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TECHNOLOGY Q&A
Managed IT Services
What are managed it services?
The IT services of an organisation that are outsourced/offloaded to an external Managed IT Services Provider are called managed IT services. The managed service provider takes on the 360-degree responsibility of the entire IT operations of the organisation, including 24X7 monitoring, IT support on demand as well as problem resolution. One important differentiating feature of managed IT services compared to traditional IT services is that the managed service provider assumes the responsibility of providing the services to its clients and strategic IT decisions are taken by the service provider proactively and are communicated to the clients. So managed IT service providers act as technology consultants to their clients in the field of IT implementation instead of being mere on-demand service providers. A managed service provider usually provides a pay per usage pricing model with customers being charged on the basis of the services provided. More and more organization are going for managed IT services model instead of outsourcing specific IT activities to reduce their IT risk and be future ready in terms of technological disruptions. An IT managed services brochure outlines the assistance offered by the service provider and helps understand what are managed IT services.
“What we know is it causes pneumonia and then doesn’t respond to antibiotic treatment, which is not surprising, but then in terms of mortality, SARS kills 10% of the individuals,” Poon, a virologist at the School of Public Health at The University of Hong Kong, said.
It’s not clear how deadly the Wuhan coronavirus will be, but fatality rates are currently lower than both MERS and SARS. Experts stress that it will change as the outbreak develops.
The World Health Organization offered guidance to countries on how they can prepare for it, including how to monitor for the sick and how to treat patients. Here’s what you should know about coronaviruses.
Coronaviruses are a large group of viruses that are common among animals. In rare cases, they are what scientists call zoonotic, meaning they can be transmitted from animals to humans, according to the US Centers for Disease Control and Prevention.
Coronavirus symptoms
The viruses can make people sick, usually with a mild to moderate upper respiratory tract illness, similar to a common cold. Coronavirus symptoms include a runny nose, cough, sore throat, possibly a headache and maybe a fever, which can last for a couple of days.
For those with a weakened immune system, the elderly and the very young, there’s a chance the virus could cause a lower, and much more serious, respiratory tract illness like a pneumonia or bronchitis.
There are a handful of human coronaviruses that are known to be deadly.
Middle East respiratory syndrome, also known as the MERS virus, was first reported in the Middle East in 2012 and also causes respiratory problems, but those symptoms are much more severe. Three to four out of every 10 patients infected with MERS died, according to the CDC.
Severe acute respiratory syndrome, also known as SARS, is the other coronavirus that can cause more severe symptoms. First identified in the Guangdong province in southern China, according to the WHO, it causes respiratory problems but can also cause diarrhea, fatigue, shortness of breath, respiratory distress and kidney failure. Depending on the patient’s age, the death rate with SARS ranged from 0-50% of the cases, with older people being the most vulnerable.
The Wuhan coronavirus is currently thought to be more mild than SARS and MERS and takes longer to develop symptoms. Patients to date have typically experienced a mild cough for a week followed by shortness of breath, causing them to visit the hospital, explains Peter Horby, professor of emerging infectious diseases and global health at the University of Oxford. So far, around 15% to 20% of cases have become severe, requiring, for example, ventilation in the hospital.
How it spreads
Viruses can spread from human contact with animals. Scientists think MERS started in camels, according to the WHO. With SARS, scientists suspected civet cats were to blame. Officials do not yet know what animal may have caused the current outbreak in Wuhan.
When it comes to human-to-human transmission of the viruses, often it happens when someone comes into contact with an infected person’s secretions, such as droplets in a cough.
Depending on how virulent the virus is, a cough, sneeze or handshake could cause exposure. The virus can also be transmitted by touching something an infected person has touched and then touching your mouth, nose or eyes. Caregivers can sometimes be exposed by handling a patient’s waste, according to the CDC.
Human-to-human transmission has been confirmed for the Wuhan coronavirus, but experts are now trying to understand who is transmitting it most, who is at most risk and whether transmission is occurring mostly in hospitals or in the community. SARS and MERS were largely transmitted inside hospitals, Horby said. Some people are also considered to be “superspreaders.”
Who is affected?
MERS, SARS and the Wuhan coronavirus appear to cause more severe disease in older people, though uncertainty remains around the latest outbreak. Of the cases of Wuhan coronavirus reported so far, none are yet confirmed to be among children, Horby said. The average age is people 40 or over, he said.
Coronavirus treatment
There is no specific treatment, but research is underway. Most of the time, symptoms will go away on their own and experts advise seeking care early. If symptoms feel worse than a standard cold, see your doctor.
Doctors can relieve symptoms by prescribing a pain or fever medication. The CDC says a room humidifier or a hot shower can help with a sore throat or cough.
Drink plenty of fluids, get rest and sleep as much as possible.
Should you worry about the Wuhan coronavirus?
The Wuhan coronavirus fatality rate is lower than for SARS and MERS, but still comparable to the 1918 Spanish flu pandemic, explains Neil Ferguson, professor of mathematical biology at Imperial College London.
“It is a significant concern, globally,” Ferguson says, noting that we don’t fully understand the severity.
Ferguson believes the fatality rate is likely to be lower due to an “iceberg” of milder cases we are yet to find, but he highlights that novel viruses spread much faster through a population.
How can you can prevent it?
There is no vaccine to protect against this family of viruses, at least not yet. Trials for a MERS vaccine are underway. The US National Institutes of Health is working on a vaccine against the new virus, but it will be months until clinical trials get underway and more than a year until it might become available.
You may be able to reduce your risk of infection by avoiding people who are sick. Try to avoid touching your eyes, nose and mouth. Wash your hands often with soap and water and for at least 20 seconds.
Awareness is key. If you are sick and have reason to believe it may be the Wuhan coronavirus due to travel to the region or coming into contact with someone who has been there, you should let a health care provider know and seek treatment early.
Cover your mouth and nose when you cough or sneeze, and disinfect the objects and surfaces you touch.
If traveling to China, be aware of symptoms and avoid live animal markets, which is where the latest outbreak began in Wuhan.
Coronavirus and pregnancy
In pregnant women, the more severe v
ersions of MERS and SARS coronaviruses can be serious. There are cases in which a woman infected with MERS had a stillbirth, a 2014 study showed.
SARS-associated illnesses were linked to cases of spontaneous abortion, maternal death and critical maternal illness, a 2004 study found.
Coronavirus and cats, dogs and other animals
Pets can catch coronaviruses and the infections can become severe. Sometimes the viruses can lead to deadly diseases. One can cause feline infectious peritonitis in cats and something called a pantropic canine coronavirus can infect cats and dogs, according to a 2011 study.
Cats can catch SARS, but none of the infected cats developed symptoms, according to the study. The feline coronavirus typically is asymptomatic, but can cause mild diarrhea. Feline infectious peritonitis, or FIP, can cause flu-like symptoms for a cat, but can also be more serious for cats and can cause organ failure, but it is not contagious and will not spread from animal to animal or person to person.
Work on the go and always stay connected with the office with the 3CX App for Android. Make and receive office calls directly on your Android device without ever giving away your personal phone number.
Need to be more productive and mobile? Schedule and attend conference calls as well as video calls, use the chat feature to send messages to your colleagues, view the status of your colleagues and much more, all included for FREE.
The app fully supports PUSH, allowing your device to be on standby when not in use and save battery life. When an incoming call occurs on your office extension, your device will ‘wake up’ and notify you as it would with a regular GSM call. If you don’t want to take a call you can mute it or set your status to unavailable.
Easy to setup and configure via QR code you’ll be up and running in a matter of minutes!
Benefits include:
– Make and receive calls on your Android device from your office extension. – One number concept – Calls made to your office extension will ring on your Android device. – Reduced mobile phone bill; call colleagues via the 3CX app rather than via the mobile network. – Seamless out of office or in office detection. – Transfer & Hold calls. – Easily change your status (available, busy etc.). – Receive multiple calls simultaneously. – View the status of your colleagues. – Easily setup conference calls. – Easy setup video conference. – Instant Corporate Chat. – 3CX live chat & talk messages from your website appear on your device. – Switch between 3G/4G and WiFI networks when on the move. – End-to-end secure calls via encrypted tunnel. – Hassle free setup and configuration via QR code.
More information: http://www.3cx.com/phone-system/android-ios-voip/
Important: The 3CX app for Android requires 3CX Phone System v16, Update 3 and above. Do not download or rate if you do not have a current installation of 3CX Phone System.
If you do not want to update your 3CX Server installation, then you need to uninstall this app, and install the legacy 15.5 app from here https://play.google.com/store/apps/details?id=com.tcx.sipphone_legacy
Rely on a group of talented folks to build you a site that boosts business, looks fantastic and gets found on Google.
A dedicated account manager An entire team works on your site — designers, writers, developers — but you only have to chat with 1 person who’ll answer all your questions.
A site crafted by designers We don’t just make your site look pretty, we also adhere to user experience principles so your site is as easy to use as it is beautiful.
Google’s stamp of approval We create websites with Google’s best practices in mind and validate using their site quality tool to ensure your site gets the traffic it deserves.
Room to change and grow Changes are inevitable — that’s why we include unlimited updates in most of our plans.
Standard
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4
10
7
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Search engine optimization by pros
We know people who actually like SEO, and they’re standing by to take you to the top of the search results.
Once you’ve selected the plan that’s right for you, you’ll choose a theme that fits your industry or occasion and give your web designer the basic information about your site.
With a website from the Website Design Services Team, you simply provide the content and images; we handle everything else. If you don’t have any images, no problem. We can insert professional images that will fit your site perfectly.
We build a website that fits your style, as well as your needs. And the best part is that it will be done in 4-6 weeks.
Can I give feedback on the web design as it’s being built?
You bet! You can call us at any point to review the site as it stands currently. You can also leave feedback for your designer to help them build a website that you’ll be proud to share with the world.
Why should I choose GoDaddy Website Design Services?
Website creation from GoDaddy’s Website Design Services Team lets you rest easy knowing a modern, professionally designed website is just around the corner.
We average around 4-6 weeks to complete a website, but we’ll work with you to understand your schedule and needs.
And don’t forget about our 24/7/365 support. Our Website Design Services, like every GoDaddy product, are backed by our world-class customer service.
How do I get started after I purchase GoDaddy Web Design Services?
Simply give us a call or we’ll call you the next business day, to discuss the details we need to get started on your site. Our streamlined process makes it easy.
How do I get my free domain?
Your GoDaddy consultant will help you choose your domain name during your free initial consultation. Domain must be selected at the same time as your website design purchase.
What about updating my website?
Once your site is published, we make it easy to keep it updated. You can either log in to your account and make edits on your own or give us a call and we’ll do it for you. Most plans include on-demand updates and we’re happy to make changes for you whenever inspiration strikes.
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Fair Value is the appropriate price for the shares of a company, based on its earnings and growth rate also interpreted as when P/E Ratio = Growth Rate. Estimated return represents the projected annual return you might expect after purchasing shares in the company and holding them over the default time horizon of 5 years, based on the EPS growth rate that we have projected.
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Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
In this guide, you’ll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
Search Engine Marketing – An Overview
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
SEM vs. SEO
SEM versus SEO: What’s the difference?
Generally, “search engine marketing” refers to paid search marketing, a system where businesses pay Google to show their ads in the search results.
Search engine optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks; rather, they earn a free spot in in the search results by having the most relevant content for a given keyword search.
Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.
Keywords: The Foundation of Search Engine Marketing
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy.
SEM Keyword Research
Before you can choose which keywords to use in your search engine marketing campaigns, you need to conduct comprehensive research as part of your keyword management strategy.
First, you need to identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. One way to accomplish this is by using WordStream’s Free Keyword Tool.
Simply enter a keyword that’s relevant to your business or service, and see related keyword suggestion ideas that can form the basis of various search engine marketing campaigns.
WordStream’s Free Keyword Tool provides you with a range of valuable information, such as search volume for each individual keyword in Google and its general competitiveness.
In addition to helping you find keywords you should be bidding on, thorough keyword research can also help you identify negative keywords – search terms that you should exclude from your campaigns. Negative keywords aren’t terms with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell ice cream, you might want to exclude the keyword “ice cream recipes”, as users searching for ice cream recipes are unlikely to be in the market for your product.
This concept is known as search intent, or the likelihood that a prospect will complete a purchase or other desired action after searching for a given term. Some keywords are considered to have high commercial intent, or a strong indication that the searcher wants to buy something. Examples of high commercial intent keywords include:
Buy
Discount(s)
Deal(s)
Coupon(s)
Free shipping
Read more about commercial intent keywords in this blog post.
Keywords and Account Structure
Another crucial aspect of keywords that is essential for the success of a search engine marketing campaign is account structure.
Logical keyword grouping and account structure can help you achieve higher click-through rates, lower costs-per-click, and generally stronger overall performance, and keyword research can help you think about how to best structure your account.
AdWords and Bing Ads accounts should be structured in the following way for optimal results:
As you can see in the figure above, an optimally structured account is comprised of five distinct elements:
Ad campaigns
Ad groups
Keywords
Ad text
Landing pages
Ad campaigns can, and should in many cases, focus on similar products or services. For example, if you run a hardware store, one ad campaign could focus exclusively on autumnal products such as leaf blowers, rakes, and leaf bags, whereas another might focus on power tools and so on.
Ad groups allow for each campaign to be further subcategorized for relevance. In our hardware store example, one ad group could be for different types of rakes or varying models of leaf blowers. For the power tools campaign, one ad group might focus on power drills, while another could focus on circular saws. This level of organization might take slightly longer to set up initially, but the rewards – namely higher CTRs at lower cost – make this effort worthwhile in the long run.
The Search Engine Marketing Ad Auction
One of the most enduring misconceptions about search engine marketing is that whomever has the largest advertising budget wins. Although a larger advertising budget can certainly be advantageous, especially when targeting highly competitive keywords,
but it’s far from a requirement for success with search engine marketing. This is because all ads go through a process known as the ad auction before appearing alongside search results. For the purposes of this explanation, we’ll be focusing on the ad auction in Google AdWords.
How the Ad Auction Works
The ad auction process takes place every single time someone enters a search query into Google. To be entered into the ad auction, advertisers identify keywords they want to bid on, and state how much they are willing to spend (per click) to have their ads appear alongside results relating to those keywords. If Google determines that the keywords you have bid on are contained within a user’s search query, your ads are entered into the ad auction.
How Ads ‘Win’ the Ad Auction
Not every single ad will appear on every single search. This is because the ad auction takes a variety of factors into account when determining the placement of ads on the SERP, and because not every keyword has sufficient commercial intent to justify displaying ads next to results. However, the two main factors that Google evaluates as part of the ad auction process are your maximum bid and the Quality Score of your ads.
Maximum bid is the maximum amount you have specified you are willing to pay for a click. Quality Score is a metric based on the overall quality of your advertisement. Google calculates these metrics during the ad auction to determine placement of advertisements. The result of this calculation is known as ad rank.
The Importance of Quality Score in SEM
Given that Google AdWords’ Quality Score comprises half of the ad rank formula, it is one of the most crucial metrics search engine marketers can focus on. High Quality Scores can help you achieve better ad position at lower costs, because Google favors ads that are highly relevant to user queries.
In the table below, you can see that although Advertiser 1 has the lowest maximum bid, they have the highest Quality Score, meaning their ads are given priority in terms of placement during the ad auction:
Quality Score is arguably the most important metric in search engine marketing. To learn more about Quality Score and the impact it can have on your campaigns, read this resource at PPC University.
Succeed at Search Engine Marketing with WordStream
At WordStream, we eat, sleep, and breathe search engine marketing. Whether you’re a newcomer to paid search marketing or a seasoned professional, we want to provide you with everything you need to succeed at search engine marketing.
Our integrated PPC management platform, WordStream Advisor, makes managing your search engine marketing campaigns easy and efficient, leaving you more time to focus on what really matters – growing your business.
WordStream Advisor and the 20-Minute Work Week
WordStream Advisor’s 20-Minute Work Week has revolutionized paid search management for thousands of businesses. Our intelligent, customizable alerts highlight areas of your AdWords and Bing Ads accounts that are performing strongly, and identifies areas in which improvements can be made for immediate results.
WordStream Advisor is the only PPC management platform on the market that is fully integrated with Google AdWords and Bing Ads, making it easier than ever to manage your search engine marketing campaigns from one intuitive, centralized dashboard.
WordStream’s AdWords Performance Grader
One of the most challenging aspects of search engine marketing is understanding which parts of your campaigns need attention and which are performing well. To find out how well your account is doing, try WordStream’s free AdWords Performance Grader.
In 60 seconds or less, the AdWords Performance Grader performs a comprehensive audit of your search engine marketing account and identifies areas in which immediate improvements can be made. Accounts are graded against 10 key search engine marketing benchmarks, including:
Wasted spend
Click-through rate
Quality Score
Negative keyword usage
The WordStream AdWords Performance Grader is absolutely free, so get your grade today and start making immediate improvements to your search engine marketing campaigns.
An information technology consultant (IT consultant) is an individual that provides advice, guidelines and a road map for sourcing, utilizing and managing IT assets and resources. An IT consultant provides organizations with best practices for using IT solutions and services for their business objectives and in solving their problems.
Typically, an IT consultant specializes in one key area or domain. They can consult and help implement websites, software, network infrastructure, cloud environments, ERP and other IT business solutions.
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