What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
VIDEO: SEO Explained
New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics:
If you need quality video content like above, Common Craft can help produce a video.
More Search Engine Advice For Beginners
For more basic but also in-depth advice, our Periodic Table Of SEO Success Factors, introduces you to all the key concepts you need to know, including elements of on-page SEO, off-page SEO as well as the “Toxins” or elements to steer clear of. We also take a look at emerging verticals of search optimization:
Precise Business Solutions Guide To SEO
As a companion to the table, Precise Business Guide To SEO explains the search ranking factors in more depth. It also features tips and advice from SEO experts on implementing them to achieve greater visibility and higher rankings in organic search results.
Links to each chapter in the SEO Guide are shown below. Chapter links at the bottom of each make it easy to navigate through the guide.
Daily Search Engine News & Expert SEO Advice
In addition to daily news stories from our editorial staff, Precise Business publishes daily articles from expert contributors that cover SEO issues mainly from an in-the-trenches perspective.
Browse the SEO Channel for the most recent SEO news stories and expert columns. Sign up to receive Precise Business daily email newsletter featuring a roundup of search marketing news and exclusive analysis and insights.
In addition to covering SEO generally, Precise Business also has search engine optimization areas specifically for the major search engines:
Also within our library is the How To: SEO section is devoted to practical tips and tactics about search engine optimization.
We also have sub-categories, including:
We also cover technical SEO topics, including an ongoing SEO for Developers series.
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