Seo or SEO – is a short for Search Engine Optimization or Search Engine Optimizer.
As an Internet marketing strategy, SEO or Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
Search Engine Optimization (SEO) helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
It is common practice for Internet users to not click through pages and pages of search results in search engine, so where a website ranks in a search result is essential for directing more traffic toward the site. The higher a website ranks in organic results of a search engine, the greater the chance that that site will be visited by a user.
SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
Steps to design and develop SEO-Oriented website
Quality Content – Search engine spiders, crawl the net to find – Content! Your site has information that you want the spiders to see and include in their index (Search Engine). By the creation and publication of quality content, you give the search engine bots more reason to return. You should be finding creative ways to get your content noticed and viewed as well as finding creative ways to publish fresh content on a regular basis.
Images Size – Image size is another important thing to design a SEO-Oriented website. You can choose a shorter sized image whenever you need an image so it will not take more time to browse your website.
Meta Tags – You can choose appropriate Title, Description and Keywords according to content of that webpage you are designing.
Articles – Use article content that will not be similar with other website content. It will harmful for business purpose site.
Heading tags – Heading tags from H1 to Hn having importance, most of search engine spider can easily index content of webpage that having appropriate heading tags.
Bold or Italic keyword – You can put important keyword or links or content of a page as bold or italic or emphasized.
Anchor tags – You can use anchor tag for particular outbound or inbound links from your webpage.
Alt tag for image –You can use alt tags for images that is like as description of your image.
Link Exchange – Back links are a popular way to increase your rankings fast in the search engines.There are two types of links in SEO process
- Non Reciprocal
In reciprocal link Exchange if any one person will give a link from his site to your site then you have a responsibility to give a back link to his site from your site link pages. You can give a hypertext for links pages from your site’s home page so links can be easily reciprocate from those links pages.
In Non Reciprocal link Exchange process there is no need to give a link back to a site in response to his link.
For Dynamic Web Pages – For Dynamically created pages you can choose keyword, title and description according to product category and services, and for searching products you can choose global keyword and title so it will suitable for every product like as “search string ”,products search ,people search, search on site name.