3CX develop the popular software based PBX for Windows, 3CX Phone System that completely replaces a traditional PABX. 3CX also develops 3CXPhone, a free SIP VoIP Softphone for Windows that includes all features require for a business.
Scale back expenditure with server colocation, offsite databases and hosted email exchanges. When you virtualize your IT you’re giving your employees, suppliers and clients tools that enable powerful collaboration and communication, without having to purchase more hardware.
Data Backup & Recovery
Along with your people, your data is arguably your most crucial asset. Why risk that with inadequate or failed backups? You’ve worked hard to get your company to where it is today so it’s time you took steps to secure your data, and its retrieval, before it’s too late.
Simplify collaboration and communication, reduce IT expenditures, boost employee efficiency, increase functionality and become more eco-friendly with cloud based solutions from MITS. We help you make the transition.
Let MITS be your first line of defense when you have problems with your computer software or hardware. Our team of technicians will troubleshoot your IT issues so you and your employees can get right back to business with minimum downtime.
Hi, my name is Rob Downs, President and CEO of Managed IT Solutions. What makes us unique is our focus on providing your business with structured flat rates for any and all of your IT support needs. We can help your organization by,
Leveraging technology to increase your profits and lower your bottom line. We help ensure you have full focus on your business rather than on the annoyances that IT issues can cause.
Offering you one monthly flat rate, a complete package for your necessary IT maintenance and projects. We also make sure your business is 100% HIPAA compliant if your focus is within the medical field.
Our method of providing IT services allows for more productive employees. Taking you as the business owner out of the equation, we offer the ability for any one of your staff to request IT support, without worrying about an increased bill. This allows your employees to return to work faster and interrupt you less.
Keeping your data secure – whether its from cyber threats or equipment failure. We’re also there to help you get back on track with data recovery if you didn’t find us before the worst happened.
Ultimately, working with MITS means you can easily budget for all of your business’ IT support needs without any small print surprises, irritations or lost productivity.
Dedicated to serving you,
President & CEO, Managed IT Solutions
If you aren’t ready to outsource your IT support or make a change from who you are using now, we would like to offer you our Free Report What You Should Expect To Pay For Quality IT Support For Your Business. This free report will give you the right information and questions to ask when the time comes. And if you have a sneaking suspicion that your current IT person is not delivering the level of service and support you need, this guide will help you determine if your suspicions are correct – AND what you can do about it.
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MITS opened its doors, originally as Palladium Networks, over 16 years ago on the premise that the happiness and satisfaction of our clients should be our priority. Rob Downs has worked in computer and networking support for various companies since 1995. While with these companies, he noticed as the “problem clients” were sent his way, he was able to resolve their issues and get them quickly running again. As he continued to see the dismissal of clients less worthy of the front running positions in the companies of his former proprietors, Rob began Palladium Networks as a means of servicing any business that required excellent IT support. His services still remain unrivaled to his employment predecessors. As MITS has grown and endearingly expanded our clientele base, we continue and will always continue to put customer support first.
By leveraging the expertise of our IT industry technicians, we are able to not only make your computers and networks run at the peak of performance but also save your company and staff from wasted time. Even more importantly we help organizations develop and plan long term IT strategies that will grow with your company, while saving you from the headache of emergency situations, and the costs that can follow.
Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” — or SEM — is now typically used to describe paid search activities.
For those who want to learn more about either SEO or SEM, see our guides below:
Search Marketing Advice At Search Engine Land
At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you’ll find links to our most recent stories on search marketing:
SEM Library Archives is an area of Search Engine Land that provides a collection of all stories we’ve written on the topic of SEM. We also have subcategories, including:
SEO & SEM Tools is another area of Search Engine Land with a collection of stories we’ve written about search marketing tools. It includes these subtopics:
SEM Industry is a section of Search Engine Land that focuses not on search marketing advice but rather the search marketing industry (which even has an industry group, SEMPO). Within our SEM Industry section are these subsections:
Local Services ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.
A “backlink” is created when another website links to yours. This why some people refer to them as “external backlinks” or “inbound links”. Search engines like Google consider backlinks to be “votes” for a page. In many studies, the quantity of backlinks a page has correlates with higher organic search engine rankings.
7 Backlink Quality Indicators
Not all links are created equally and that’s why it’s critical that you know what a good backlink look like. Here are some guidelines to follow:
Your #1 link building objective should be to get links on websites that are relevant to yours.
But don’t take my word for it. Here’s what a former member of Google’s search quality team, Andre Weyher, said back in 2012:
Not only this but take PR for example, getting a link from a high PR page used to always be valuable, today it’s more the relevance of the site’s theme in regards to yours, relevance is the new PR. – Andre Weyher
This quote is stating the obvious:
Your link acquisition efforts should begin with the most relevant opportunities.
But there’s a problem with this approach:
Getting 100% exact relevancy for every single link is unrealistic.
That’s why I develop The Relevancy Pyramid framework for prioritizing your link opportunities.
The Relevancy Pyramid
Here’s a visual representation:
The idea is quite simple.
There is a limited supply of 100% relevant link opportunities. However, as you broaden your research, there will be many more opportunities to go after.
The key is prioritize opportunities at the top of the pyramid (since they’re the most relevant) and work your way down the pyramid (towards less relevant opportunities).
The stronger the site, the better the results.
Since Google doesn’t update PageRank anymore, you have to rely on third party metrics.
None of these third party tools are perfect, but they will do the job.
I recommend you analyze opportunities using all available options.
The best link analysis tools are:
3. Link Quality
Third party metrics such as Domain Rating (Ahrefs), Trust Flow (Majestic), and Domain Authority (Moz) can all be manipulated.
So, although a website can appear to be “authoritative” on the surface, it be outright dangerous when you dig deeper.
That’s why you must examine the link profile of your opportunities.
All the tools I mentioned above will do the job.
Use these same standards I’ve outlined in this section to determine whether your link opportunity’s link profile is high-quality or not.
If you approach link acquisition with the intention of driving traffic to your website, it changes your entire mindset.
Your goal should be to get links on website with real traffic.
This doesn’t mean you’ll get loads of referral traffic, but it’s a good standard to have.
Since you will never know the exact traffic data of a site without getting in their analytics, you will need to use SEMRush or Ahrefs.
5. Editorial Standards
Why are diamonds valuable? Because they’re difficult to get. That’s how you need to approach your link building. The harder it is to land a backlink, the more valuable it probably is.
On the other hand:
The easier a backlink is to get, the less valuable it is.
Focus on getting links on websites that have editorial standards.
6. Outbound Link Quality
Websites with strong editorial guidelines will likely only link out to quality resources. You want your link to “live” around other quality outbound links.
Examine every prospective website and ask:
What are they linking out to?
Are the outbound links relevant?
Are the outbound links going to respected, trusted sites?
Do the outbound links look natural or do they look like paid links?
This is by far the most obvious point, but the target website needs to be indexed in Google. If the site isn’t indexed, then your links will be worthless.
Just go to Google and search “site:example.com”. If they don’t show up, avoid the website.
You now know what a squeaky clean link profile looks like.
But now let me show you the links you need to avoid.
How to EARN Backlinks
Many people doing SEO confuse earning links with building links.
These are two different concepts.
To EARN, means that you DESERVE links.
Have you ever taken a second to think about why your website even deserves links?
I’ve realized that there is only one way to EARN links…
You must become obsessed with pleasing your users.
As of late, I have become consumed with the overwhelming ambition to please my users.
After hours of thought, I’ve realized that effective SEO starts with the user in mind.
You have to be user-centric.
If you please the user, you will please Google.
I used to spend so much of my time trying to figure out how to “trick” or manipulate Google.
I can’t get that time back, but I have learned an important lesson:
To build a real business, you must focus on pleasing the user.
All the time. On a consistent basis.
Happy users ARE your marketing.
Happy users will EARN you links.
Happy users will SHARE your content on social media.
Happy users will RETURN to your website.
Your SEO campaign will transform when you put your users first.
Let me show you how to earn links by being user-centric:
1. You Have to Become User-Centric
Let’s face it:
If users don’t like your website, then Google won’t either.
Your focus shouldn’t be on manipulating algorithms.
Your focus should be “what can I do right now to help my prospective customers or readers?”
There isn’t a single website online that can’t improve User Experience (UX).
There is always room to help more and give more.
A website that puts 100% effort into pleasing the user, will earn links.
You need to remember how Google interprets a backlink.
It is a vote. Some of these “votes” are better than others.
Think of it this way:
The U.S. just went through an election cycle.
Candidates from the Republicans and Democrats are battling to ea
rn their party’s nomination.
When you cut through all the media noise there is a powerful marketing technique at play:
Whenever a candidate gets an endorsement from a well-known figure in the party, it is a huge deal.
A single endorsement can get enormous amounts of news coverage.
Here are two examples:
Google Trends After Sarah Palin Endorsed Donald Trump
Google Trends After Glenn Beck Endorsed Ted Cruz
Look at those spikes immediately following endorsements.
Think of links as endorsements for your website.
What does your site/blog have to deserve a big endorsement?
Small endorsements are fine and will compound overtime.
But getting an endorsement from a well-known site in your industry is way more powerful.
The only way to get such endorsements (links), you need to give tremendous value for the user.
2. Your Content Must Please the User
You know how competitive content marketing is in the entrepreneur, SEO, and marketing industries.
Bloggers are pumping out incredible pieces of content.
Sometimes these content pieces are more than 10,000 words.
Others times, hundreds of hours are investing doing research and finding data.
This is the standard in these industries.
Yet, this isn’t the standard in every industry.
Should it be?
But it’s not.
There isn’t a single formula for creating content that pleases a user.
That’s why it can be dangerous immersing yourself in the industries above.
It narrows your view.
You start to think that “good” content has to be 1,800 words or more.
The truth is:
“Good” content comes in all shapes and sizes.
There are no laws for creating great content.
I do not believe that every piece of content you create needs to rank on the first page of Google.
Yes, most of your content should focus on a single keyword.
But, don’t let the search engine determine what types of content you want to produce.
There are times when you need to solve a micro problem in your content.
This micro problem may only get 10 searches a month in Google.
As long as you have the intention of helping someone, it will improve the value of your website.
There isn’t a problem too big or too small.
SEOs get wrapped up in data, but forget about the user.
Who cares if Google is telling you that a particular keyword only gets 10 searches a month.
For all I care, that is an opportunity to help approximately 10 people.
You want to know what’s funny?
When I created the article “How to Index Backlinks 100% of the Time”, there wasn’t any search volume.
I didn’t care that it didn’t have search volume at the time.
I just knew it was a problem because I was the one struggling with it!
I spent a few hours created that content and it’s driven 11,000 pageviews from Organic Search this year alone:
The moral of the story is that your content needs to help people reach a goal or solve a problem.
It doesn’t always need to be monumental.
Creating something that makes someone laugh is solving a problem.
Showing someone how to sharpen a pencil is solving a problem.
To earn links, you need to build relationships. Your blog can’t be an island in the middle of the ocean. You need build connections and relationships.
These relationships will lead to links. You won’t even have to ask for a link most of the time.
Just the act of establishing relationships with top bloggers will often lead to links.
That is, as long as your content is valuable and unique.
When trying to build relationships, you need to always focus on what YOU can do for the person.
Do you remember what I said about being user-centric?
The same principle applies when trying to build relationships. You should be thinking about how you can help the prospect. Not how you can get more out of them.
Give, give, and give more. Then, you will receive.
Think about it:
Why would anyone want to link to your blog after getting a cold email request? I know I wouldn’t.
To get your blog
and name “out there” you need to use repetition.
That means your name needs to visible on many fronts.
Start with a well-thought-out comment on their blog. Then follow that up with a Tweet or response to a Tweet of theirs. Then send them a non-committal email.
Repeat this cycle over and over until it’s obvious that they know your name.
Once you have gone through this effort, THEN ask them how you can help them in one way or another.
How can you give them value? Why should they link to your content?
Does your content deserve links from a top blog? Is it THAT good?
You will always have a biased answer.
That’s why you should seek outside opinions. ASK top bloggers what they think about your content.
(Asking bloggers “what they think” about your content is a great way to get exposure).
10. You Need to Build an Email List
One of the best ways to earn links is to have an email list. That’s because you can email your list whenever you publish a new blog post. The people on your list are receptive to you and like what you are doing.
Many of these same subscribers also have blogs of their own.
It is much more likely that a loyal subscriber will link to your content than it happening at random.
I’m sure you have seen this happen:
A top blogger publishes a new blog post and BAM:
They have countless social shares and comments within hours.
How does this happen?
It’s because they promote their content to their list! Having an email list is a true asset for your business. You have complete control of your email list.
It isn’t affected by algorithm changes.
It isn’t affected by policy changes.
It’s yours and it’s the ultimate asset.
Growing an email list should be a priority for EVERY business.
Pro Tip: It’s important to note that your email list is only valuable if your emails actually reach your subscriber’s inbox. Otherwise, they won’t be opened. Fortunately, free tools like MailGenius help make sure your emails get delivered (and opened) instead of landing in the spam folder.
11. You Need to Promote Your Content
Yes, to EARN links, people must see your content.
Invisible content doesn’t get links, no matter how good it is.
Content promotion is a topic I’ll be explaining in future posts because it’s comprehensive.
But here’s a simple technique you can use:
Similar Content Outreach
This is one of my favorite tactics. Here’s how to do it:
The most important element of this strategy is to have a great piece of content. It needs to be much better than the other relevant piece of content they are linking to.
To find prospects use Buzzsumo or look at the first page of Google for your target keyword.
Take the top 10 results and run them through Ahrefs or Majestic.
Make sure you avoid cold outreach. I haven’t gone too deep into outreach here, but make sure you warm your prospects up before hitting them with a pitch.
Only a micro percentage of people will link to your blog after getting a cold email request.
They may not change links, but they might link to your resource in a future article. If they don’t link, then they will likely share the content piece on social.
Also, remember to share your content on your owned media assets such as Facebook, Twitter, etc. It’s important to engage with the audience you already have because it can lead to natural links.
Bonus: What About Guest Posting?
I’m a big fan of guest posting, but it’s not a way to EARN links for your website.
The reason is because you are the one responsible for placing the link back to your site.
That isn’t earned.
In essence, YOU are deciding that your website or content is worth linking to.
EARNED means that you created a great piece of content, promoted it, and someone linked to it by free will.
Like I said, there is nothing wrong with guest posting for:
But as far as being an EARNED backlink, it is not.
Comprehensive IT management services, unparalleled support
It’s important to ensure that critical IT systems are always available to support core business functions, but maintaining IT systems with an in-house IT staff can be costly and leave you without expertise in the latest technologies. All Covered has services to address your ongoing managed IT support needs.
Our Managed IT Services provide regular management of systems and networks that keep your PCs, servers and networks up and running, minimizing downtime and maximizing productivity. We’ll build the right managed IT service plan to optimize your business.
Managed Mac Services
Apple is a popular platform for today’s business and is a the preferred choice for many professionals in the workforce. It is designed to support them with what they’re already familiar with and love to use.
On January 14, 2020, Microsoft will stop releasing regular security updates and end support for Windows Server 2008 and 2008 R2. Don’t let your infrastructure and applications go unprotected and vulnerable to attack.
Even the most stable and patched IT systems can develop problems that require IT support. If any part of your organization’s IT systems develop a problem, we’ll know about it immediately, often before you do. We’ll remotely access your organization’s systems and initiate remote IT support to address the problem.
All Covered offers comprehensive server and desktop management to proactively update, back up and manage all of your computers and servers remotely. Every aspect of the network is monitored by remote IT support so issues can be detected before causing a problem.
All Covered’s engineers can help guide your business through the abundance of emerging technologies at your disposal and help plan a strategy that makes the most of your IT budget while addressing current and future technology needs and supporting your organization’s goals.
Server Backup Solutions
Server crashes can affect any business. Our server backup solution uses an easy-to-deploy dedicated local appliance that incorporates local backup, cloud backup, and object-level exchange restore, and offers a local and cloud server business continuity option.
With All Covered’s client portal, you can schedule visits, submit and track help tickets online, and access upcoming scheduled IT support, client services reports, network diagrams and proposals. It is also used to view financial data such as billing statements, past and current invoices, and payment histories.
All Covered can transition your company to a virtualized server, allowing for reduced hardware costs, increased flexibility of your systems and additional data security options. With server virtualization, you can reduce the number of servers you have in production, which will save on upgrade and energy costs.
Even the most stable and monitored IT systems can develop problems that need to be addressed. All Covered can remotely access your organization’s systems and initiate remote IT support to address problems as they arise. When remote support isn’t enough, our engineers are available for onsite visits to assess problems and make repairs.
If you have ever searched Google for any particular services, such as a plumber, you may have noticed a little green check mark next to a listing. This little stamp isn’t just for show, it tells potential customers that this business is Google Guaranteed. Google Guarantee helps your business build a solid reputation online and encourages customers to click your ads. If you aren’t already, using Google’s SEO tools such as the guarantee is a smart way to improve your marketing online.
Google Guarantee is only granted to businesses who use AdWords advertising and pass Google’s rigorous standards. Once qualified, your business will be advertised with the Official Google Guarantee Badge. Customers who are unsatisfied with your services for any reason may be reimbursed by Google with a $2000 lifetime cap.
How Does the Google Guarantee Work
In order to sign up for Google Guarantee, you must be a legitimate business that uses Google AdWords or Home Service Ads. Then, follow these simple steps…
The benefits that the Google Guarantee provides mutually benefit business owners and customers online. Here’s how:
For Businesses – Build your reputation online with Google’s endorsement. Customers who are dissatisfied with the quality of your services will be covered by Google.
For Customers – Potential customers are encouraged to click your ads with the Google Guarantee badge. Customers that use your services will be insured.
What does the Google Guarantee cover? Here are the facts:
If a customer is dissatisfied with the quality of your work, Google will cover claims up to the job invoice amount, with a lifetime cap of $2,000.
The service in question must be booked through Local Services. Add-on services, future projects, property damage, dissatisfaction with price or provider responsiveness, and cancellations are not covered.
All claims must be submitted within 30 days of the service completion date.
How to Get the Google Guarantee
If your customer submits a claim, Google will contact you to learn more about the situation. You will then have the opportunity to resolve the issue with your customer. Once the investigation is complete, Google will make a verdict on how to handle the claim. To get the guarantee, simply follow the steps above or visit Google’s official site for the Google Guarantee.
We Help Our Clients Get Google Guaranteed
Smartz Digital Marketing Agency welcomes new partners who wish to expand their marketing goals and overall strategy with the Google Guarantee. As Official Google Partners, Smartz understands exactly how Google can help your business succeed and take your brand to new heights. Are you ready to take your marketing to the next level? Contact our team today and let’s start the conversation!
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