Skills you will gain
Digital MarketingMarketingPricing StrategiesMarketing MixProduct StrategiesAnalyticsMarketing AnalyticsMarketing Performance Measurement And ManagementData AnalysisData Visualization (DataViz)Mobile MarketingSocial Media
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Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Get more updates on the specialization at http://digitalmarketingprofs.com/ This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here.
Once you complete the courses, you will have the opportunity to apply the skills on a real life capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide.
Learner Career Outcomes
Started a new career after completing this specialization.
Got a pay increase or promotion.
Earn a Certificate upon completion
100% online courses
100% online courses
Start instantly and learn at your own schedule.
Set and maintain flexible deadlines.
No prior experience required.
Hours to complete
Approx. 8 months to complete
Suggested 5 hours/week