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Google Guaranteed

So what is it?

When you book an eligible Local Services provider on Google, you’re protected by the Google Guarantee. If you’re not satisfied with the quality of service, Google covers claims up to the cost of the initial service, with a lifetime cap for coverage of $2,000.

What is implied by the ‘Guaranteed’?

When you book an eligible Local Services provider on Google, you’re protected by the Google Guarantee. Though Claims must be submitted within 30 days of the initial service completion date, Google will foot the bill if someone files a claim.


3CX WebMeeting

3CX WebMeeting enables businesses to save time and money by hosting virtual meetings, whilst enjoying the benefits of face-to-face communication. 3CX WebMeeting can be used for a wide variety of everyday communication needs to boost productivity and efficiency while at the same time slashing travel costs by allowing users a cost-effective solution to expensive web conferencing tools.

The 3CX WebMeeting app provides the following features:

– It’s a native iOS application whereby users can join web meetings instantly.
– Dedicated client that can be launched directly from the 3CX WebMeeting email invites.
– Meeting organizers can invite third parties to the meeting that were previously not part of the conference.
– Full chat functionality allowing participants to exchange text conversations during the meeting.
– 1 click ‘react’ expressions allowing participants to quickly express their thoughts via notifications visible to all participants.

May 13, 2020

Version 10.6.6

Ability to set your meeting name via the settings menu.
Camera rotation to landscape only mode.
Remove notification permission requirement.
Remove contact access permission requirement.
Fixed an issue with screen sharing not working on iOS.
Updated WebRTC to M79.
Known Issue: Switching between back and front cam breaks landscape mode.

Sarah728 ,

Crash, crash, crash

I was requested to use this for a club meeting. It kept kicking me out. I’m sticking with Zoom.

MacGia81 ,

Need a lot of improvements

You cannot create a webmeeting from the app.
In my first test the app was not able to find the meeting in the calendar I have open the link in the invitation for connecting.
In my first call the voices of the other participants was metallics, just hangout and call again and the sound was good.
The Bluetooth headset doesn’t work you can use only the speaker even if you are in public places, unusable. (AirPods with iPhone X)
Screen is not optimized for iPhone X.

Kylee6114 ,

DID work well until latest update…

There are definitely missing features, like being able to start conferences from mobile, but it still worked well for what I needed it to do… UNTIL THIS WEEK!

Just crashes every time now. Tried reinstalling but still crashes when joining a meeting. Worked great last week.

Please fix / undo what you did!

  • With Family Sharing set up, up to six family members can use this app.


What is information technology or IT Definition and examples

IT or information technology refers to the development, maintenance, and use of computer software, systems, and networks. It includes their use for the processing and distribution of data. Data means information, facts, statistics, etc., gathered together for reference, storage, or analysis.

The word technology on its own refers to the application of scientific knowhow for practical purposes.

According to Information Technology Trends in 2019:

“Information technology refers to anything related to computing technology. The Internet, for example, comes under the umbrella term IT. So does computer hardware, software, and networking.”

Software includes all the computer programs – codes and instructions – within a computer. Computers do not work without software. Hardware, in this context, refers to the physical components of a computer system. The screen (monitor), mouse, and motherboard, for example, are hardware items. has the following definition of the term:

“Information technology is the design and implementation of computer networks for data processing and communication.”

“This includes designing the hardware for processing information and connecting separate components, and developing software that can efficiently and faultlessly analyze and distribute this data.”

According to Valforex, the term Information Technology first appeared in the English language in 1958 in a Harvard Business Review article.

Information TechnologyInformation technology covers a vast area. According to Wikipedia: “The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such as television and telephones. Several products or services within an economy are associated with information technology.”

Information technology vs. computer science

The terms information technology and computer science cover similar areas. Although their meanings overlap a lot, their focus is different.

Computer science

We can say computer science or CS. CS focuses entirely on efficiently programming computers. Computer scientists use mathematical algorithms. They study theoretical algorithms and the practical problems that exist in implementing them through computer software and hardware.

Artificial intelligence, computer graphics, and programming are sub-fields of computer science. Software engineering is also part of computer science. Artificial intelligence (AI) refers to software technologies that make computers think and behave like humans. Most robots have artificial intelligence in their software.

Information technology

IT involves installing, organizing, and maintaining computer systems. It also involves designing and operating databases and networks.

Computer Science Degree Hub says the following regarding careers in IT and computer science:

“IT professionals typically work in a business environment installing internal networks and computer systems and perhaps programming.”

“Computer scientists work in a wider range of environments, ranging from businesses to universities to video game design companies.”

For those who want to combine business and IT skills, there’s increasing demand for positions in the management of information technology. According to Maryville University, you can use a degree in Management Information Systems to:

“Qualify for jobs in major tech companies, software publishers, government agencies, information security firms, consulting firms, financial and insurance services, information services, computer system design services, and private enterprises.”

If you want to become an IT professional, you should enjoy using software, installing computer systems, and maintaining databases and networks.

If, on the other hand, you enjoy software design and mathematics, computer science is more up your street.

Regarding the similarities of the two fields, Computer Science Degree Hub says:

“In general, the relationship between information technology and computer science is quite close and interdependent.”

Information technology a relatively new term

According to the Online Etymology Dictionary, the term ‘information technology’ has been around since 1958. It first appeared in the Harvard Business Review. Etymology is the study of the origin of words and how their meanings have evolved.

In 1958, Harold J. Leavitt and Thomas L. Whisler wrote the following in a Harvard Business Review article:

“The new technology does not yet have a single established name. We shall call it information technology. It is composed of several related parts.

Technology and Privacy

Data breaches are one of the primary concerns for people working with the technological side of any IT operation. Internet users are increasingly worried about how well their data is protected, and many have begun taking actions themselves – deleting Facebook, installing a VPN and even covering the camera on their laptops and phones.

Video Explanation – Information Technology

Information Technology refers to the development, maintenance, and use of computer networks, software, hardware, and systems. We often use its abbreviated form – ‘IT.’


What Is Project Management

Project management involves the planning and organization of a company’s resources to move a specific task, event, or duty towards completion. It can involve a one-time project or an ongoing activity, and resources managed include personnel, finances, technology, and intellectual property.

Project management is often associated with fields in engineering and construction and, more lately, health care and information technology (IT), which typically have a complex set of components that have to be completed and assembled in a set fashion to create a functioning product.

No matter what the industry is, the project manager tends to have roughly the same job: to help define the goals and objectives of the project and determine when the various project components are to be completed and by whom. They also create quality control checks to ensure completed components meet a certain standard.

  • On a very basic level, project management includes the planning, initiation, execution, monitoring, and closing of a project.
  • Many different types of project management methodologies and techniques exist, including traditional, waterfall, agile, and lean.
  • Project management is used across industries and is an important part of the success of construction, engineering, and IT companies.

Generally speaking, the project management process includes the following stages: planning, initiation, execution, monitoring, and closing.

From start to finish, every project needs a plan that outlines how things will get off the ground, how they will be built and how they will finish. For example, in architecture, the plan starts with an idea, progresses to drawings and moves on to blueprint drafting, with thousands of little pieces coming together between each step. The architect is just one person providing one piece of the puzzle. The project manager puts it all together.

Every project usually has a budget and a time frame. Project management keeps everything moving smoothly, on time, and on budget. That means when the planned time frame is coming to an end, the project manager may keep all the team members working on the project to finish on schedule.

Different industries have developed project management methodologies or frameworks that are specific to their unique needs.

Let’s say a project manager is tasked with leading a team to develop software products. They begin by identifying the scope of the project. They then assign tasks to the project team, which can include developers, engineers, technical writers, and quality assurance specialists. The project manager creates a schedule and sets deadlines.

Often, a project manager will use visual representations of workflow, such as Gantt charts or PERT charts, to determine which tasks are to be completed by which departments. They set a budget that includes sufficient funds to keep the project within budget even in the face of unexpected contingencies. The project manager also makes sure the team has the resources it needs to build, test, and deploy a software product.

When a large IT company, such as Cisco Systems Inc., acquires smaller companies, a key part of the project manager’s job is to integrate project team members from various backgrounds and instill a sense of group purpose about meeting the end goal. Project managers may have some technical know-how but also have the important task of taking high-level corporate visions and delivering tangible results on time and within budget.

Many types of project management have been developed to meet the specific needs of certain industries or types of projects. They include the following:

This is similar to traditional project management but includes the caveat that each task needs to be completed before the next one starts. Steps are linear and progress flows in one direction—like a waterfall. Because of this, attention to task sequences and timelines are very important in this type of project management. Often, the size of the team working on the project will grow as smaller tasks are completed and larger tasks begin.

The computer software industry was one of the first to use this methodology. With the basis originating in the 12 core principles of the Agile Manifesto, agile project management is an iterative process focused on the continuous monitoring and improvement of deliverables. At its core, high-quality deliverables are a result of providing customer value, team interactions and adapting to current business circumstances.

Agile project management does not follow a sequential stage-by-stage approach. Instead, phases of the project are completed in parallel to each other by various team members in an organization. This approach can find and rectify errors without having to restart the entire procedure.

This methodology is all about avoiding waste—both of time and of resources. The principles of this methodology were gleaned from Japanese manufacturing practices. The main idea behind them is to create more value for customers with fewer resources.

There are many more methodologies and types of project management than listed here, but these are some of the most common. The type used depends on the preference of the project manager or the company whose project is being managed.


Guide to Server Management

Burning questions lead to best practices for virtual server management

Tips on tying physical and virtual server management together

By Denise Dubie

The hottest thing in server management these days is taming the virtual server beast.

Server virtualization makes it possible to run multiple applications and operating systems on fewer hardware resources, which appeals to many IT managers looking to improve utilization. According to a recent Forrester Research poll, respondents have virtualized about one-quarter of their servers and plan to have close to 50% virtualized in two years. As enterprise IT teams look to broaden their server virtualization deployments, it’s important to get in front of the management challenges.
For those who are struggling with how to manage virtual machines, here are answers to six important questions.

1. What’s so tough about managing virtual servers?
Some will tell you that managing virtual machines varies little from managing physical servers, and others will say it depends on what you’re managing. But all agree you need to have a comprehensive management plan in place before widely deploying virtualization in production environments.

“Management is not a single discipline. It can range from business continuity planning to patch management,” says Andi Mann, a research director at Enterprise Management Associates. In the case of business continuity planning, virtual servers could be considered easier to manage than physical servers, Mann explains, but when it comes to patching multiple systems, the virtual world introduces complexities. “You can’t always be certain if all virtual systems are patched, and obviously that’s a problem,” Mann says.

Consistency and standardization also become a bigger issue when managing virtual servers alongside physical machines. The perks of virtualization include easy-to-deploy resources, and that demands IT managers have predefined configuration parameters for application and database servers, for instance. Experts say keeping configurations accurate and up-to-date becomes more critical in the virtual environment because configuration drift is more apt to happen on virtual machines. The same goes for patching.

“The focus shifts to managing templates and preventing drift,” says Jasmine Noel, principal analyst with Ptak, Noel and Associates. IT managers would ideally create a standard template that details the operating system, vendor software, patch levels, custom code and more. The template would be maintained so that every new virtual server deployed remained consistent with the predefined standard. Patching would also become part of the template, Noel says.

Beyond maintenance and availability management, another key management issue is performance. The complexity of a virtual environment makes determining the root cause of performance issues a more daunting task, industry watchers say.

“Performance management becomes trickier because for the more difficult problems you’ll need to understand how physical server issues manifest in the [virtual machines] and vice versa,” Noel says.

While virtualization provides flexible resources, multiple virtual machines residing on one box compete for the same resources, and IT managers need to keep that in mind.

2. How do I curb virtual server sprawl?
Virtualization offers ease of deployment, which can become a bit of a Catch-22 scenario for IT managers. The faster servers can be provisioned, the more it seems they are in demand – and that quickly leads to too many virtual machines.

IT managers and industry watchers say controlling virtual server sprawl requires the same processes and auditing that would be used in physical server deployments to ensure only as many machines as needed get provisioned.

“We have it set up so that no one has the rights to add virtual servers without requesting them through IT,” says Marc Kraus, manager of IT infrastructure at Merkle in Lanham, Md. “We run weekly scans as well to keep that in check.”

While policy-based management and inventory tools can help IT stay on top of the number of servers, IT has to be disciplined about putting processes in place to prevent virtual sprawl from corrupting the success of a deployment.

“People know we are able to bring up a new virtual server and turn that around quickly so the requests have increased. We basically have had to push back a bit against server creep,” says Albert Ganzon, director of network services and engineering at international law firm Pillsbury Winthrop Shaw Pittman LLP in San Francisco.

Industry watchers suggest adopting a server life-cycle management process in which a virtual or physical server’s purpose and status from creation to retirement is tracked. Failure to curb lax deployment habits can exacerbate other challenges around managing virtual machines, such as patch management.

3. Are traditional management tools good enough for virtual servers?
Management vendors would answer, “Yes!” and for the most part, they have stepped up their support for virtual environments.

From systems management market leaders such as CA to data center management players such as BladeLogic, vendors have partnered with or built APIs into VMware’s tools to enable the exchange of data and provide some metrics around the health and availability of virtual servers. Several vendors promise to provide virtual and physical management metrics such as CPU, disk and memory usage side by side, but IT managers need more than the basic information provided with some tools.

“Yes, my existing management tools work just as well with virtual servers as any other server. The difference, however, is you don’t have the advantage of seeing the whole machine and manipulating that in the same tools you do the [virtual machines],” says’s Christensen. “Visual representations of environments and good dashboards are key in managing a virtual environment.”

Start-ups such as PlateSpin, Scalent Systems, Veeam, Vizioncore and several others have emerged to fill the virtual management gap they say incumbent vendors can’t address. For instance, some of the areas that start-ups focus on are identifying applications running on the virtual machines and gaining visibility into the requests and responses in the virtual stack. Innovative virtual server management tools can help IT managers more quickly identify which application on which virtual machines is performing poorly.

For IT managers who aren’t ready to invest in specialized software for virtual management, there are things they can do to make their tried-and-true techniques better suited to a virtual environment.

For instance, Ganzon increased his investment in Network General products to monitor traffic to and from virtual servers. He coupled the traffic analysis from Network General (recently acquired by NetScout) with physical server performance metrics from Compuware’s ServerVantage software.

4. Can tools that come bundled with virtualization hypervisors do the job?
The consensus is that the management tools that come bundled with VMware or Xen hypervisors won’t cut it in a large virtualization deployment.

While the software provided with, say, VMware’s hypervisor enables management of the hypervisor and that environment, industry watchers say the capabilities don’t go much beyond availability to cover performance or other vendors’ products.

Additionally, most networks have more than one type of hypervisor running, so there is a demand for a heterogeneous approach to virtual server management.

Plus the technology available today from virtualization vendors won’t work as well when IT managers look to scale their virtualization deployments from dozens to hundreds of servers. While virtualization vendors are expected to differentiate themselves with management capabilities in the future, toda
y’s tools aren’t up to snuff for large multivendor, multisite networks. Of course, that timeline doesn’t mean IT managers getting started with virtualization can’t put the tools to use.

5. Should I wait for Microsoft to deliver its virtualization hypervisor?
Whatever your opinion of Microsoft, you can’t deny the company knows how to generate excitement over products. The operating system vendor’s much-anticipated Windows Server Virtualization hypervisor technology, code-named Viridian, isn’t expected to be released until 2008 at the earliest – which has some wondering if they should hold off their virtualization investment until then.

“Microsoft may want you to wait, but why wait? Whatever Microsoft does will be Microsoft-specific,” Yankee Group’s Hamilton say. Others agree, saying that Microsoft’s product could make or break decisions in smaller Windows-centric shops but not for large heterogeneous environments.

“I’m unconvinced it is worth the wait for most large enterprises with a specific server virtualization project that they want done now,” Noel says.

But if you are a Microsoft shop, you should take into consideration the vendor’s plans. Waiting might be a bit counterproductive, but planning a short-term tactical approach until Microsoft reveals its bigger plans makes sense. While users question if Microsoft will broaden its reach to manage hypervisors other than its own, industry watchers are positive the vendor will couple its virtualization play with more management technologies.

6. What are my freeware and open source options for managing virtual servers?
Companies such as Hyperic and Veeam have released products designed to manage virtual environments. Hyperic, which released its Hyperic HQ for VMware software last year, built capabilities to extend the company’s flagship software into virtual environments. The vendor wrote integrations into VMware’s APIs and Virtual Center interface to discover both physical and virtual servers and incorporate virtual instances into an inventory of all systems. If something changes, the software detects it, updates the repository and alerts IT. HQ performs what the company calls “physical to virtual mapping” that shows IT managers the virtual machines and their hosts, as well as operating systems and applications running within the virtual machines.

In Veeam’s case, the start-up is building a commercial software business off of the success of its freeware application. FastSCP 2.0 for VMware is a freeware file-management product that helps customers move virtual machines and copy instances from one server to another. FastSCP was originally released in October 2006 and “became the de facto standard for ESX file management,” says Veeam President and CEO Ratmir Timashev.

Other industry watchers shy away from advocating freeware or open source applications for full-blown virtual server management.

“The risk in using freeware or open source is really low if it fills a gap in existing management tools, but I’d be nervous about trying to extend the capabilities or scale the application to cover an enterprise-level deployment. You don’t want to get too far down the path with the freeware or open source application and realize it will not meet all the needs,” Yankee Group’s Hamilton says.


It Consulting

Information Technology

Gartner Glossary I It Consulting

It Consulting

IT consulting services are advisory services that help clients assess different technology strategies and, in doing so, align their technology strategies with their business or process strategies. These services support customers’ IT initiatives by providing strategic, architectural, operational and implementation planning. Strategic planning includes advisory services that help clients assess their IT needs and formulate system implementation plans. Architecture planning includes advisory services that combine strategic plans and knowledge of emerging technologies to create the logical design of the system and the supporting infrastructure to meet customer requirements. Operational assessment/benchmarking include services that assess the operating efficiency and capacity of a client’s IT environment. Implementation planning includes services aimed at advising customers on the rollout and testing of new solution deployments.

Read reviews of ITSM Tool Implementation, Consulting and Managed Services…

Gartner Peer Insights has over 1 reviews on 1+ vendors in the ITSM Tool Implementation, Consulting and Managed Services market. Learn about these companies and these products from IT professionals who have first-hand experience with them.


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What Is SEM PPC Paid Search Marketing Explained

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What is SEM? Search Engine Land's guide to SEM, PPC, and Paid Search

What Is SEM & PPC?

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.

Related SEM Synonyms & Acronyms

“Search Engine Marketing” was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. Over time, the industry has adopted the SEM acronym to refer solely to paid search.

At Search Engine Land, we generally use SEM, PPC and/or “Paid Search” to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM. Below are some of the most common terms also used to refer to SEM activities:

  • Paid search ads
  • Paid search advertising
  • PPC (pay-per-click)*
    • PPC (pay-per-call) – some ads, particularly those served to mobile search users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
  • CPC (cost-per-click) *
  • CPM (cost-per-thousand impressions) *
    • Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

SEM / PPC For Beginners

Google Ads is by many measures the most popular paid search platform used by search marketers, followed by Microsoft Advertising, which also serves a significant portion of ads on Yahoo.

Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks.

In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:

Each platform offers its own getting started guides and helpful tutorials. Another beginner resource is Search Engine Land’s Periodic Tables of PPC, a comprehensive and free resource to get you started.

Pay Per Click Advertising Tips & Tactics

On Search Engine Land, we provide paid search advertising information and news in a variety of ways:

  • All PPC News & Articles includes verified product features and announcements from the major search advertising platforms covered by our editorial staff, plus expert analysis and real-world advice from our contributor network.
  • How To: Paid Search is our section that is devoted to practical tips and tactics about paid search ads.

Search Ads Archives: This area of Search Engine Land provides a collection of all stories we’ve written on the topic of paid search. There, you’ll find additional sub-categories for special topics in paid search marketing including:

More Search Marketing Resources

At our sister editorial site Marketing Land, we cover related topics in digital marketing, social and search-based advertising, including:

At Digital Marketing Depot, the research arm of our parent company, there is an archive of PPC / Paid Search presentations available webcasts on-demand, to anyone, for free.

You can also learn beginner to advanced PPC techniques at our paid search marketing workshops and general sessions at our conference series, Search Marketing Expo.

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Sign up for our daily search newsletter to get the latest search marketing news from the search experts at Search Engine Land, Marketing Land, and other trusted sources all over the web.

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Fundamentals of digital marketing

Learn the fundamentals of digital marketing to help your business or career.

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Get certified in the Fundamentals of Digital MarketingCourse DetailreorderModules: 26access_timeHours: 40BeginnerFree

Why get certified

Why get certified

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Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

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Becoming certified shows you have strong digital skills and that you’re motivated to learn: two essential qualities in the workplace. Demonstrating these qualities can help improve your chances of finding the job you want.

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Analytics and data insights

In this introduction to Analytics, we’ll show you how to collect and analyse user data and turn it into actionable insights.


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