Fundamentals of digital marketing

Learn the fundamentals of digital marketing, and help grow your business or career.

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Get certified in the Fundamentals of Digital MarketingCourse DetailreorderModules: 26access_timeHours: 40BeginnerFree

Why get certified

Why get certified

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Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

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Becoming certified shows you’ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today’s business world. Demonstrating these qualities can help improve your chances of finding the job you want.

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Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.

How it works

Complete all 
26 modules

Learn new skills with our bite-sized video tutorials, then test your knowledge with a quick quiz.

Take the final exam

Pass the final 40-question exam and get certified.

Share your certificate

Download and showcase your new qualification on LinkedIn and your CV.

Skills you’ll learn


Analytics and data insights

In this introduction to Analytics, we’ll show you how to collect and analyse user data and turn it into actionable insights.


Business strategy

Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.


Content marketing

Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.


Display advertising

Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.



All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.


Email marketing

Master the basics of email marketing, including how to track responses, create simple landing pages and use A/B testing.


Local marketing

Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.



Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.



In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.



Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.


Social media

Find out how to identify the right social network sites, create great content users will love and measure your success.



Discover how to integrate video into an online strategy, create video ads on a budget and make sure they’re seen by the right people.


Web optimisation

Identify the right digital channels that will help you achieve your business goals and create better online user experiences.

Success stories

Over 300,000 people have already gained this qualification, and are using it to develop and improve their businesses and careers.


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You’ll earn an authentic Digital Marketing certification from Google, by completing all modules in The Digital Skills for Africa.

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You’ll be able to download a PDF copy of the digital marketing certificate from the Fundamentals of Digital Marketing course page once you’ve passed the final test.

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Once you pass the final test, return to the Fundamentals of Digital Marketing course page to download your digital marketing certificate whenever you like.

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Start today and get certified in the Fundamentals of digital marketing Start course




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