power users, but if you aren’t as comfortable at the keyboard, you probably want an extra step before a file is moved to the trash. Luckily you can turn the warning dialog back on by following these steps:

1. Right click on the Recycle Bin and select “Properties”
2. Turn on “Display delete confirmation dialog box”
3. Click “OK”

Now, next time your finger accidentally taps delete, you’ll be saved by the warning.

Windows 8 PC problems fixed? You did it! 

Don’t let anyone tell you Windows 8 is awful. Especially now that you’ve solved a lot of the more common Windows 8 problems. Let this be the beginning of a new way to look at your relationship with your computer. It doesn’t rule you anymore. You are in control.

The old kid on the block. Windows 7 is still a popular choice, especially for casual users who aren’t keen to have to re-learn their way around newer versions of Windows. One day these users will have to upgrade but right now Microsoft intends to keep supporting Windows 7 until 2020, so you’ve still got time.

To get the most out of your Windows 7 experience, you don’t need a PC diagnostic from an expert; you just need to follow some simple computer troubleshooting tips.

WIN7: low on space part 1 – uninstall properly

To perform operations smoothly, Windows 7 needs a lot of free space. To free up space, you should take a look at your installed programs. Everyone has at least a few programs, uninstalled ages ago, that are never used but take up disk space and system resources.

To purge your system of old programs follow these steps:

1. Click on the Start and open “Control panel”
2. Open “Programs and Features”
3. Look through the list and find programs you don’t use anymore – just click “Uninstall” to remove

The normal Windows uninstall will leave some parts of the program behind, which is why an even better method is to use the Uninstaller feature in CleanMyPC. It will remove every inch of the program to maximize the space you free up.

WIN7: low on space part 1 – remove junk

Windows 7 absolutely loves creating temporary files, which over time build up. The problem with temporary files is that they serve no purpose and Windows never removes them. Thanks a lot, Windows.

To take out the trash yourself, follow these steps:

1. Click Start, and in the search box type “Disk Cleanup”
2. Open the app and select the drive th
   at you would like to clean
3. Choose which types of files you would like to delete

Another option is an app created specifically for the cleaning of Windows systems. CleanMyPC doesn’t just find and easily remove junk files, it is a complete PC diagnostic solution. It couldn’t be easier to use and allows normal people to clean their PC like a pro.

To remove junk files with CleanMyPC:

1. Open the app
2. Click “scan” from the “My computer” tab
3. And…uh…that’s pretty much it

Within minutes you’ll be shown all the space you can free up with a single click of the mouse. Who needs a repair guy when you have programs like CleanMyPC?

WIN7: fix security certificate issues

A familiar Windows 7 problem is the warning dialog, ‘there is a problem with this website’s security certificate,’ which you receive while browsing the web. If you get this error often, it’s probably due to your time and date being incorrect.

Look in the tray for your clock. Click on it and select “Change time and date settings” to make sure your PC is living in the present. Now you should be able to browse the web in peace. And you didn’t even need a professional PC diagnostic!

WIN7: stay virus free

When you’re not a techie, it can be hard to know what files are safe and what files are potentially dangerous for your system. If you are experiencing weird computer problems then you may be infected

For a start, make sure that:

• Windows 7 and your programs are up to date
• Your antivirus is also up to date and has real-time protection turned on
• You’re running a virus scan at least once a week
• Windows Firewall is turned on

Another important factor is to just be careful about which links and files to open. Were they sent from someone you don’t know? Were they sent from a friend but are written suspiciously? Do they sound too good to be true? If you’re unsure, rather contact the person to make sure they did actually send it. Or do a Google search using the text you were sent. If it’s part of a scam, there are ways to find out.

WIN7: improve video performance

After a long day of work you just want to sit down with your laptop and enjoy a good movie. But playback is so poor that you end up putting your laptop away in disgust and grabbing a book.

If this sounds familiar, then we have a solution that could help improve your video playback.

Follow these instructions:

1. Click Start and type “Power options”
2. Click “Power options”
3. Click “Change plan settings”
4. Click “Change advanced settings” and expand the “Multimedia settings” section
5. Change the setting for “Play video” to “Optimize performance”

Windows 7 PC problems fixed? You did it! 

If you were able to solve even just 2 or 3 of the Windows 7 problems above, congratulations, we hope you feel as empowered as you should. With just a little guidance and the right tools, you can improve your Windows experience without always relying on someone else.

Source

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search Engine Marketing or Search Marketing as it is widely known. Both processes aim in increasing visibility in search engines.

SEO is about optimizing your website to get higher rankings in the organic search results while SEM goes beyond SEO. It involves other methods that can get you search engine traffic like PPC advertising.

SEO vs SEM

Search Engine Optimization (SEO)

For the purpose of doing a comparison between SEO and SEM, it is important to start with the definition of SEO, so that it is clear for everyone what the difference between the two is.

What is SEO?

SEO is the process of optimizing your website for the purpose of getting free traffic from search engines.

SEO is important because an optimized web site is easily understood by search engine crawlers and this increases the chances of ranking higher in SERPS (search engine results pages).

What are the main components of SEO?

There are 3 main pillars of SEO: technical SEO, on-site SEO, and off-site SEO.

THE COMPLETE SEO COURSE

• SEO Full Course
• Become an SEO expert
• Increase your traffic in 60 days or less
• Trusted by more than 3000 students

DOWNLOAD NOW

Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO you ensure that search engines can crawl and index your website without any problems.

On-Site SEO  are rules you can apply on individual pages and content so that they optimized for specific keywords.

For example, you need to have optimized titles, good descriptions, well-formatted URLs, optimized headings (H1, H2), alt text for images, and many more.

You can read the comprehensive SEO Tutorial for beginners, to get a good idea of how you can optimize your website for search engines.

Off-site SEO refers to the process of getting references (backlinks) from other websites for the purpose of increasing your web site’s trust in the eyes of search engines.

For beginners, this may be confusing but try to think about it like a ranking system where the website that has the most references, ranks higher.

References, in this case, are links coming from other web sites to your site. That is also the reason why off-site SEO is referred to as link building.

To avoid any misunderstandings, it’s not only a matter of how many links you have pointed to your website but also from where these links are coming (and a number of other factors).

Search Engine Marketing (SEM)

Search Engine Marketing is over and above SEO but it’s only a subset of your overall Digital Marketing Strategy.

The diagram below shows the relationship between Digital Marketing, Search Engine Marketing (SEM) and SEO.

SEM in Digital Marketing

As you can see above, there are many more ways to increase your web site’s traffic besides SEM and SEO.

What is SEM?

SEM is a digital marketing process with the goal of increasing visibility in search engines either by getting organic traffic through SEO or paid traffic through PPC advertising.

Through paid search advertising you essentially buy advertising space in the search engine results. So, instead of trying to rank in one of the top positions organically through SEO and get free traffic, you pay to appear in front of the search results.

The most well-known advertising agency for PSA is Google Ads (formally Google Adwords). Through Google Ads, you can get your ads to appear in the Google search results and you pay only for the clicks on your ads.

This is also the reason why the whole process is called Pay-per-click or PPC. Bing and Yahoo have a similar system but it not so successful and widely known as Google Ads.

Resources to Learn More
Digital marketing courses – Online courses to help you learn how to use SEM and other digital marketing techniques to increase your traffic.

Which is better, SEO or SEM?

Despite the fact that SEO is one of the two components of search engine marketing, many marketers when they refer to SEM they mean PPC advertising.

Basically they consider Paid Search Advertising as being the only component of SEM. In this case, you can do a comparison between the two.

SEO VS SEM

Organic SEO is generally the best marketing tactic for long-lasting results. Websites that rank high in the organic results for their target keywords, can get free traffic 24/7, industry recognition, and enjoy all the benefits of SEO.

Websites that use PPC can still get targeted traffic from search engines but they have to pay for it. Once they stop the paid campaigns, the traffic disappears.

Another major difference between SEO and SEM is that it takes a lot of time for SEO to work and generate results while PPC is almost instant.

So, which is better depends on your overall digital marketing goals. If you want to get traffic fast then you can start with SEM (paid search advertising) and in parallel work on your SEO. If you want to create a long-lasting online business without relying on paid traffic, then SEO is your answer.

Does SEM help SEO?

Despite what many people think, SEM does not help SEO. If you use PPC to target specific keywords and get search engine traffic, that does not positively or negatively affect your SEO efforts.

SEO rankings are decided after taking into account hundreds of factors and SEM or PPC campaigns are NOT one of them.

Importance of SEM Traffic

Search Engine Marketing traffic (either through organic SEO or Paid Search Advertising) is considered the most important source of Internet traffic because it is targeted. It is widely accepted that people use search engines to find a solution to a problem, an answer to a question or to learn how to do something.

So, w
hen searchers click on a website from the search results or click on an ad, they are more likely to convert. The relevancy of the displayed web sites and ads makes SEM traffic more valuable than any other source of traffic.

Facebook and Twitter are trying to optimize their advertising platforms to utilize targeted traffic but still, traffic coming directly from search engines has a better ROI.

Key Learnings

What is SEO?

SEO is the process of optimizing your website for the purpose of getting free traffic from search engines.

What is SEM?

Search Engine Marketing (SEM) is the process of increasing visibility in search engines and getting traffic either through SEO or paid search ads.

Does SEM help SEO?

SEM does not help SEO. If you use paid ads to target specific keywords and get search engine traffic, that does not positively or negatively affect your SEO efforts.

Why is SEM traffic important?

SEM traffic, either through SEO or Paid Search Ads is considered the most important source of Internet traffic because it is targeted.

10x YOUR TRAFFIC FROM GOOGLE Get VIP access to exclusive SEO tips that I only share with my subscribers. Download FREE guides, SEO checklists & templates to accelerate your website’s traffic.

Source